If you want to succeed with social media marketing for your blog, you need to have a steady stream of content prepared for it. Social media is a great way to bring in traffic, but you have to work for it. It’s not an instant solution for driving traffic to your website. One of the most important steps is to generate lots of social media content ideas to promote your blog.
No matter what the type of content you’re sharing, do your best to include an image. It’s extra work to add them in, but if you get better results from your social media marketing, it’s time well spent.
Images don’t have to be fancy. Use a photo you took for your blog post when possible, and Creative Commons Zero images if you have to. There are lots of sites where you can get free images for your blog.
Different social media sites will do well with different image sizes. Take some time to learn what does well for each and figure out how to adapt your images quickly for each usage.
Your Most Recent Post
This one should be obvious… promote your most recent posts on social media.
Don’t just promote it once. Prepare some variations and plan your promotion schedule.
Your Old Posts
Are your old posts just sitting there on your blog, or are you promoting them too?
Go through your old posts regularly and set them up for promotion Update images as necessary, and confirm that the links aren’t broken.
Also, check the post for new links within your site you can add. An old post may be relevant to a newer post. A quick rewrite to update information and refresh the blog post can help you improve it.
Some of your posts will be evergreen, and you can promote them anytime. Others will be seasonal, and you should schedule them appropriately.
You may also have some posts that don’t ever need to be promoted again. They may relate to events which were current when you wrote them, for example, but are no longer relevant now. If there’s no way to make these posts relevant again, don’t bother promoting them.
Other People’s Content
Social media isn’t social if it’s all about you. Take the time to discover great content other people have created that your followers will enjoy.
Retweet people on Twitter.
Repin other people on Pinterest.
Share great content from others on Facebook.
You get the idea.
You can also comment on other people’s social media posts. Comments tend to make the posts do better, and can bring attention to your profile if your comment is interesting or informative. None of that “good post” garbage – say something that matters.
If you wrote a guest post for another site, make sure you promote it at least as well as you would any of the posts on your blog. You want it to be a good value for the blog that published it. It’s also more eyes on your content, which is a step toward visiting your site. Good all around.
Are you planning an event that your followers will be interested in? Promote the heck out of it on your social media. How often you post it will depend on the particular social media site – you don’t want to look spammy – but if you have something special coming up for your followers, give them plenty of opportunities to hear about it.
A good infographic can get a lot of attention on social media. It allows you to share more information from your post than you would otherwise. If you design it well, your infographic will be shared often and bring people to your website. Infographics are more likely to be shared than other types of content.
Your full infographic may not be immediately visible on your social media accounts when you share it. Most sites cut images to a certain size until visitors click on them. That’s fine, but make sure your image is appealing even when cut off.
Infographics are a great opportunity to have a little fun with your images. Use interesting graphics with text to catch people’s attention. Humor also helps.
Don’t let the thought of creating an infographic intimidate you. Once you know what information you want to present, there are plenty of tools to make the actual creation easy. Here are some options:
If you follow a lot of people on Twitter, you’ve probably seen people who share quotes regularly. That’s because they work there.
It’s not that quote tweets bring visitors to your website – they often don’t include a link to a site. It’s that they have a better chance than many tweets of being retweeted, which brings attention to your account.
You can share quotes on other sites as well. For visual sites such as Pinterest and Instagram, create an attractive image to go with the quote.
Keep the quotes you use relevant to your niche. A quote that inspires people or that makes them laugh will often do well.
People love to celebrate holidays, and I don’t just mean Christmas and New Year’s.
Keep a calendar that helps you to track whichever religious holidays you want to post about on your social media. It doesn’t take much to acknowledge a holiday, even if it’s one you don’t celebrate.
You can also have fun with some of the assorted holidays people have come up with to celebrate just about anything, from chocolate to hats to happiness. These days may not be “real” holidays as such, but they’re a great excuse to have a little fun with your social media posts, especially if the day is relevant to your niche.
There are also hashtag holidays you can have fun with. These are days that people post about using a particular hashtag to make the post easier to find. If you pick a popular hashtag holiday, your post may get more attention as people check out that hashtag. There’s a good list of hashtag holidays here.
You don’t always have to get an affiliate commission to make a product recommendation. In fact, you will gain trust from your followers if you don’t always stand to gain financially from the things you recommend.
What have you used recently that really worked out well for you? A quick blurb is all it takes, although a picture isn’t a bad idea as well.
Is something controversial going on that your followers might be interested in? Post on social media about it. State your opinion.
There is some risk to this, of course, as some people are bound to disagree with you if the subject is indeed controversial. But it may also get attention.
Who do you follow on social media? Why?
People are always looking for great people to follow on social media. When you find someone really worth following in your niche, recommend them to your followers. Not only will your followers appreciate this, so will the person you recommend. This can be great for building online relationships.
Making videos for social media is challenging for most people. It’s hard to get comfortable making them, even if you don’t show your face on camera.
Depending on your comfort level, there are a lot of ways to make videos. If you’re comfortable with going live, for example, Facebook Live or Instagram Stories may be good choices.
You can post other kinds of video on YouTube or other sites. Pinterest allows business users to upload videos now as well, although you can simply pin the video from YouTube if you prefer.
Twitter chats are a way to interact with your followers by setting up a hashtag for your chat and telling everyone when to use it.
Plan ahead by having a variety of questions you can post to the chat, and give people time to answer. Retweet or respond to as many answers as possible.
Some people even set up prizes for their Twitter chats to drive more interest in the chat. You can have participants sign up in advance in order to be eligible for the prize.
