I have to admit - I was glad when the CAN-Spam act passes. After all, it superseded that stupid California spam law, and I live in California. But naturally, looks like the FTC is too far removed from reality to do it right. They’re talking about suppression lists, which would make it virtually impossible to do any email marketing. Basically, if someone unsubscribes from your list, they must be added to a suppression list, so an ad for your company cannot appear in another ezine list they are subscribed to, and the same may go for the advertisers in your ezine, that is, they might have to add your unsubscribe to their suppression list. Getting hairy yet?

Now, the FTC is in a comment period right now, so if this topic concerns you, the time to act is now. Go to http://www.yousubscribed.com/canspam/ for more details on what you can do. Do it now, as the deadline is April 20.