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We all hate spam. It takes time to delete and fills our Inboxes with junk, making it all too easy to miss important emails. Worse, the proliferation of spam has caused many ISPs to add filters to their email service.
This is not an entirely bad thing, don’t get me wrong. Spam filters save many people hours of deleting junk emails. But they also often catch innocent emails as well. Worse, some don’t let the users “whitelist” certain email addresses to ensure that the emails get through or even tell the sender that they have refused to deliver. That is unfair to both sender and recipient.
If you are running a home business, you may have run afoul of overzealous email filters already. You may not have been able to contact a customer through email because their filter destroyed your message rather than bouncing it back to you or even placing it in a “Spam Folder” where your customer would still have a chance of seeing it. This can result in the customer believing that you aren’t running your business professionally and that you don’t care about your customers. When you really do care and do everything you can to be professional, this is very harmful to your business.
Spam, in case you’ve been under a rock and don’t know, is unsolicited commercial email, sometimes also called UCE. Many different individuals have different criteria for calling a given email spam. Some feel that if a customer has bought something from them, they have the right to email them with new offers, others say that customers should have to opt in for such information even after a purchase.
It is understandable that, in the current climate, ISPs need to offer filtering of spam. That’s fine. What is not acceptable is that some refuse to allow whitelisting. This means that they are not letting their customers choose what businesses or even individuals are allowed to contact them. How can it possibly be reasonable to tell a customer “We won’t let some people contact you. We won’t tell you who and we won’t let you decide for yourself if an email is acceptable.” How can it be reasonable for this same service to not tell the business that their email has bounced or refuse to tell them what it would take to get through?
When the email is legitimate and requested, it can’t be reasonable.
There’s a new program out there called “Deliver My Mail.” It’s a program designed to help set standards and unite small businesses to insist that their customers be allowed to whitelist them. It’s not a demand to let spam through, it’s a demand that we be allowed to conduct our business. It is not reasonable to have the ability of your business to earn money be limited by businesses who are profiting by blocking spam.
Deliver My Mail is a free program. You can take a look at it at http://deliver-my-mail.sitesell.com/homewithkids.html. If your business is having problems getting through email filters for no reason, you need to take a look at this program. For that matter, if you think your business ever will be caught unfairly by a spam filter you should take a look. Deliver My Mail will help your email get through. It may even start a class-action lawsuit to deal with the problem. These filters and ISPs have no right to refuse legitimate emails to customers. All customers should be allowed to whitelist, and marketers deserve to know why they have been blacklisted and what they need to do to fix it. It’s only reasonable. Protect your home business now and join at http://deliver-my-mail.sitesell.com/homewithkids.html.
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