Ask For Advice
You may want to be the expert in many ways on your blog, but we all need advice at times. When you have a question, post it on social media and encourage people to share their solutions.
Behind The Scenes Of Your Blog
Do you ever share what really goes into making your blog work, the challenges and triumphs you have as you work?
You may want to. It’s a great way to make your social media account more personal.
I don’t suggest posting constant complaints about problems you’ve run into. You can be too negative when you let people go behind the scenes. And while allowing people to see that you struggle with things too is a good idea, there’s a right way and a wrong way to do that.
Behind the scenes posts can be fun. A blooper reel of a video you were making might be fun to upload, for example.
You can also share what your workspace looks like and how you set it up, or talk about how you create the great images and posts your fans have come to enjoy.
Giveaways And Contests
People love free stuff. It’s just that simple.
You don’t have to come up with a huge prize to get responses to a giveaway. Obviously, the bigger the prize, the more people will want it, but even a $20 gift card can get some good attention on social media.
You may be able to work with a sponsor for giveaways and contests as well, or with blogging groups. This way you don’t have to spend so much money on it, and you’re not the only one promoting the giveaway at first.
Most giveaways require that visitors sign up for a newsletter, share the post on social media, or taking a photo and posting it on social media with a relevant hashtag. Exactly what you should require entrants to do will depend on what you think will work best for your giveaway. You want it to be easy and fun to enter.
Take some time to review laws in your area regarding giveaways and contests. You don’t want to get into legal trouble.
Did you just take a photo you love? Share it on your social media even if it’s not directly related to your business. That sunset photo, picture of your cat doing something cute or whatever else comes out well can do well on social media. There’s also the classic photo of your dinner when it just looks that delicious.
Memes can also be fun to share. You can even create your own if you like. But even something created by other people may get shares and likes. If your social media accounts make people smile, they’ll probably keep following you.
Be careful when sharing photos that aren’t yours, however. You don’t want to run afoul of copyright laws. Some uses may be considered fair use, while other uses break copyright laws.
What was it like when you first started your blog? How have you changed? How has your blog changed?
it can be interesting for followers to see how a site has changed. It’s also an opportunity to open up about challenges you’ve overcome while growing your online business.
Quick Tips And Challenges
Do you have a bit of advice to share that isn’t enough for a blog post but is still interesting? Share it on your social media.
This could be something as simple as challenging your followers to do something on a particular day or a bit of advice on handling a life obstacle. Keep it simple and encourage your followers to respond to the tip or challenge.
Polls And Quizzes
Have you ever noticed how often polls and quizzes get shared on social media? When they’re done just right, it’s pretty amazing how many people will respond to them, even when the results have no real meaning. I mean, does it really matter which Disney Princess you are?
User Generated Content
This idea won’t work for every blogger, but if your followers share pictures or reviews about your products or blog, share them on your own social media.
First of all, this shows that people like what you’re doing. It’s proof that you’re doing something right.
But it also makes the person who shared with you feel good. You’re paying attention to them. You noticed what they said about your site or product. That will make them an even bigger fan.
Have you come across an interesting statistic for your niche? Share it!
People like interesting statistics. They often share or like them on social media.
Now That You Have Your Social Media Content Ideas…
Getting social media content ideas is only the beginning. You also need to know how to use it.
Content that works well on Twitter, for example, may flop on Pinterest or Instagram. People use Facebook and LinkedIn in entirely different ways. Your social media content ideas must be adapted to each platform you use them on – you can’t do the same thing on all of your accounts.
Besides, you’ll annoy your audience if all your social media is identical. They expect different things on different platforms, even if they follow you multiple ways.
Creating a spreadsheet for your posts may help. I prefer to set mine up for each social media platform. Then I list the blog post title and the promotion dates.
For content that is seasonal, such as for holidays, back to school and so forth, set up spreadsheets that will help you remember to promote them in advance of each event.
Use Social Media Scheduling Tools
You don’t want your social media marketing to eat up your entire workday. While it can be difficult to commit to paying the cost of some social media scheduling tools, they’re often well worth the cost when it comes to time saved. This way you can spend more of your time coming up with social media content ideas, rather than on scheduling them out.
Hootsuite can be used to schedule content to run on Facebook, Instagram, YouTube, Twitter, Pinterest, and LinkedIn. There are also apps you can add in to extend Hootsuite even further.
I mostly use Hootsuite for Twitter, Facebook, and LinkedIn. I tried scheduling my pins with it, but I found that integration difficult to use.
Tailwind for Pinterest, on the other hand, works great for me. It is so easy to schedule pins out with Tailwind. It’s well worth the subscription. I save a ton of time using it.
Most tools are cheaper if you pay at least a year at a time. This may feel risky, but there’s also usually a free trial, so you’ll know what you’re getting into before you commit a lot of money.
There are still things I do on each social media site itself – not all of my social media interactions are done using tools. I post on a lot of group boards on Pinterest, for example, and most require that you share other content from that board. Can’t schedule that on Tailwind – I have to go to the site and do it myself.
Scheduling tools not only make it faster to schedule your social media content – they help keep you from spending an excessive amount of time on these sites. If you had to go to each social media site every time you wanted to share a post, you’d probably get sucked in too often. Social media becomes a time waster all too easily. Keeping it at a distance except at those times you’re deliberately being social is a huge help.
If you haven’t tried a social media scheduling tool, I suggest you try one now. Take a free trial and find out how much faster you can schedule out your social media. Your life may become much easier.