Last Updated October 15th, 2018

9 Online Marketing Mistakes And The First Steps Toward Fixing Them

9 Online Marketing Mistakes And The First Steps Toward Fixing Them

We all make mistakes with our online marketing. It’s a part of the learning process. Some are pretty easy to fix while others are going to take some time and a good bit of education to improve the situation. Here are 9 online marketing mistakes and how you can start fixing them.

1. You’re trying to do it all for free.

Yes, a few people have managed to build a successful online business using nothing but free hosting and other free resources. They’re the exception. If you want the best chance at succeeding with your online business, you need to spend a bit of money. Just be careful about it.

My first recommendation is to pay for hosting and your own domain name. The trouble with free sites is that someone else owns the space and can delete all your work at will. That’s not going to help your business very much, and it’s not a risk worth taking. A2 Hosting is a great place to host your websites, reliable and very affordable.

It’s also smart to spend money on resources that will help you build your business, but this should be done very carefully. Don’t buy just because the sales letter told you how easy it would be to make money with their system. Do some research and find out what others think of it.

Be picky about the reviews you trust. If the review is an affiliate of the product, you hope they’re honest, but they may not be. The best reviews not only note what’s great about the product, but what isn’t so great. They may even warn you not to buy if the product isn’t good enough.

Some things can be had for free when appropriate. You can use free images on your website if you know how to find safe ones to use, but you can also take photos of your own. Your own images are the safest to use, but sometimes take too much time to create.

know your target audience

2. You don’t know your target audience.

So you decided to start a website on an interest of yours, but you really don’t know how to find people interested in what you have to offer. You know they’re out there, now how do you get them to your site?

The simplest way to do this is to start researching your competition. Figure out who’s selling to your target audience successfully and figure out what they’re doing that you need to do. They don’t have to be exact competition, and may even be somewhat complementary to what you’re doing.

If you’re selling dog training videos, for example, you can look at other websites selling products related to dogs. You should also look at forums about dogs and seeing what kinds of questions people are asking when they’re having trouble training their dogs. Those people are your exact target audience, after all, and you need to know what questions they’re asking if you’re going to attract them.

Don’t ever assume that everyone is a potential customer, no matter how broad the appeal of your product. Even grocery stores consider their target markets, and we all need food! But they know that some people do more of the grocery shopping than others and that they shop in a certain way. Knowing your target audience like that is a huge help.

3. Spelling and grammar mistakes are all over your site.

Maybe you thought at first that spelling and grammar don’t matter online. You look at how your target audience posts on forums and social networking sites, and they don’t seem to care that much about typos.

They do care, actually. Not necessarily for themselves, but they’d rather buy from someone who can maintain a professional appearance online, and that means few to no mistakes in spelling or grammar on your site or in your ads, as well as any other time you’re representing your business online.

There are a lot of great tools to help you catch such mistakes. They aren’t perfect, but they can help.

I like Grammarly and the Hemingway app. The basic versions are free to use. You won’t always agree with corrections they suggest, but they can help you think about what you’ve written. They may even give you suggestions that are completely wrong. But most of what they suggest will be accurate and useful. The basic versions are free to use.

4. You don’t know anything about your conversion rates.

You’ve gotten people to your site and that’s all you know about it. No idea where they’re coming from or how often they’re converting into sales.

While you don’t want to obsess over statistics to the exclusion of all else, you do need to know what’s working for you and make sure that you’re making a profit. That’s especially true with paid advertising, as you want to keep the ads that bring in more than they cost going, and to improve them over time. You can’t do that if you don’t know how they convert.

You should be constantly testing your ad copy to make it convert as well as possible. To do that you need to know what your goals are. It’s not always to make a sale right off. You might want people to get on your newsletter list first, so you can sell other things to them later.

Some kinds of testing are easier than others. You can usually have more than one ad running at a time in your pay per click campaigns, and they’ll be rotated, giving you some solid data on which is generating the most clicks. Just make sure that the clicks translate to income, as you don’t want to pay for extra clicks that aren’t going anywhere. Even changing one word in an ad can make a difference.

Testing website copy is more effort, but it can be worth it. Move things around, change what you’re saying, figure out the best colors and overall design.

work on your marketing

5. You never work on marketing for your website.

The internet is a really big place. Especially when you start out, you need to work on marketing your website so that your target audience can find you.

Backlink building is a good place to start. A well placed backlink isn’t just about search engines; it’s about making your site visible to your target audience.

You can build backlinks with blog comments, guest posting, content syndication and more. A mix is often a good idea. There are lots of ways to promote your online business that don’t take a lot of time.

Social media marketing is a good idea too. It takes time to build a good audience on social media, but it can be well worth the effort.  Some websites get far more traffic from social media than from any other source. Take the time to learn to market on the right social media sites for your target audience.

Paid advertising can go well too, but is by its nature more financially risky. You can buy ads on appropriate websites or do pay per click campaigns through the search engines, but be careful about how you spend your money. Many paid campaigns won’t bring in nearly as much as they cost. Keep tweaking things until you get it right or you decide to try something else. Don’t spend more than you can afford to risk.

6. You don’t understand how online business is different from brick and mortar.

Running an online business is very different from running one anywhere else. Online, your competition is often just a click or two away, and attention spans are usually short. If you don’t do something to catch your visitors’ attention, you’re probably going to lose them.

This leads to competition working rather differently. A person can be in only one brick and mortar store at a time, but they can have multiple tabs open at once online, and compare what you offer directly with your competition. So not only do you have to catch their attention, you have to keep it by being better.

An advantage you have online is that your site operates 24/7/365, which few brick and mortar businesses can handle. If you’re sleeping, your website can still be generating income. When things go right, this can be amazing.

7. You have a lot of traffic, but you aren’t earning much from it.

You’re doing enough right that you’re getting visitors, but they aren’t converting. It’s really frustrating, so what should you do? Traffic that isn’t converting can have a number of causes.

It may be that you aren’t targeting the right audience, and so your visitors have no interest in what you have to offer. In that case, you need to figure out what part of your marketing is bringing in the wrong sort of visitor and fix it, either by tweaking it or by dropping that part of your marketing.

It could also be that your site isn’t doing what it takes to make people buy. Do you have a call to action? Can visitors find it easily on every page of your site? Is there something about your site that’s driving them away?

