{"id":1656,"date":"2009-10-05T12:01:03","date_gmt":"2009-10-05T17:01:03","guid":{"rendered":"http:\/\/www.homewiththekids.com\/blog\/?p=1656"},"modified":"2009-10-05T11:05:28","modified_gmt":"2009-10-05T16:05:28","slug":"ftc-says-bloggers-must-disclose-payments","status":"publish","type":"post","link":"https:\/\/www.homewiththekids.com\/blog\/ftc-says-bloggers-must-disclose-payments\/","title":{"rendered":"FTC Says Bloggers Must Disclose Payments"},"content":{"rendered":"<p>Oh, I&#8217;m not at all surprised about this one. It&#8217;s been coming for a while.<\/p>\n<p>But now it&#8217;s official. The <a href=\"http:\/\/www.itbusinessedge.com\/cm\/blogs\/all\/blogs-subject-to-ftc-scrutiny-under-new-advertising-guidelines\/?cs=36375\">FTC expects bloggers to disclose payments and freebies<\/a> given in exchange for product reviews.<\/p>\n<p><a href=\"http:\/\/www.ftc.gov\/opa\/2009\/10\/endortest.shtm\">Reading through things<\/a>, I would expect that it could be applied to affiliates as well. After all, that&#8217;s one of the major sources of false reviews.<\/p>\n<p>What I think they will need to make more clear is how disclosure is done. I have a standard disclosure on this site that I may accept payment of various sorts. Is that enough or do I need to specify exactly when a particular product review is paid?<\/p>\n<p>Of course, what it basically comes down to is be honest in your reviews.<\/p>\n<p>But this also means that if you are selling products you need to be aware of the rules. If you pay for a review or have affiliates, you could be held responsible for false statements made about your products. That&#8217;s not an easy thing to control, but still something you&#8217;ll have to watch out for.<\/p>\n<p>No doubt there&#8217;s going to be a lot of talk about this over the next few days.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oh, I&#8217;m not at all surprised about this one. It&#8217;s been coming for a while. But now it&#8217;s official. The FTC expects bloggers to disclose payments and freebies given in exchange for product reviews. Reading through things, I would expect that it could be applied to affiliates as well.&#46;&#46;&#46;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,8],"tags":[124,187],"class_list":["post-1656","post","type-post","status-publish","format-standard","hentry","category-blogging","category-home-business","tag-disclosure","tag-ftc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FTC Says Bloggers Must Disclose Payments - Home with the Kids Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.homewiththekids.com\/blog\/ftc-says-bloggers-must-disclose-payments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FTC Says Bloggers Must Disclose Payments - Home with the Kids Blog\" \/>\n<meta property=\"og:description\" content=\"Oh, I&#8217;m not at all surprised about this one. 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