Promotion is one of those things I’m not as good about as I should be. It’s too easy to think of it as something that takes a lot of time. Promotion doesn’t have to take a lot of time. Some promotional efforts take only a few minutes a day.
1. Use Pinterest
Individual posts and pages don’t take long to add to Pinterest, especially if you took the time to add a good image to them already. Pick the one of your pinboards that most suits the particular post, and add it.
2. Post on Your Facebook Page
Facebook is another easy choice. I suggest doing more than just adding the link to your post – have something to say, at least the title of the post. Some people find that the get better results without the preview of your post showing beneath it, while others say it’s better to post something and then put the link in the comment. The second one is harder on people using mobile platforms, who don’t see the link right away, however.
3. Share on Twitter
A few words on what it’s about, a link, and you have a tweet ready to go. Make it interesting – you know how fast things move on Twitter. Remember to use appropriate hashtags.
4. Add Posts to Google Plus
Google Plus isn’t all that huge yet, but if you think you can find an audience there, it’s worth the effort. You can have a personal page as well as pages for your websites.
5. Promote Old Posts
Promote some of your older posts on your preferred social networks. You don’t have to stick to your most recent work, after all.
6. Comment on a Relevant Blog
Keep your comment relevant to the subject at hand and make it interesting. “Great post” isn’t going to drive many people to click on your site. It’s best to stick to your real name rather than keywords in the Name section of the comment form too – some blogs will delete your comment if you do the keyword thing. No extra links in your comment unless they’re really relevant and you know the blog owner won’t mind.
7. Put a Signature in Your Emails
Most email platforms will allow you to have a signature automatically added to all your emails. Take advantage of that. You can include your name, URL, and relevant social media profiles. Think about what you most want to get in front of the people you’re contacting.
8. Participate in a Relevant Forum
This can be tricky, as not all forums will allow you to have a signature line with a link. Watch those rules when you join forums, and be very careful about promoting your site outside your signature. Also make sure that you aren’t getting sucked into spending an excessive amount of time on the forum, especially if you end up reading more than participating. As with blog commenting, keep it relevant and not to promotional. Most people aren’t on the forum to read an ad from you, and excessive advertising is one of the quickest ways to get banned on a forum.
9. Respond to People
Whether you’re replying to emails, blog comments, tweets aimed at you, Facebook comments, etc., take a little time to respond to people who have contacted you.
10. Write an Email Template
Got some questions you receive regularly by email? Make a template for your standard answer. This is a huge timesaver when going through your emails, plus you can really think out what your best answer is beforehand.
11. Review Your Analytics
While this doesn’t directly impact your website promotion, it can give you ideas for posts that are getting traffic, and the sites that send it. Knowing which of your efforts have been most effective is vital.
12. Do Some Keyword Research
While it’s a good idea to do keyword research when writing blog posts, it’s helpful to do it in general too. I find some good ideas just by really digging into different keywords I’ve considered.
13. Look For Ways to Interlink Your Content
Linking within your site to your own content gives visitors the excuse to keep looking around your site. Make it easy for them by linking relevant posts and pages to each other.
14. Link to Other Relevant Websites
Want to be a great resource? Link to other great resources. Not only are you giving your visitors more of what you’re looking for, other site owners will see you linking to them and possibly driving traffic to them, and may return the favor.
15. Find Places to Guest Post
Writing a quality guest post should take more than a few minutes, but doing a search for places to consider can be done quickly. Search for sites in your niche that allow others to write for them. Read through the qualifications, subscribe to the RSS feed of the site or otherwise make sure you can keep up on what’s getting posted. I keep a list of sites to consider.
16. Answer Questions on Q&A Sites
Sites such as Yahoo Answers and Quora can be excellent for promoting your site – just don’t overdo it. Be relevant, especially when you include links to your own stuff in your answers, don’t be afraid to link to things you don’t own if they’re the right resource, and remember that you don’t have to include a link every time. You don’t get the best attention on Q&A sites by answering a lot of questions – you get it by providing the best answers.
17. Post an Ad on Craigslist
This won’t work for every site, but advertising on Craigslist can be effective if you have a product or service to promote. Make sure you aren’t using affiliate links or otherwise going against the Craigslist TOS.
18. Prepare Flyers For Local Promotions
Do you know anywhere in your local area where you can post or distribute flyers? Get some ready. It can be as simple as some information about why someone should visit your site, with an easy to tear off URL to help people remember, or a stack of flyers so that people can take the entire sheet.
19. Make a Magnet For Your Car
A magnet with some information about your business attached to your car can help you promote your online business. Keep it quick and simple – you don’t want to distract other drivers too much.
20. Celebrate an Unusual Holiday
There are “days” and “months for just about anything. April, for example, is National Humor Month, International Guitar Month, Keep America Beautiful Month, Lawn and Garden Month, Mathematics Awareness Month, National Poetry Month, National Pecan Month, National Welding Month, Records and Information Management Month, Stress Awareness Month, Sexual Assault Awareness Month, and many more. Today is Draw a picture of a bird day and All is Ours Day. Yesterday was better, being No Housework Day. Just search for unusual holidays and see what’s coming up.
For that matter, you can make your own pretend holiday. It won’t be anything official to anyone else, but it could give you something fun to celebrate on your site each year. Make it fun enough, and people might start talking. But if you choose something like “My *$&#@$!#* Computer Crashed Day,” try not to repeat it next year.
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