A lot of traffic coming to your site is nice for your ego, but unless the visitors are doing what you’d like them to do, what’s really the point?

build a list

8. You aren’t building a list.

There’s a saying about how it takes about seven exposures to a product to get people to buy. That is, of course, an average, but it brings up a very good point. You shouldn’t rely just on getting sales from people who happen to come to your site. You should try to get their email addresses so that you can send them more information and give them more chances to buy from you.

You should not email pure ads to your list with no useful information. That’s a great way to train people to not open your emails, make them want to unsubscribe or to even hit the spam button. You want your subscribers to look forward to the information you’re sending them. That way they’ll eventually trust you enough to buy from you.

9. You’re sending all kinds of offers to your list, but no one’s buying.

You built a list because you heard that’s where the money is. But that hasn’t been true for you. Matter of fact, it seems like when you send out an offer, either no one opens your email at all or you get a bunch of unsubscribe requests. You don’t feel as though your list is worth the trouble.

You have to keep things relevant to your list. Keeping with the dog training theme, you should be sending out other offers related to dog care. You should also be sending quality information about training and caring for dogs to keep people interested in opening your emails. Most people don’t like reading constant ads.

Don’t let these mistakes ruin your online business. It’s super easy to make online marketing mistakes. What matters most is how you recover from them and learn from them. You can do better if you give yourself a chance.

Disclosure: Some of the links in this post may be 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

Last Updated October 10th, 2018

9 Mostly Useless Things You Can Do For Your Home Business

9 Mostly Useless Things You Can Do For Your Home Business

There are a lot of things you can do for your home business. Unfortunately, there are many things that sound as though they will help your business grow but are in fact pretty much useless, sometimes even damaging.

Most of these things you must spend some time on in order for your home business to succeed. It’s when you take them to extremes that they become damaging. Know your limits. You’ll do better.

1. Excessive Use Of Social Media/Social Bookmarking Sites

Social media use is a must for online businesses these days. It’s one of the best ways to bring attention to your website and what you have to offer. But there are limits to how much you should do with them.

The first reason for this is that a good social media website can be a huge time suck. The more social ones such as Facebook may tempt you into interacting with family and friends when you should be working, while sites such as Pinterest may catch your attention with ideas you may never use. They’re each useful in their own way, but you have to think about how you’re using your time on them.

Just plain social bookmarking can take a tremendous amount of time. There are literally hundreds of social bookmarking sites out there. Most of them won’t provide any significant traffic or search engine relevance and are a total waste of time. They may even be damaging, as Google sees them as low quality sites.

If you want to make the most of social media and social bookmarking, know which sites are best for generating traffic for your business and focus your efforts on them. The best sites will generate traffic for you, and if your shares are interesting, others will share them with their audience as well. It takes time to build an interested, involved audience, but it’s worth the effort.

Pinterest, for example, is a hugely popular site right now. It’s almost more of a search engine than a bookmarking site, but you have to submit your content for anything to happen, and that content needs some degree of popularity to drive more than minor traffic.

Use the right tools to simplify your social media use. Tools such as Hootsuite, Tailwind, and Buffer can make it much easier to plan out your social media use effectively. When you’re done, close them so they aren’t a temptation.

excess social media

2. Spending Too Much Time On Email

Email is another one of those things that can be vitally important to your business yet be a huge time waster. You need to be ready to respond to questions when clients have them, but you shouldn’t be spending large parts of your day reading your email.

You can consider handing off many emails to a virtual assistant or have response templates for the most common questions you receive. Either can save you a lot of time with your email, so you don’t have to take much time with routine questions and can focus on the ones that need a more carefully considered answer.

Another important thing to do with your email is to unsubscribe from all the junk. If you have tons of emails that just sit unread in your inbox, think about why. Is it a newsletter that doesn’t really interest you?

I keep some control over my inbox by using filters to sort out emails by type. This limits what falls into my main inbox. It also allows me to see which emails I’m tending to ignore and that I should therefore unsubscribe from. I sort out email from shopping sites, political emails, newsletters and so forth. Business emails are sorted by which site of mine they’re relevant to.

3. Working Too Hard

It’s easy to overwork when you work at home. You’re setting your own rules, and you may need to earn a lot to make it all worthwhile. You may have set some highly challenging goals for yourself. You tell yourself that the more you work, the more you’ll earn. But that’s not necessarily true.

Take a break and improve your focus and productivity. Working too long makes you less productive, not more. Many people find a break helpful to get past a mental block or to come up with new ideas.

One thing you may find helpful is to set up a work at home schedule for yourself. Give yourself the kind of routine you would have in an outside the home job. Do your best to stick with it.

Will there be times when you need to work incredibly long hours to make your home business a success? Probably. Just make sure that you take enough time for yourself that you don’t burn out.


4. Doing It All Yourself

When you’re running a home business, it’s easy to feel that you have to do it all. It saves money, or so it seems. It saves the trouble of training someone to help you.

Hiring someone to help you with certain parts of your home business, however, can be worthwhile. It’s not always convenient and it’s not always cheap, but it can improve your profits. Why spend so much time on the things that don’t really earn money for you if you can pay someone else to do it? This allows you to focus more on things that will make money.

This is one of those things I don’t do enough of, and I know it. It’s difficult to change or give up a bit of control. It’s worrying that someone else won’t do the work right. Sometimes I’ve hired something out and it has gone well. Other times it has been a bit of a mess.

Take a look at hiring a virtual assistant for routine emails and other matters that don’t need your personal attention. Finding the right one and training him or her in what you need done takes time, but it should be worth it in the long run.

5. Doing Excessive Research

There’s so much to learn when you run a business from your home. It’s easy to spend too much time trying to learn how to run your business better, and too little time actually running it.

It’s much more important to take action than to keep learning things you aren’t ready to use. Don’t spend a lot of time reading up on things for your business that you aren’t ready to act upon.

This is also why you shouldn’t buy a course for something you want to learn until you’re ready to learn it. If the course is all that useful, it will still be there later. But if you buy now, you may well go onto something else rather than ever use the course.

Guess which path wastes money!

If I’m considering taking a course but I’m not ready for it right then, I bookmark it. I can then find it if I want it, but haven’t spent any money.

Another trap is browsing unrelated sites when you’re looking for information. It’s easy to follow links to things you don’t need to read during your work hours. Save the random reading for your spare time, not when you need to work.

My best suggestion is to set aside a specific amount of time for research. How much time depends on what you need to learn.

