Apparently a lot. And it doesn’t matter whether it’s real food from McDonald’s or carrots put into a McDonald’s wrapper. They’re pretty significantly preferred, as a rule.
I know my kids adore McDonald’s food. They don’t get it nearly as often as they’d like - once a month or so, unless we’re on vacation and eating out a lot and eating fast anyhow.
It’s an interesting perspective on just how much kids are impacted by advertising at a very young age. I don’t know if this would show up strongly with my son, as we can easily pass by a McDonald’s and he won’t care. My daughter on the other hand, I can see this working on her.
Of course, as my daughter has learned, just because she loves their food doesn’t mean she gets it very often. We keep that stuff pretty limited.
Technorati Tags: mcdonalds, kids, fast food
I saw a thing on the Today show regarding this. A great point was brought up. It may not necessarily be that it was McDonalds. It may have more to do with the packaging.
Adults and children are going to be pick the more vibrant colorful packaging. They don’t tell you what the other packaging looked like in the study.
We eat with all of our senses, so that does make some sense.