Having a social media strategy is a huge help in building your social media presence. The better job you do thinking out your plans, the better you’re likely to do when you take action. If your social media isn’t doing much for your blog, you need to look at ways to improve your social media strategy.
Plan Your Social Media Strategy
A really solid social media strategy requires planning. This helps you know how often to post on each social media platform.
Different social media platforms do well with different numbers of posts per day. Many people say that you should post no more than 1-2 times a day on Instagram, for example, but some accounts do very well posting quite a bit more than that. Pinterest and Twitter, on the other hand, generally need quite a few more posts per day.
Do not treat each platform as though it’s the same. Not only do the best posting times vary quite a bit, so do the best image sizes, writing style, and the best post length.
LinkedIn, for example, is a very professional site, and your posts should reflect that. Facebook, on the other hand, can have a much more personal feel to it. Instagram requires an excellent visual presentation for a post to succeed, and what you write there will only get attention if the visuals are good enough.
Make Your Content Shareable
Whatever else you do, be sure your content is easily shared. If people share your content on their social media, they’re doing some of your social media marketing for you. You want that.
There are several plugins available to make this easier, both free and paid. I use Shareaholic, which has lots of really useful free options. The paid options can be useful as well, but you don’t have to use them to have a good experience.
Shareable content is also right for the social media platform you’re sharing it on. Pinterest, for example, does better with tall images. Instagram prefers squares. Other platforms prefer images that are wider than they are tall.
This means you may need to make several versions of your images to use on social media. Use the right tools to make images for your social media, and this won’t be terribly difficult.
Build Your Social Media Reputation
Your reputation on social media means a lot to your success. People need to know what to expect from your business.
For most, this means avoiding controversial subjects, unless that’s what your blog is about. Getting controversial for most blogs is a way to alienate potential readers.
Beyond that, you also need a reputation of providing great information in your niche, even if you didn’t create it yourself. Share posts by other blogs and websites in your niche that people will find useful.
Don’t just stick to your own posts. Sure, you work hard on your blog, but other sites have great things to offer your followers as well. Take advantage of that fact. It will make you look better too.
Choose Your Social Media Platforms Wisely
You do not need a presence on every social media platform out there. Trying to use every site out there is a very poor social media strategy. It spreads your efforts out too thin.
Start out with the social media platforms your target market uses most. This may take some research. Also take into consideration which platforms you will feel the most comfortable using, especially when you’re just getting started. You may not feel ready to do live video on Facebook when you first start out, for example, but later on, you might choose to try it.
Pay Attention To Analytics
Social media analytics can be extremely helpful to your social media strategy. They’ll help you learn what’s working and what isn’t.
Each platform gives you information in its own way. In most cases, you’re best off signing up for a business account. That will give you the best analytics that platform has to offer.
You can also see where your traffic is coming from by using Google Analytics. Sign up and add it to your blog if you haven’t already. A good social following is nice, after all, but it doesn’t mean anything without traffic and income.
You can add campaign tracking to your links easily. This makes it easier to know at a glance where your traffic is coming from. The Google Analytics URL Builder makes this a painless process. If you really want to know how your traffic is converting from different sources, you need to do this.
It’s not necessary to look at your analytics daily, but you should look at them at least once or twice a month. Keep track so that you can see how interactions, number of followers, likes, shares and so forth go over a long period.
Make Sure Your Content Is Mobile Friendly
You may know by now that mobile is huge. It’s a major source of traffic for most websites.
If your blog theme isn’t responsive, it’s time to change to one that is. I know enough CSS and HTML to do it myself, but most people are better off finding a theme that does this for them.
If you want a fast solution, there are WordPress plugins that will make a mobile version of your WordPress blog. I don’t consider it an ideal solution (the results can be on the ugly side in my opinion), but it’s better than not being responsive at all.
If you want a really nice job done, pay a developer to design a responsive template for your site. The money spent will be worth it if it increases traffic to your website.
Just as your blog needs to respond to the screen size it’s being viewed on, you need to respond to the people who visit your site or follow your social media.
If someone asks you a question, take some time and answer it. Some of my favorite blog posts have come from questions people have emailed me.
Making a blog post out of common questions makes being responsive to your followers easier. You can refer them to the answer you’ve already posted.
These answers can also be great social media posts. If someone is taking the time to ask you a question, odds are good that others have the same question.
You can also respond to other people’s social media posts. Ask questions. Give compliments. Add a little information of your own. Remember the social part of social media.
Try New Things
Don’t keep doing the same thing over and over again all of the time. Try new things. It’s the only way to learn what really works.
Change the style of your images occasionally to see if a new style does better. Different fonts, different font colors, and new kinds of images may result in very different responses. If it’s better than your old style, make a change. If not, go back to your old style.
Also, try posting at different times, test new hashtags, post more, post less, and so forth. There’s a lot of advice out there for the best posting times on different social media platforms, but that doesn’t mean those will be the best time for you. Test to be sure.
Use The Right Tools
You don’t want social media to take up your entire workday. For much of your social media use, scheduling tools such as Hootsuite are worth the cost. They’ll let you schedule out the basic posting side of things in large chunks, so that part of the job can be taken care of once a week or so.
Don’t schedule everything. You can’t automate direct interactions on social media. You have to see what’s going on to respond appropriately.
Hootsuite allows you to see responses to your posts on several different platforms, such as Twitter, Instagram, and Facebook. You can handle much of your posting and interaction through Hootsuite, which is faster than going to the various platforms.
For Pinterest, I strongly recommend Tailwind. It makes pinning so much easier. Every time I post, I set up the pins for it through Tailwind. It only takes a few minutes now that I have my boards separated into groups, yet I have pins scheduled out for weeks or months.
Remember That Social Media Shouldn’t Be Your Only Marketing Strategy
Social media is a wonderful marketing tool, and it can be an extremely effective strategy to use it. But you should do more than that. Try guest posting, blog syndication, commenting on other blogs, answering questions on HARO, and so forth.
A broad marketing strategy gives you more protection from problems than a narrow one. Make time to do different things so that you get results from many places. You’ll improve your chance of success if you do so.