One of the most important things you can do for your home business is be effective with your online marketing. You want to use your time and money effectively while bringing in customers. There are a few things that are important to keep in mind to make the most of your online marketing efforts.

1. Pay Attention to Current Customers

People who have bought from you before are more likely to buy from you again. You’ve gained their trust already. They’re a big part of why you need a mailing list, especially one focused on buying customers.  These buyers are easier to market to because you know a bit of what they’re interested in.

2. Focus on Conversions

Take a really good look at what’s converting for you and what isn’t. Traffic only means so much without conversions.

There are a few types of conversions to consider. There are the vital conversions to sales that you will want to know for all of your products. That doesn’t mean you should ignore other conversions your site can make for you, such as visitors to newsletter, RSS or Twitter subscribers. Each of those means you have a chance to make sales as well. Pay attention to conversions from those areas to know which is most effective for you.

3. Know Your ROI

For each type of marketing you do, you need to know your ROI. This keeps you from spending money or time on things that are wasting both.

A negative ROI doesn’t necessarily mean drop a particular marketing tactic, although that may be necessary. It definitely means you need to take a closer look at what’s happening in that area to see if it can be turned around.

4. Focus on What You Do Best

You know which kind of marketing you’re best at. It might be search engine optimization, social networking or other web 2.0 marketing tactics. Make the most of the things you’re good at.

5. Test Your Established Campaigns

You may have some campaigns that are steady producers. Even so, you should test them regularly. Little changes can make improvements, and what was best last month may not be best this month.

A bit of analysis is the best way to know what’s really getting you results. It may seem tedious at times, but when you get things set up well it’s not too difficult. Track your campaigns, know where your sales and subscribers are coming from, and you can figure out which marketing efforts are driving the results you need. It’s easier to grow your business when you know what’s working for you.