I got an email from a customer at my jewelry store this morning who was clearly quite frustrated because she could not tell what sizes the rings were.

Now, the data feed doesn’t include that information. However, most of the rings are available within a range of half and whole sizes, so I have added that information to my website, and noted that if a size does not appear to be available, to call the company and ask for a given size. Hopefully this will prevent such a problem in the future and I am glad it was brought to my attention.

It’s these little details you just don’t always think of when you’re setting up a website. But I think this is a very good change to have made.

Now, the big question… did I lose that customer? Probably, but I hope my prompt response will encourage her to return, especially since I fixed the problem fairly quickly as best I could as well.

Call it a reminder of the importance of excellent customer service. I really should have anticipated that question. Now I’ll be spending all day thinking up more questions I should try to answer….