If you’re going to take an online course, for example, you might set aside an hour a day to work on it.

On the other hand, you might set aside several hours if you’re doing research for a highly detailed article. It takes time to find the highest quality information to write an amazing article, and you don’t want to skimp on the research when that’s the case.

6. Working For Free

Sometimes you will have people or companies try to get you to work for them for free. They’ll call it good exposure or something like that. Truth be told, it’s often not worth the effort to work for free.

There can be times that working for free is okay, but only on your own terms. You might volunteer for a cause you believe in. You might write a guest post for a website that will get you exposure to an audience you need to get in front of.

Where this goes wrong is working for free on someone else’s terms. They contact you and suggest you do something for them for free. For example, some companies will get bloggers to host giveaways for little to no pay, even though this can be a lot of work. Companies might ask you to promote the giveaway, maintain contact with the winner and ship the prize to the winner. You have to track entries, deal with problems relating to entries, and make sure the winner qualifies for the prize.

You can request payment for running a giveaway – it’s a great advertising opportunity for the sponsor too. Make up a media kit for your blog so that it is easier for advertisers to see your policies.

making mistakes

7. Striving For Perfection

This is a mistake so many people make when starting a home business. They want everything to be utterly perfect before they even get started, and continue on that path as they go.

I know someone who wants to start a resource website on a particular topic, for example. He has been talking about it for years, but nothing has ever happened with it. Why?

He wants to have a ton of pages ready first. His topic is huge and he wants his site to be fairly comprehensive right from the start. This is a mistake. He’s put work in on it but gotten nothing for it because he hasn’t published the site yet, so far as I know.

It’s better to start small and grow. This gives people time to discover you. It gives you time to make beginner’s mistakes while your business is small and few people will notice.

If you monetize from the start, it gives you the possibility of some income coming in as you build. This also limits the frustration of feeling as though you aren’t getting anywhere – traffic takes time to build, but you’ll always have something to work on, something to work on to make your home business reach the goals you have set for it.

You can also get caught by this in little ways every day. I’ve caught myself many times spending way too much time picking out just the right image for a post, then just the right font for the text on the image… the time all this takes adds up. Relax a little about these details. You want everything to look good, but when the differences are small, who else will know what options you considered, or judge you for it?

8. Working in the Kitchen

Lots of people who work at home don’t have a home office space. It’s a bit of a luxury to give over that bit of space dedicated to your work, and it may be difficult to make that commitment. But if it’s at all possible, it’s a very, very good idea.

Working at the kitchen table or in the living room, or even in your bedroom means you are surrounded by more distractions, and this impacts your productivity. I speak from experience here, having worked in all those spaces. The bedroom has the advantage of being a space where you can close the door, but it’s probably not that functional as a workspace unless you have a desk in there.

Having a dedicated home office space also means you can consider taking the home office deduction in your taxes. This is something you would want to consult on with your tax professional – don’t ask me if your situation is right for that because I don’t know. The money off can help if your situation merits it.

If you can’t dedicate a space as your home office, don’t despair. You aren’t doomed to failure.

Find the best place to work in your home that you can, the quieter the better. The fewer distractions you have, the more productive you will probably be.

If you have no choice but to work in a distracting space, make sure your family knows what you need from them. Cooperation from the other people in your home can help you beat such challenges.

disorganized home office

9. Being Disorganized

Being disorganized is a huge failing of mine. I’m working on it.

Make some time to organize your home office, whatever that space may be.

Even if you don’t have a dedicated home office space, you can take some time to organize all of the things you need in order to have a productive workday. Make sure all your work stuff is neatly stored and can be easily reached while you’re working.

Getting organized takes time and commitment. It’s not just getting organized, it’s staying organized. The good part is that once you have a good system down, it’s easier to remain organized. You’ll save time in the long run by taking time now to figure out what works for you.

Disclosure: Some of the links in this post may be 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

Last Updated August 13th, 2018

What Does “Find Your Passion” Really Mean?

find your passion

One of the most common pieces of advice you hear when thinking about starting your own home business is to find your passion. It sounds like great advice, but how much thought do you really give to what that means? Is passion for your home business your ultimate goal?

Having a passion for your business means you have an emotional involvement. You have great enthusiasm for the project. The idea is that this will help you to succeed in a home business, as it means more to you.

But is that really how it all works out?

Not necessarily.

Can You Find Your Passion For A Home Business?

Finding your passion may not be as simple as “I love cats. I want my home business to have to do with cats.” That’s great, but is it something you can build a business around? You have to balance the practical with the passion.

Start out by thinking about why you really want to start a home business. There are all kinds of reasons, from wanting more time for your family to needing the additional income and so forth. However, keep in mind that your home business will likely take a lot of time and is a financial risk, so keep your expectations realistic, particularly in the challenging early days.

Don’t just go with the first business idea you have. Start brainstorming and write a variety of ideas down.

Some will appeal to you quite a bit and may be worth further development. Others won’t appeal at all as you give it more thought.

This brainstorming session may come up with some surprises for you. As you think of all kinds of ideas, both wild and serious, you’ll realize how many of your skills and interests could be marketable.

Where Are The Ideas?

You may have difficulty in coming up with ideas at first. Many people feel for a time as though they don’t have any good home business ideas.

You’re probably wrong about that.

There are lots of places you can get ideas from, ones that you can worth with and enjoy using. Here are a few:

  • Magazines you read.
  • Websites you visit.
  • Things you do for fun.
  • Things you keep doing.
  • Stuff you wish you could do but haven’t started doing yet.

For each potential business that appeals to you, make a list of ways you could make it into a business. Not all your ideas will be practical, and you want to weed the impractical out. Some may make great online businesses while others would do better offline.

This is one of the first steps to take in starting your own home business. It’s a wonderful challenge with a lot of hard work. If you don’t accept that challenge, the business probably won’t work.

If you don't accept that challenge, the business probably won't work.

Here’s where many people go wrong in this process: They expect that there will be passion for their home business. It will be fun all the time.

They don’t expect it to be work.

Any home business will be work at times, even if you mostly adore what you’re doing. There will be days that you’re slogging through it all, just getting things done because they have to get done.

No passion. No fun.

That doesn’t mean you’ve chosen the wrong home business, not at all. It might mean that you need to remind yourself that hard work is a part of the process.

Do You HAVE To Find Your Passion?

