Pinterest is huge right now, with both praise and controversy. Some blogs are getting huge traffic from Pinterest. Fortunately, it’s not that hard to get your blog ready for Pinterest. It comes down to one simple thing: have images.
The image on your blog post is what will show up on Pinterest. Make it a good one and it may be repinned all around, driving some good traffic. That said, there are a few catches. Like most things, it’s really not as simple as it first sounds.
The problem basically comes down to copyright. Users are supposed to make sure they have the right to share the photos they pin, but almost no one does. It’s a part of the TOS that is largely ignored and may cause legal issues. You don’t want this to become an issue for your own Pin Boards, as the legal issues can fall right in your lap. Even if the legal issues don’t impact you personally as such, you don’t want your posts that others have pinned to vanish due to copyright issues.
If you use stock photos on your site, you don’t own the copyright on them, and in time this may be an issue for people who use Pinterest. Those royalty-free photos you use don’t include a license to have them go onto sites you don’t own. You don’t want to pin them onto your own boards to market your site and you shouldn’t encourage pinning of that page either.
Fortunately, Pinterest does allow you to block pinning to their site, as they have recognized the problem. You do have to take action in the form of a meta tag, and there is a WordPress plugin which will handle that for you. It’s easy enough to do manually; all you have to do is add <meta name=”pinterest” content=”nopin” /> to your header, and your images are safe from Pinterest.
Blocking pinning is a very good idea if you don’t have the rights to spread the image around. It may not directly be your fault that someone has pinned the image from your site, but if you know there’s an issue, it’s not that hard to prevent it.
Is the Traffic Right For You?
Some people don’t like the traffic they get from Pinterest, which is why sites such as Flickr now allow users to block pinning. Many crafters on sites such as Etsy aren’t all that happy about having their images used by people who simply intend to make the projects on their own. You really have to think about what it is you’re going to get from Pinterest before you start chasing the traffic.
Others have seen great success. There’s a good article on BusinessGrow.com about the success some people have found on Pinterest. Sure, we can’t all have that kind of success, but it’s certainly fun to try.
AdAge has a very good article on planning for Pinterest. These are things you should be thinking about if you want to leverage Pinterest traffic for your online home business, such as using images to improve audience engagement.
It’s something you have to think about whenever you look at any traffic source. Traffic is great, but if you aren’t getting what you want from it, what’s the point? Traffic doesn’t bring sales unless it’s targeted.
As for me, I know I don’t get much Pinterest traffic much. I have no doubt that it’s in large part to a lack of images here. I don’t know how often I’ll put in the effort to add in pinnable images here, but on some of my other sites, they’ll be more of a priority.