There’s an old saying about it taking money to make money. Even with all the free ways to run a business online there’s some truth to that saying, but there’s something more important to your ability to make money.

Knowledge.

If you don’t know how you’re going to make money, if you don’t know where the money is going to come from, you aren’t going to get anywhere.

Build It, and They’ll Pretty Much Ignore You

It would sure be nice if all it took to succeed with a home business was to start one. The real world isn’t that simple, and there’s lots of competition in most niches.

If you sell in person, you’re going to have to talk to people about your business and your product. If you sell online, you have to drive traffic to your website. Without some sort of effort, you aren’t going to get anywhere.

How Do You Get the Knowledge You Need?

There aren’t many of us who are naturals at running a home business of any sort. You usually need a mentor, a few good reference books or ebooks, and/or a lot of time to read up on the skills needed to build your type of business.

Don’t expect the perfect business plan to be handed to you. Everything you read, everything anyone tells you worked for them, it’s all tips for you to consider but you have to figure out which ones work for you. It’s rarely as simple as people make it sound after they’ve succeeded for themselves.

Suggested Reading for Affiliates:

The Affiliate Code
AdWords Guide

Suggested Reading for Network Marketers:

Renegade Network Marketer

You Need Skills, Too

Knowing what has worked for others is an important step. That knowledge won’t get you anywhere until you build up your skills relating to your business.

That means you have to take action.

This is where a lot of people fail with their businesses. They buy ebook after ebook, and either fail to read them or don’t take action because the next hot ebook just caught their attention. Then they wonder why they aren’t earning money when all these products promised them it would be so easy.

Taking action will help you to improve the skills you need to succeed. It won’t guarantee your success, but even if the actions you take fail, you’ll have learned something that might help you to succeed the next time, even if it’s “that doesn’t work for me.”

There’s nothing wrong with having a business fail. Most business owners will experience that. You haven’t completely failed until you give up on having a business at all.

Take time with your skills. Work on improving them. Learn from your mistakes. And most important, be patient. It takes time to learn what it takes to be successful in any business venture.