There is no rule saying you must find your passion before you start your home business. It may even be a bad idea. Passion doesn’t always outlast the challenges you’re likely to face when starting a home business. Sometimes going more toward the practical makes more sense.

The problem with relying on finding your passion is that it assumes you have that one thing that you will love doing. It can be a fixed mindset. A growth mindset, on the other hand, can be better for running a home business. That says you can develop a passion for what you do, even if you didn’t have one at first.

This is something they teach at my kids’ school. The teachers don’t assume that the child who struggles in a particular subject will eternally be bad at that subject. Instead, they spend more time teaching the things the kids have trouble learning.

The idea is that eventually, all of the kids in the class will learn to do well in all of their subjects.

This is why the students may be broken up into groups at times so that the ones that need help in a particular area can get it, while the ones who are ready to forge ahead may do so.

A growth mindset gives you much more flexibility as you grow your business. You take something that you’re willing to learn, regardless of previous interest or ability, and you do it. Passion develops over time this way.

Passion for your work doesn’t have to be inherent in you. What you need is a willingness to work hard.

What you need is a willingness to work hard.

Don’t Limit Yourself

One of the great things about running a home business is that there’s no rule saying you can only have one at a time. While you need to be realistic about how much time each business needs and how much time you can spend on each, it makes a lot of sense to do more than one thing at a time.

For one, you never know which home business will really succeed. Sometimes the idea you thought wouldn’t work out succeeds wildly. The idea you thought would be an easy money maker fails miserably.

In the long run, most people will take earning a good living over passion. If they combine, that’s wonderful. You’re fortunate. But that will not work out for everyone. So long as you are willing to do the work, you’ll be fine.

Here’s the thing: You can always work on your passion project as a side gig or even a hobby. It doesn’t have to be your main thing.

Of course, you can only take on so much at once. Don’t do so many projects at once that you fail at all of them. Start with one, then add things on as you figure out how much time each takes and how much time you are able to give them.

What If You Lose Your Passion For Your Home Business?

Losing your passion for your home business is one of the worst things that can happen in many ways. It becomes so much harder to work on a project that relied on passion, and then you lose that.

How does that happen?

It’s pretty simple.

The day to day slogging through, trying to earn a living from something can take a lot out of you. It really isn’t easy.

There are also some things that are fun to do just because they’re fun, but really hard to do as a business. Consider the following scenario:

You love to knit, so you start a home business selling things you’ve knitted. It gives you the perfect excuse to buy all the knitting supplies you’ve ever wanted. You make all kinds of beautiful projects to get started.

Then the problems start. Disappointed customers whose orders weren’t exactly as they pictured it. Other customers try to negotiate your prices to ridiculous lows considering the effort you put into your products. People demand custom orders faster than you can usually make things. Mistakes happen.

Now your favorite hobby is nothing but stress, stress, stress.

Some people can maintain their passion for their business despite the stress. Others come to realize that the thing they love to do for themselves or their loved ones really doesn’t make a great business.

Your interests will grow and change as you get older no matter what you do. What you love as a young adult may not be what you love later in life.

The real question you need to ask yourself if you lose your passion for your home business is “Can I keep doing this anyhow?”

Hopefully, the answer is “yes.”

That’s especially true if you have generally been having success with your business, but your passion for it has flagged. It’s a terrible thing to have a successful home business that you give up just because you’ve lost your passion for it.

The loss may be temporary anyhow. Don’t confuse temporary frustration with your business for a lack of passion or even interest in your business. Your love for it can come back with time and effort.

Give yourself that time. Figure out why you’re frustrated and what can be done about it. Solve the frustration, and the interest may come back.

Having a passion doesn’t mean you have unlimited motivation to work on that thing. If you assume that your motivation will never decrease, you’ll be incredibly frustrated when you go through hard times or find something difficult.

Avoid that trap. Understand that a change in how you feel doesn’t mean you’re on the wrong path.

a change in how you feel doesn’t mean you’re on the wrong path.

Don’t Confuse A Hobby With A Home Business

While it’s true that many people have turned hobbies into amazing home businesses, that doesn’t mean that will be the right choice for you. Consider what it takes to run a successful business as well as work on your hobby when you consider this.

Using the knitting example from above, you might decide to run an online store of some sort. That may not be too hard if you sign up with a site such as Etsy, although you will still need to learn to work with their interface and how to market your shop successfully.

You’ll  also have to:

  • Find your target market.
  • Learn which designs sell best.
  • Learn to track the costs of making your product.
  • Figure out prices people will pay which are still fair to you as a creator.
  • Figure out how to ship your product out efficiently and at a good price.

And that’s just the beginning.

It’s entirely possible that your favorite interest won’t suit you as a home business. There’s nothing wrong with that. There are a ton of things you can do for a business while still enjoying your hobby as a hobby.

Work On Your Growth Mindset

The more you live your life with a growth mindset, the easier it should be to work on your home business, whatever you decide it should be.

Know that your interests can be changed.

Know that if you decide to learn something, you can do it.

Be ready to work hard on whatever it is you decide to do in life.

If you do this, you’ll find your passion develops for the things you decide to focus on. It may evolve over time, but it won’t depend upon a fixed idea of what you want from life.

You might surprise yourself with the things you can do if you don’t rely solely on passion. Plan instead on doing the work it takes to make the life you want with the business you choose.

Do the work it takes to make the life you want with the business you choose.

Disclosure: Some of the links in this post may be 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

Last Updated July 10th, 2018

Do You Have Your Pinterest Business Account?

Do You Have Your Pinterest Business Account?

How’s Pinterest working for promoting your online blog or business? Are you having a lot of success with it? Even if you aren’t sure how much you’re going to like Pinterest for marketing purposes, I strongly suggest setting up a Pinterest business account. It has a lot of advantages that you’re missing out on if you don’t bother with it.

A Pinterest business account in many ways is not that different from a personal Pinterest account. Your pins look the same to others. Pinning works exactly the same. It’s free. It’s the little extras that business accounts get that make it worthwhile to either switch your account over to a Pinterest business account or start an entirely separate Pinterest account for your business.

What’s The Difference?

It can be difficult to understand why you should make the switch to a Pinterest business account when you can’t see an immediate difference. It won’t give your pins preferential treatment or anything like that. So why bother?

The difference comes in what only you can see in your account. The tools you can use with a business account can help you use Pinterest in a much more effective way.

