Last Updated January 10th, 2018

Is Your Online Business Suffering From Too Much Information Or Too Little Action?

Is Your Online Business Suffering From Too Much Information Or Too Little Action?

How often do you get frustrated with how your online business is growing? Are you spending a lot of time learning how to run your business well? While you may feel as though your online business is suffering from too much information, you might be wrong. It’s probably suffering from too little action.

Learning how to run a successful business online is a good thing. There is a learning curve, and buying online courses to help can speed things up. But there can be too much of a good thing.

That point comes when you spend so much time learning what to do that you never do it! What is the point of learning something for your business if you don’t use it? Many online business owners waste a lot of time and money this way.

How Much Information Is Too Much Information?

You know you’re dealing with too much information when you can’t process it all or make use of it. When it eats up your work day and you don’t have anything to show for it. When you can’t decide which thing you’ve learned to try first… or ever.

Those are the times that you need to take a break from learning. It’s time to focus on the action side of things.

Take something you’ve learned and use it to take action. Apply your knowledge to your online business. See if it works. Make adjustments for your business model. Keep trying.

Here’s a simple example.

You’re starting a blog and you want a great WordPress theme. You spend hours, maybe even days looking through themes for just the right one.

This is time that could be better spent elsewhere. Any theme will allow you to start your WordPress blog. The search engines are more interested in the content of your blog than how it looks.

You’re far better off picking a theme quickly, and spending more time crafting your first posts. You can always change how your blog looks later. Getting your posts up now means they start getting indexed sooner, you start getting traffic sooner and you start earning an income sooner.

Find a better theme when you don’t have more important things to do.

How Can You Avoid Having Too Much Information?

Avoiding an excess of information is simple. Don’t go looking for more information on how to run your business.

If you see an information product that sounds promising, bookmark it. Don’t buy it until you’re ready to use it.

Spend less time on business forums and social media. While you can get some excellent information for free from these sources, much of the time spent there is wasted. Limit your time on business forums and social media to times when you have already finished your productive work for the day.

If you have no idea what kind of business you want to run and keep looking for more information to help you get started, stop. It’s probably not helping matters.

Take some time and figure out what kind of online business you want to run. Once you know that, you’re more likely to make good choices in the information you seek out to help you run it. All that other information will just slow you down. Stop taking courses and start working.

Spend More Time On Action Than On Information

Taking action is far more likely to help your business than spending a lot of time on learning. You should spend 80-90% of your work day taking action. Write blog posts. Promote your website. Email your list. Create a product. Do things that will help your business grow.

The rest of the time you can use to learn things. Evaluating your results. Spend a little time in your favorite business groups. Keep up on your industry. Look for that tool that will help your business grow.

Do not scatter your efforts throughout the day. Focus on one thing until it’s done. Multitasking doesn’t work for the vast majority of people. The more you scatter your efforts, the harder it is to tell what’s working.

Action is your first priority, always. Information is merely a way to take better action.

When Should You Buy An Information Product Or Course

There are times when you should buy an information product or take a course to improve your business, even if going through the product will take more time than you usually allow for learning in your work day.

That time is when you deliberately decide it’s in the best interest of your business to do so.

Not when it’s another product in a long line of them with no action taken. Not when you’ve just seen the sales letter and feel as though you need to buy the product now. No.

Only buy something when you know that you’re going to put it to use right away. That’s the right time.

Special pricing doesn’t matter. Who cares if you saved 90% off the regular price of something you never use?

Most people will spend far less on information products if they stick to buying things they’re ready to use, even if they end up paying full price because they missed the discount. That’s because they didn’t buy 20 other products at great discounts that they never got around to using.

This is not an easy thing. Successful marketers are very good at creating urgency. When you find something you think you could use, throw the link in your bookmarks. If it’s really going to be useful, you’ll find it there at a later date when you’re ready for it. If it wasn’t going to be useful, it will sit there in your bookmarks and not cost you anything.

What If My Online Business Isn’t Growing?

A lack of growth in your online business can be frustrating. You want things to get better, and get better fast. You need to do something!

