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The
Editor's Desk - From Beneath the Clutter
Feature Article - Do your children know how to be safe?
Guest Article - Testing and Tracking to improve your conversions
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We’ve all seen the terrible stories on the news of children being kidnapped or worse. You do your best to protect yours, of course, but is it enough?
One of the first things you need to teach your children, of course, is to not talk to strangers. However, you need to make sure that they understand that you mean it for all situations. Strangers have been known to ask a child to help them find a lost puppy, or other similar tactics, which may fool even a well trained child. Help your children to understand that. Another tactic is for the stranger to offer the child money to do an errand. Tricks like these are ones your child should be aware of.
By now, you have probably also heard that it is good to have a password so that your children will know if it is true that you have asked someone – even a family friend – to pick them up. This is a good rule, as children may be harmed by people they know, not just strangers. It’s not fun to think that someone you trust could do something to harm your children, but it is a reality to be faced and to be prepared for. Most parents will never have to face that, but others will.
Perhaps one of the most difficult things is deciding how to handle it when a child needs to use the restroom, and you are not able to follow them in. Do not be afraid to shout into the restroom to ask if they are all right. Whenever possible, of course, do not have your children use a public restroom alone. Bring a friend for them if possible, if you are not able to go in with them.
You should also make sure your children know to make a fuss, even if they don’t think anyone will hear them. Teach them to head for places where there will be people if they are isolated. Children should know to find a police officer, security guard or an employee working in a store and ask them for help. Failing that, a parent with children is a reasonable choice.
The number one safety tip for children, of course, is to not be afraid to tell YOU! Tell them it doesn’t matter if they were breaking a rule at the time or were told not to tell, they must feel free to tell you if someone has done anything they are uncomfortable with. Be ready to listen, and try not to appear angry, as your children may think your anger is directed at them. Make sure they know it was not their fault and that you will do everything possible to keep it from happening again. Then file that police report and quite probably get counseling, not only for your child, but for yourself if you find the situation more than you want to think about.
Stephanie Foster is the owner of Home with the Kids, a resource that knows that there's more to staying home with your family than just business. From money saving tips to parenting and marriage tips, to work at home jobs and businesses, you can get information and support here. You can visit the site at http://www.homewiththekids.com.
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Creating an effective sales letter page is an essential part of your online success. However, unless you're testing and tracking each critical element in your sales content and your sales process, you may be losing a great deal of time and money.
You can dramatically increase your sales conversions simply by taking the time to test and track your results. Not only will testing and tracking enable you to determine what's working and what's not, but it will also help you to focus your energy on the techniques that produce results.
When testing, keep in mind that, a technique that produces results for one person or one web site may not produce results for you or for your web site. There is no one size fits all technique that works for everyone. You must develop your own style and technique and test your results to determine what works for you.
So, what are we measuring? Well, you may think that I am over simplifying matters here but I believe that there is only one real measure and that is simply the outcome of your visitors’ decision when faced with a choice. Whatever your most wanted response is your visitor will either say yes or no. Every decision, or call to action, that you want a prospect to take must be tracked.
The result of that tracking will be a yes or a no. When you know that a specific number of visitors took the desired action, and the remainder did not, you can analyse your results. If you take the total number of unique yes calls to action, and you divide them by the total number of unique visitors to the web page you will know your conversion rate. For example, if 1,000 people visit a web page where you have an ezine opt-in form, and 30 people opt-in, your conversion ratio for that opt-in form is 3% (30/1000).
So what parts of your web page should you try to improve? Here is a list of web page elements that you should focus your attention on:
1. Headline
2. First few paragraphs
3. Follow up
4. Deadline
5. Scarcity
6. Delayed payment option
7. Price
8. Upgrade
9. Downgrade
10. Good until cancelled
11. Guarantee
12. Immediate back end sale
13. Bonus items
14. Reposition your offer
15. Alternative colours and graphics
16. Readability
17. Complementary product endorsements
18. Header graphic
19. Order page
20. Payment process
21. Navigation links
22. Everything else!
When you are testing and tracking make sure that you only
work on one element at a time. If you change two variables
and you see an improvement in conversion ratios you will
not be able to identify which one factor made the
contribution.
You should also bear in mind that some changes may result
in poorer performance; you may get less sign ups to your
ezine or less people buying your product. This is not a
failure it simply means that you have discovered a tactic
that doesn’t work for your audience or your product. One
final point, be patient.
The expert statisticians will tell you that you need at
least 25 actions for a test to be statistically valid. That
means 25 new ezine subscribers or 25 sales. Anything less
than that and your test results will not really be accurate
enough. In fact the more results the better, you should
consider 25 to be the absolute minimum and aim to get 30 to
40 if you can.
------------------------------
John Taylor is the author of "Learn over Twenty ways To
Improve Your Conversion Rate and Multiply Your Profits" - A
Special Report that contains a wealth of information on
professional testing and tracking techniques that can boost
your conversion rate and generate increased profits. To
learn how testing and tracking can boost your profits click
this link now: http://www.test-and-track.com
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