Take the profile or board widget, for example. You can use it to share your recent pins on your website. This could be useful in drawing more attention to your pinboards, hopefully to encourage more shares of your material on Pinterest and eventually drive more traffic to your site. After all, building your traffic is what it’s about if you’re a business.

The big deal, however, comes from the analytics you get with a business account. There are aspects that make relatively little difference, but some of the features of Pinterest analytics are essential to understanding how well your pins are performing on Pinterest. We’ll cover that shortly.

How To Convert To A Pinterest Business Account

It’s fairly easy to convert a new or personal Pinterest account to a business account. It only takes a few moments, in fact.

If you’re starting a brand new Pinterest account to use for business, go to Pinterest for Business and click Join as a Business. Follow the instructions there to set up your new account. It won’t take long. Pinterest needs a few details about your business and the person managing the profile.

You will also want to provide a link to your website and verify your ownership of it. Pinterest provides simple steps to do this.

If you plan on using your current Pinterest account, you can use this link to convert your account to a business account. Once again, it’s quite simple to do, and you will want to verify your website, just as you would if you had made an entirely new account.

If you have the Yoast SEO plugin, the simplest way to verify your site with Pinterest is to go to the Pinterest tab of the Social menu of that plugin, and add the meta tag provided by Pinterest right there. This way you don’t have to mess with your blog’s HTML, which makes some people nervous. Pinterest provides instructions to verify your site other ways, but this is the easiest if you have Yoast SEO installed on your WordPress blog.

yoast verify pinterest

Should You Use Your Pinterest Business Account For Personal Pins?

If you’ve been using your personal Pinterest account for your business pins as well as your personal pins, you may want to consider whether you should continue to do the same when you move to a Pinterest business account.

Keeping your business account strictly business has the advantage of focus. Followers of your business account will know exactly what kinds of pins to expect you to share. This can be an advantage, as it also helps Pinterest to know what kinds of pins you’re sharing.

On the other hand, it can be easier to keep your Pinterest account super active if you do all of your personal and business pinning on one account. So long as you keep your boards well organized and optimized, this may not be the worst thing… so long as your personal pins don’t make your brand look bad.

Some of your personal pins may be interesting to your business followers, of course. This depends on your niche. If you blog about parenting and family life, for example, no one is likely to mind seeing your recipe pins as well.

If you’re truly concerned, but don’t want to have multiple Pinterest accounts to keep track of, you can pin your personal pins only into secret boards. This way you can still see the things you like while logged into your Pinterest business account, but your followers won’t see anything you don’t want them to see.

Enable Rich Pins

If you want Pinterest to show as much information as possible about pins from your site, you must activate Rich Pins. Once again, if you have Yoast SEO, this is simple.

Go to the Facebook tab of the Social menu of your Yoast SEO plugin. Make sure that ‘Add Open Graph meta data’ is enabled. Save the changes.

yoast rich pins

Now go to this page on Pinterest to validate your site for Rich Pins. Give it a link to a single blog post. Click Validate, and see if it worked. That’s all it should take. If it doesn’t, you’ll have to follow the documentation and try to figure out what went wrong. Most blogs shouldn’t have any problems at all.

Making The Most Of Analytics

Pinterest analytics are the big reason most bloggers love their business accounts. It’s a huge help to know how your pins are performing. Just make sure you’re looking at the right statistics.

Monthly Viewers

I consider the Monthly Viewers statistic that Pinterest puts right up there something of a ‘meh’ statistic. It helps you see if your pins are being viewed more, but views are nothing.

Most especially, views aren’t action. You want action.

The one good thing about seeing your monthly views go up is that most likely your other statistics are doing better as well. It’s not a lot of information, but it’s a little and can help alert you to changes that you need to look at.

Monthly Engaged

Monthly Engaged is the other statistic Pinterest puts right up in front of you. It has a little more meaning than Monthly Viewers, but not a lot. It simply means that someone interacted in some way with your pin. You don’t know which way with this statistic, but it’s still good to see this number get bigger.

To learn more, you need to click on the Analytics dropdown menu you see on you business profile, and take a look at the different sections.

pinterest analytics dropdown


The Overview section of your analytics gives you a quick look at what’s going on with your account. When I look at mine, for example, I see a drop at the moment. This is likely related to the Fourth of July holiday that we just passed as of this writing.

Events like that will cause significant drops in your traffic that have little to do with the quality of your marketing. They’re something to be aware of, but so long as your traffic recovers in an appropriate time, nothing to worry about.

There may also be seasonal drops. Many people find that they get less traffic from Pinterest in summer as a general rule.

A drop in traffic may be cause for concern if you don’t know why it happened. Take some time and find out what has changed so you can figure out how to fix it. Maybe you’ve been doing a little less pinning, or maybe your site is getting less traffic overall, leading to fewer pins. It’s good to know that you have to look, so you can figure out the problem.


The Profile section of your Pinterest analytics allows you to examine how your pins are performing. You can see how your top pins and boards are performing.

It’s a huge help being able to see which pins are getting clicks or being saved by other pinners. These are the actions you want to see. Lots of impressions are nice but only mean so much if you don’t get clicks and saves to go with them.

You can also check out your all time best performing pins.

These stats will not be limited to pins from your site. This can be frustrating when that’s what you’re most interested in, but also helpful. You might get ideas for topics you need to cover. Clearly your followers like that content – now make it your own and make it better! No copying, and give credit where credit is due.

People You Reach

The People you reach section gives you a little information about the number of people. It’s in the process of being replaced by the Audience Insights report, which is far more useful.


The Website section allows you to see activity from your website on Pinterest. For example, you can see how often people have used the Pin It button on your website (you do have that, don’t you??).

This can be very similar to the information you get in the Profile section, but you will see data only for pins for your site. If there are a lot of other pins showing up in your Profile’s data, this will clear things up for you.

Audience Insights

As of this writing, Audience Insights is not in full release but looks great.

You can see the categories and interests of your audience and their affinity for various interests. I can see a lot of potential for this in terms of deciding what to blog about, and from there what to pin.

You’ll also learn about the demographics of your audience, where they’re from, and the kinds of devices they use to visit Pinterest. This is a lot more information than was available previously, and you should make the most of it. You can even learn about what the Pinterest audience as a whole is interested in.