That’s right, you need to do something. And most times it doesn’t mean you need to buy an information product.

Take a look at how you’re spending your work day. A real look. Be honest with yourself.

Are you working hard enough on things that will grow your online business that you already know? What about creating enough content? Are you promoting it through email and social media? Are you taking all the steps you already know how to do? Every day?

Most times, your online business isn’t growing because you aren’t taking action. You don’t need to know more, you need to do more.

Other times, yes, you need to know more. There’s something you haven’t figured out, and it’s important. It’s time to look for that information.

That’s when you spend the time and money to find a solution. You know there’s a gap in your knowledge and more or less what you need to learn. You can buy something specific to your problem.

Once you’ve made this commitment, be ready to make use of what you learn. Knowledge is nothing without action.

Evaluate Your Results

As important as taking action is, you need to spend sometime determining how effective it has been. What worked? What didn’t? Could you have done better?

Evaluating your results helps you learn where your weak points are. If you never look at your results, you don’t know if something worked.

Test things. If you run ads, test more than one version. Post on social media at different times and see what the results are. Post more or less often. Write different styles of posts. Try video or podcasting.

There are so many actions you can take to improve your online business. They are what will improve your business. Reading up on new information only helps you if you use it and evaluate your results. Otherwise, it’s just a waste of time.

Disclosure: Some of the links in this post may be 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

Last Updated September 21st, 2011

Are Your Home Business Goals Actions or Results?

I believe that goals are important to the long term success of any home business. How can you get somewhere if you don’t know where you’re going. And so it’s common to say your goal is to make a certain amount of money a month or get so many leads.

Those are nice goals, but how are you going to reach them? It’s important to have actionable goals as well as goals relating to the results of those actions.

What Are Actionable Goals?

An actionable goal is one that requires action, such as writing a certain number of articles a day/week, submitting a guest post to certain sites, blog commenting, contacting leads and so forth. They’re the actions you take to reach the results you’re after.

Earning $5000 a month is not an actionable goal. It’s a lovely goal, but your earnings are a result of actions you took earlier.

Why Actionable Goals?

If there’s one thing true of all businesses, it’s that there’s a certain degree of uncertainty. You don’t know exactly how much you’re going to earn each month or if your business will be successful when you first start it. All the goals you have relating to your success mean little without action.

Your actionable goals are things you can control. You can control how productive you are. You can control whether or not you hire help and what you expect of them.

You can’t perfectly control the results of your actions. You can write articles you hope will go viral, and they’ll sit there no matter how you try the initial promotion. You can have a goal of contacting a dozen leads a day, but you won’t know for certain how many will take you up on your offers.

So long as you’re taking action, however, you’re improving your chances of success.

Pay Attention to the Results of Your Actions

If you don’t pay attention to the results your actions get you, you don’t know what’s helping your home business succeed. If your blog posts aren’t getting any attention, why isn’t that happening? If leads are saying no to your every offer, how can you improve how you get the leads or how you present to them?

Blind action, with no attention to the success of that action, isn’t going to help you a whole lot. It relies too much on hope and not enough on information.

Keep some track of the benefits you get from the actions you take to grow your home business. This isn’t always easy to do. Link building, for example, does not always provide results you can clearly define. You can track when you got a particular link and perhaps whether or not it brings in traffic. Figuring how much benefit it’s bringing in your search engine optimization efforts is more difficult, although you can check to see if the page with your link has been indexed recently enough to include your link.

Traffic to particular blog posts is more easily tracked. You can use a good analytics program to see if that page is getting visitors. If you use tracking codes for any sales links on your pages, you may be able to tell which pages are generating sales for you. This helps you to figure out which pages are bringing in the most profitable traffic, information you may be able to use elsewhere.

It takes time to figure out which actions are most worth your time. Setting goals and working hard to meet them can help you to stay more focused on goals you can achieve and help you to grow your home business.

Disclosure: Some of the links in this post may be 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

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Disclosure: Home with the Kids is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com. I also review or mention products for which I may receive compensation from other sources. All opinions are my own.