Pinterest is a lot of fun to use on a personal level. It can also be extremely beneficial for your home business. Fortunately, Pinterest makes it pretty easy to set up a Pinterest Business account.
The advantages are simple: you get more information about Pinterest activity and your website. This is a big deal when you want to know what does well for you on Pinterest. There will often be some surprises.
You should always be aware of the Terms of Service for any account. You can find them for Pinterest at http://business.pinterest.com/tos/.
You may want to create a new account for your website rather than use your personal account. It depends on how focused you want your business account to be. You’re more optimized that way, but if you haven’t had an account focused on your business before, it can be hard starting over in terms of building a following.
Alternatively, make your non-business boards secret. This keeps the visible focus of your account on things related to your business, while allowing you to use Pinterest for your personal interests on the same account.
You can, of course, just not worry about focus. There can be reasons to have broader interests included in your account
How To Create A Pinterest Business Account
1. Log into your Pinterest account and find the Pinterest for Business section. It will give you the option to join as a business.
2. This will send you to modify your current account settings to get set up as a business. You can select the type of business you’re running and edit your information to look more professional.
3. Confirm your website. Pinterest will give you the information needed so that they can confirm you own the website listed in your profile. This will be in the form of an HTML file to upload or a meta tag to put in your header. Which is easier depends on how you run your website. If you use WordPress, the meta tag is probably the easiest, as it just needs to be added to your header file.
Once you’ve done this, go back to Pinterest and click “Confirm” by your website in your settings. It should be confirmed quickly, although sometimes it takes a little.
That’s all it takes.
Apply For Rich Pins
Take a little time to apply for rich pins for your website. Rich pins give a little more information on pins from your website. Depending on the kind of pin, this can be a big deal. Rich pins can include pricing information, ingredients for recipes and extra information on articles.
To get approved for rich pins, you have to add meta tags to your site, and apply for approval. The quickest way to do this if you have WordPress is to install and activate the Yoast SEO plugin.
Next, go to the Yoast Features tab and enable the Advanced Settings page. This will add the metadata to your pages.
Once this is done, you can go to the Rich Pins Validator on Pinterest. Paste in the URL of any post and click validate. If the page validates, you can apply. Approval usually takes a few days.
What’s The Point?
The point to having a Pinterest Business account is getting all the extra information about your business on Pinterest. Check out the analytics section, for starters.
Pinterest’s analytics will give you information about which of your pins are doing well, how many impressions your pins are getting, and more. Better yet, you can see which of your pins are doing particularly well.
My favorite part is seeing how pins from my domain are doing. The all-time most shared pins section is very educational, as is seeing which pins from my domain do best in search. This is vital information if you want to do better on Pinterest.
Don’t Forget To Make Pinning Easy On Your Website
Make sure you’ve made it as easy as possible for people to pin your content and to follow you on Pinterest.
You can add a script to add a Pin It link on your images. You can learn how at https://developers.pinterest.com/docs/widgets/save/?.
If you use WordPress, there are plugins that will add links for pinning (and other social media) to your website. I use the Shareaholic plugin. It’s easy to configure.
Add a link to your Pinterest account to your sidebar. This is one more way for people to connect to your site, and hopefully come back. You can download the official Pinterest badge for this, which you can link to the URL of your account.