Make The Most Of Pinterest Scheduling Tools

If you’re serious about using Pinterest for business, you should at least consider using Pinterest scheduling tools. There are people who prefer manual pinning methods as well, but I prefer scheduling, and I can tell you why.

Simply put, scheduling means even when life throws a great big obstacle in your way, your pins keep getting posted.

I’ve been dealing with a horrifyingly huge problem in my life. My father died.

That’s awful for just about anyone, but this case was complicated. I won’t go into too many details, as we’re hoping for legal action on the scam he fell for that completely messed up his finances, but suffice to say the whole thing has been a mess, and I’ve learned things about my father I wouldn’t want to know about anyone. And the finances weren’t even the worst mess we had to deal with.

I’ve lost many days of work time dealing with this situation, as have my sisters. But because I’m using Hootsuite to schedule my pins, they’re still being posted. All I had to do was keep up with reciprocating on the group boards.

Hootsuite has a fairly adequate Pinterest scheduling tool. I think it could be better. But it’s there and I use Hootsuite anyhow, so that’s what I have right now.

What I like about scheduling with Hootsuite, however, is that it’s easy to vary both the images and what you say for each pin. Pinterest is developing a preference for a greater variety of images per blog post and unique descriptions for pins, rather than recycling the same thing over and over. The way the Hootsuite scheduler works, it’s not that hard to switch things up regularly.

My next plan is to start using Tailwind as well. Most pinners who schedule love Tailwind, so far as I can tell. I’ve been too busy to give it a proper chance, but once things get better, I’ll test it as well. I understand its scheduling tool is far more powerful, which sounds great.

When you’re serious about using Pinterest to market your blog, you need the consistency that a scheduling tool can offer. Handling the entire thing manually takes a lot of time out of your day that could be better used elsewhere.

If you want to learn to make the most of Pinterest, don’t forget to consider taking a Pinterest course. Learning how to make the most of Pinterest is much easier if you get advice from someone who has gotten great, consistent results.

Disclosure: Some of the links in this post may be 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

Last Updated July 2nd, 2018

How To Become A Virtual Assistant

How To Become A Virtual Assistant

Have you ever wished you could get paid to use skills such as social media marketing, writing, and customer service from home? Maybe you’ve had concerns about the work being flexible enough for your current lifestyle. You might wonder how to become a virtual assistant.

It might not be as hard as you think.

The first thing I will tell you to do is to consider taking a virtual assistant course. 30 Days or Less to Virtual Assistant Success is an excellent course to consider. The right course will give you a solid start and help you avoid the most common mistakes in your new business.

But even before you buy into a course, you need to make sure you have a good idea of what you’re getting into. Let’s take a look at what it really takes to become a virtual assistant.

What Is A Virtual Assistant?

The job title “Virtual Assistant” or VA gets tossed around a lot right now as a great option for working at home. With computers and the Internet making it easier to work for someone else from a distance, this job has great possibilities for many a stay at home mom or dad.

But not everyone understands what it is. It may not help that a virtual assistant may have a wide range of duties, and not all virtual assistants offer the same services.

What Are Typical Virtual Assistant Job Duties?

Your job duties as a virtual assistant will vary. It depends on what you offer and what your clients need. You can simply state that a virtual assistant works remotely from home for other professionals. But that doesn’t really explain what a virtual assistant does.

Your virtual assistant work may include answering emails and other routine correspondence such as email and phone calls, managing social media accounts, creating content for blogs, graphic design, and much more.

The wide range of possibilities is why many virtual assistants specialize. You probably can’t do it all. But if you do a few things better than most, you can find someone willing to pay you to handle that job for them.

Who Hires Virtual Assistants?

Virtual assistants are popular with other people working from home, but they’re not the only ones who hire them. Any small business that needs help with something you can do from your home may consider hiring a virtual assistant. This way they don’t have to hire an employee or provide them with workspace or benefits.

  • Real estate agents
  • Companies needing temporary help that can be done from home
  • Legal professionals.authors
  • Journalists
  • Life and business coaches
  • Teachers and professors
  • Small business owners
  • Consultants
  • Beauty salon owners
  • Therapists
  • CPAs
  • Photographers
  • Artists
  • Musicians
  • and many more.

schedule laptop

Can Anyone Be A Virtual Assistant?

Many people have the basic skills to become a virtual assistant. Not everyone, but many.

Some think of a virtual assistant as being something like a personal assistant. The skills can be similar. However, many virtual assistants specialize in just a few key skills, so that they’re more effective than someone who does more general work.

If you have experience as a personal assistant, that can be a huge plus when you decide to become a virtual assistant. You have much more of an idea as to what clients will ask of you. But it’s not an absolute need to have such experience. Many people start a virtual assistant business with no experience at all as an assistant.

What you absolutely must have are some skills that are good enough to catch a client’s attention, and the willingness to learn more over time. If you have demonstrated experience in these skills, you have something to show potential clients.

If you want to help people in the legal field, for example, experience in the legal or paralegal field will be a huge help. Similarly, if you want to help people who run online businesses, you will to need to understand the internet very well and probably need HTML and CSS skills.

What Training Do You Need To Work As A Virtual Assistant?

A virtual assistant should be well trained in whichever skills they intend to offer as a virtual assistant. If one of your offered skills is social media, you need to know how to manage various types of social media accounts, make them grow, and get a good response rate from posts.

Similarly, if you offer bookkeeping skills, you should know how to use common bookkeeping software, such as Quickbooks. If you offer email marketing services, you should be able to use common email management services and be able to figure the ROI on a mailing.

You can get training on any skills you feel you need to develop further. Sites such as Udemy offer courses on a huge range of topics. Consider these options:

But there’s one more kind of training you should consider to work as a virtual assistant. I mentioned it near the start of this post. A course such as 30 Days or Less to Virtual Assistant Success will be a huge help in getting your VA business off to a successful start.


What Equipment Do You Need To Work As A Virtual Assistant?

Odds are that you already own much of the equipment you need to do your work as a virtual assistant. You probably wouldn’t even consider becoming a virtual assistant if you didn’t already have access to a computer and the internet. Those two things are the minimum you need. You will probably want more things.

Get A Dedicated Phone Number

When you have any kind of a home business that people are likely to want to call, you will probably want a dedicated phone number for that business. You don’t want to answer your home phone like a business or vice versa.

These days, you don’t have to get a whole new phone line put in to get a new phone number. You also don’t have to pay a lot to get a cell phone to use for your business, although you can. But if you want to go the free route, get a VOIP number from a service such as Google Voice.

