This is shaping up to be quite the interesting battle. The New York times printed an article called Honey, Don’t Bother Mommy. I’m Too Busy Building My Brand, and it has many mom bloggers furious.

I can’t say I blame them. Much of the article is condescending. Little mommy bloggers making money. How cute.

A part of the problem is that it appears in the Fashion and Style section. Considering the effect mom bloggers are having on marketing, the business section strikes me as far more appropriate.

The comparison to a Tupperware party or a kaffeeklatsch is no doubt intended to be cute, but many mom bloggers find it to be more condescending. They clearly don’t like that mom bloggers are including earning money in what for some reason ought to be a purely social hobby.

It’s a common problem for moms. Work outside the home, you’re neglecting your children. Stay at home, you’re lazy. Find a way to do both, well you’re just terrible! Negligent, lazy, and how dare you make a living doing something you enjoy.

Moms blogging goes beyond parenting and gossip. Sure there’s talk about diapers, parenting skills and rough days. But there’s also work on our favorite causes. With our highly personal voices, there’s great connection with readers, and marketers love that.

Are there legitimate concerns about honesty when some bloggers review products? Absolutely. But that goes for all kinds of blogs. It’s just that you hear about it when they talk about mom blogs. It’s why disclosure is so important.

We’re very fortunate that it is so possible for moms to have such a voice online these days. I’d just like to see it taken more seriously by others in the media.

So far that’s not happening. You just have to take a look at the articles the New York Times has posted about mom bloggers  to see what I mean. Kelby Carr has a great list in her post, Newspaper Bias Against Mom Bloggers, and it’s not just a problem with the New York Times.

There’s a lot of great reading available out there about this article. Here are a few I’ve found. Share your favorites in the comments if you like.

New York Times Biased Against Mommy Bloggers?

Honey, Don’t Bother Me. I’m Too Busy Writing With a Toddler In My Lap

Honey, Don’t Bother Mommy. I’m Writing a Mildly Annoyed Letter to the New York Times.

Why did you start blogging? My views on the New York Times article

and of course Kelby Carr’s article linked above in my post.

Oh wait, it’s that the media can only see one side of it when they write articles about mom bloggers.

Amy Bellgardt of Mom Spark pointed this one out, and from what I’ve seen it certainly appears to be true. She was interviewed for an article that was supposed to be about the backlash on Twitter over an event at Nestle. That’s not how the article turned out, though. It focused far more on the swag, hotel rooms and meals the moms got at the event.

That seems to be pretty routine for traditional treatment of moms who blog. We’re the focus when they talk about the new FTC rules about disclosure. Never mind that when it comes down to it all blogs will have to consider the FTC rules when accepting any form of compensation for posting.

Apparently mom blogs are an easy target.

It’s hard to know just why this is. I think there’s an image of the bored stay at home mom posting excessively personal stuff about her family and selling out for whatever stuff comes their way. It’s not a particularly accurate image in my experience, but the image sticks.

Blogging is easy to start, it’s true, but success takes rather more. Selling out and being dishonest doesn’t get you all that far. That a successful business can be built from home so easily (relative to a brick and mortar business) should be a source of inspiration.