I like Google Voice, even though I use it very little. You can set it up to forward calls to another number, so that you receive them like any other call, or have calls go to voicemail.

You can make calls through Google Voice, although it’s not as simple as dialing your phone. It gives you the option of connecting through a phone number you’ve linked to your account, such as your home or cell phone, or it can place the call through Google Hangouts.

Google Voice has its faults, and many of them, but it allows you to share a phone number with clients that isn’t your personal number. You can even put it on do not disturb so that you don’t get calls outside of business hours – they go straight to voicemail.

If you’d rather just get a cell phone for your business, I suggest taking a look at Ting if you don’t want to spend a bunch of money on another phone line. This is the service I use, and it saves me a lot of money. We have four cell phones on it right now, and the combined monthly bill is usually less than $40. We aren’t heavy users, obviously, but it’s still an amazing deal.

Start A Blog And/Or Website

If you want clients to find you, you must have an online presence. You can seek out clients on your own, but you’ll still need a website to show them what you’re capable of.

Starting a website is relatively easy and very affordable. You need good hosting. Make sure your hosting makes it easy to use SSL connections – which is what makes a secure connection to your website – as it’s pretty much mandatory these days. I’m currently using A2 Hosting and have been generally happy with them. I’ve also used HostGator but left them when I realized that switching to SSL with them wasn’t a simple process on the plan I had. I was happy with them otherwise, and some of their plans make SSL easy to get.

I strongly recommend using WordPress to manage your content. There’s a learning curve, but most people find it’s not that bad, and many clients will use it as well. If you’re hired to post blog updates and such, you’ll need this skill anyhow.

Use your blog as an online portfolio whenever possible. The exact things you should share on it will depend on your niche, but here are some ideas.

  • Details of services and packages you offer
  • Client testimonials
  • Case studies on work you’ve done for clients
  • Contact information
  • Samples of your work
  • Advice you want to share in general

That last one can be important. If you want to keep bringing in new clients, you have to get your name out there as a great resource. People who read and admire what you’ve written are more likely to trust your abilities.

It also helps keep your blog updated. It looks good to search engines if new information is added to your site regularly, and it gives you something to share on social media so you can build a solid following.

If social media marketing is one of the skills you want to offer, you must have your own social media accounts with followers and interactions that show you can do it. The combination of a blog and active social media will demonstrate these skills.

Having your own website with a domain name makes it easy to have a professional looking email address associated with it. This will look much more professional than your typical Gmail or other free email address.

Appropriate Software For Your Business

The software you need will depend on what you’re offering your clients. If you’re doing graphic design, for example, you will probably want to have Photoshop and/or Illustrator. If you will be coding websites or software, there are a number of options listed on this site for you to consider.

Bookkeeping software is good both for the needs of your own business and for any clients you might do bookkeeping work for. Quickbooks is good overall, and many people like Freshbooks for invoicing.

Design Your Own Business Cards

While much of your marketing will probably be done online, you still need business cards. There will be times when you meet someone who would make a great client. While you can simply exchange contact information on your phones, that doesn’t put a physical reminder into the potential client’s hand.

A business card does.

If you want to offer graphic design services, this is an opportunity to show those off in a small space. Make it professional and eye catching.

Don’t go too cheap on the printing. A poorly printed business card won’t reflect well on your business.

code editor

What Should You Do As A Virtual Assistant?

There are a lot of different services you can offer as a virtual assistant. You don’t have to do it all. Many virtual assistants choose to offer a variety of services, however, so that clients don’t have to work with multiple assistants. The more virtual assistants a client tries, after all, the more chances that they’ll go with someone else.

Stick with things you know you can handle well for your clients. If you really cannot make great looking images, you shouldn’t be offering graphic design services. If your grammar is terrible, you shouldn’t work as a writer.

You do not have to be equally strong in all of your skills, of course. We all have strengths and weaknesses.

Here are some services to consider:

  • Bookkeeping
  • Online research
  • Graphic design
  • Updating databases
  • Creating presentations
  • Writing and editing
  • Email management
  • Social media management
  • Travel planning
  • Scheduling appointments
  • Website design
  • Following up with clients
  • Transcription
  • Customer support
  • And much more!

Creating Your Virtual Assistant Niche

Creating a niche as a virtual assistant is important. Think about it from your client’s point of view. A real estate agent who wants a virtual assistant is far more likely to hire one who has worked with other real estate agents. That VA will understand their needs much better than one who has never worked for a real estate agent before.

Don’t think that narrowing down your niche means you are limiting your horizons. You aren’t. You’re making your business more appealing to potential clients. If you choose your niche well, you’re making your success more likely.

If you’ve worked in a particular industry in the past, think about virtual assistant services you could offer in that area. Your previous experience can mean a tremendous advantage.

Another idea is to take a look at what other virtual assistants are doing. How can you stand out from the crowd, given your skills and experience?

If you’ve been working as a virtual assistant, and want to try focusing your efforts more, take a look at what you’ve been doing. What do people ask you for the most? What do you most enjoy doing? You can even sometimes include outside interests if you find a way to relate them to being a virtual assistant.

Don’t forget to consider what just isn’t working for you. Sometimes it will mean you need to charge more for a particular activity, but other times it may be better for you to drop it from your list of virtual assistant services.

Finally, think about who your ideal client is? What industry? What services does your ideal client want?

Your niche should always be something you enjoy. If you pick something you really aren’t happy with, what do you think the odds are that you will stick with it?

How Do Virtual Assistants Set Their Rates?

How much you earn from your virtual assistant business will make a big difference in your life. What the best rate to charge your clients will vary, however, both as you grow your VA business and by how difficult the client is.

Don’t underestimate your overhead just because you’re working at home. Here are some of the factors you need to consider.

Your Time

A lot of people new to home business do not value this highly enough. If you’ve done office work outside the home, what did you earn? Average it out per hour. Then remember that the job quite likely came with benefits, such as medical, dental, paid time off and so forth. The only way you’re getting those with a home business is if either your spouse’s job offers them or you provide them yourself.

Then there’s all the unbillable time to consider. There’s the work you do to find clients. Sick days. Vacations. Holidays. Your hourly rate needs to make your income viable even with all those things considered.

Your Equipment

It all costs money, and you may have to spend some to get all the equipment you should have. You may not have to get a fax machine, eFax and similar services may do the job quite well enough, but other things you will need to buy. Reference materials for your specialties. Appropriate software. A business phone line.

You will probably at some point need to upgrade equipment or buy things you haven’t had before for your virtual assistant business. If you don’t have a good home office set up yet, you’ll want to improve it over time.


You may or may not know much about the Internet, but there is one simple rule: Build it and they will come just ain’t so.

You will have to market yourself and your business. You’ll want business cards. Flyers, possibly, or brochures. And most definitely a website and you’ll have to market that too, quite possibly using pay per click advertising. It costs money to do these things. Not to mention the time it takes to really get things going. Keep remembering that your time is valuable.

marketing stats


Yes, you’re going to have to think about taxes. If you’re losing money it can be a writeoff, but if you’re earning you have a lot to think about. Such as paying quarterly estimated taxes. But think positive. If you’re having to pay quarterly, it means you’re doing something right. But keep in mind that when you were employed by someone else, they paid a part of it.


Business insurance may be a good idea. It’s protection in case of serious problems. But you should also be thinking about how your business may impact your needs for your homeowners or renters insurance, car insurance and so forth.


You may be able to write off a part of these on your taxes, but that also means you can think of them as one of your business expenses. You’ll want to talk to a tax professional about how these are impacted on your taxes. You may qualify for a home office deduction.


Similarly, you can consider some of your utilities to be business-related expenses. Your home office uses electricity, after all. And that phone line? What about the Internet connection? Keep asking your tax professional questions.


Do you do any driving in the course of your virtual assistant work? Meet with clients? Even travel long distances on rare occasions? Then you may have some costs of business to calculate in there.

Your Target Market

Your target market matters when setting your rates. You can charge more for some areas than others. The more challenging the skill required, the more a client should be willing to pay to have the work done. If it’s something that just about anyone can handle without difficulty, clients will expect a lower rate.

While the necessary rates can vary quite a bit by where you live, in the United States you will probably want to charge at least $30 an hour. You can go higher, especially on more challenging tasks.

You may want to consider charging by the project for some things. This can be better than charging an hourly rate, but it can also be far worse. Set up your project rates with caution, and make sure your contracts carefully outline what’s included. You don’t want a picky client taking up twice the time you had allotted to the project if you can’t charge them for the extra time.

Charging a project rate limits how much information you have to give clients on how long the project took you. They don’t always understand how much work something takes.

Don’t be afraid to raise your rates as necessary. Sometimes a higher rate helps weed out the bargain hunters, who can be more difficult clients than the ones willing to pay a fair rate to get the job done.

Even with set rates, be willing to talk to clients who want something special set up. If it sounds good, go for it. But don’t let the bargain hunters get you down. Bargain hunters are notoriously difficult clients and can eat up more of your time while paying you less. If someone wants you to drop your rates too far, they probably are not worth your time. There’s no point in joining a race to the bottom in the hopes of getting more clients.

After all, your time is valuable.

How Do You Find Clients?

Clients are the obvious lifeblood of a virtual assistant home business. You quite simply cannot get anywhere without them. But finding them can be a challenge, especially at first.

Look Locally

There are a lot of small businesses in most areas that could use the services of a virtual assistant. You can send out a mailing to a list of small businesses in your area and see about the responses you get.

But be warned, mailings add up fast. And you need to target them to the kind of businesses you want to work for. There’s no point in mailing to lawyers if you specialize in helping realtors.

But mailings aren’t the only way to contact local small businesses. You can be visible in your local business community. Join the Chamber of Commerce in your area. The SBA. Any other business groups in your area, especially if they are targeted towards the kinds of businesses you’re looking to work for.

Similarly, you should be on the lookout for small business events in your area. Charity events can also be good. Have plenty of business cards and talk your services up… politely, of course. You don’t want to look as though that’s the only reason you’re out there.

There are advantages to working with local clients. The big one may be that you aren’t competing directly with every other virtual assistant online. Meeting in person can be nice for some projects as well.

Network With Other Virtual Assistants

Sometimes other, more experienced virtual assistants will be looking to subcontract to someone else. While this generally won’t give you an “in” with their client, it’s work! Use it as a chance to really get things started.

Alternatively, if your skill sets complement each other, have services that you work together on. Maybe one does well on website design, the other on logo design or marketing. It can be very helpful to be able to offer more complete services.

This is not too hard to do. Network within virtual assistant communities. It’s one of the easiest ways to get to know some of your fellow virtual assistants. You’ll probably have to pay a membership fee, but since it’s a cost of your business it should be tax deductible.

Look On Freelance Websites

You can also find work on freelance websites. Places such as Upwork and Guru are popular choices. Don’t underprice yourself even on these sites by too much. Getting the experience matters, but you don’t want to be overwhelmed by low paying work when something better comes along.

When you’re just getting started as a virtual assistant, you can offer small tasks on Fiverr. If you’re good, you can build up to larger tasks on that site. Early on, however, you will want to offer tasks you can do for a small amount of pay. This can help build up your portfolio to get better jobs later.

Join Facebook Groups

There are quite a few virtual assistant groups on Facebook. Take a look at them and join the ones that look good to you. These can help you with job leads.

LinkedIn is another good choice, especially as it has a more professional target audience than Facebook. Seek out appropriate groups on LinkedIn and you may find clients there.

Companies That Hire Virtual Assistants

There are a few companies that hire virtual assistants, and then give the VAs work from their clients. The disadvantage to this is that your pay rate will be lower than you should be asking on your own. The advantage is that someone else is finding all the clients for you. Consider these companies:

Belay Solutions
Time Etc
Worldwide 101
Red Butler
Contemporary Virtual Assistance
Vicky Virtual
Team Delegate
VA Sumo
Virtual Gal Friday

This can be a great way to test out being a virtual assistant if you aren’t certain about what’s involved. You can get your feet wet before having to learn how to market your own business. Pay can start as low as $10 an hour, but some companies will pay $20+ per hour.

I know all this is a lot of information. But if you want to start your own virtual assistant business, you will need more. This is why is still suggest that you consider the 30 Days or Less to Virtual Assistant Success course to help you learn how to become a virtual assistant. There’s a lot more to learn, and the author, Gina Horkey, has had a lot of success as a virtual assistant. She knows far more than I do about this.

Disclosure: Some of the links in this post may be 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

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