Creating content for your online business is challenging. It’s hard to come up with new ideas day after day. You get clobbered by the content blues and struggle to come up with new ideas. Why can’t you come up with any new ideas?
Have you thought about repurposing content you’ve already created?
I don’t mean rewriting the same article over and over again. It’s already hard enough to avoid that trap when you’ve been working on a topic for a while. New blog post ideas are hard to come by. You can easily forget some of what you’ve written in the past and write something new that is very similar.
But writing content isn’t the only game in town. You can repurpose content you’ve already created for use in marketing your site.
Why Repurpose Content?
Repurposing your content can do great things for your blog. It’s also easier than coming up with something new every time you start to work.
Repurpose your content by creating different versions of it to use in different places. You don’t want to put exactly the same content all over the internet, of course. Each version should be targeted to the audience of the site your content is placed on.
This has a lot of benefits.
- SEO benefits – You can build links from other sites with repurposed content.
- Authority benefits – The more people see your name and content on other websites, the more likely they are to view you as an authority.
- New audiences – Getting your work out there in new places means new people will see your content. They probably wouldn’t have found you otherwise.
What Content Should You Repurpose?
Be picky about the content you repurpose. Not everything you put on your blog will be suitable.
What you’re looking for is content that performed well already. The posts that got a lot of traffic, comments, and/or social media response. Look for anything that shows you did a particularly good job on that piece of content.
If it’s seasonal, the big question you need to ask yourself is if you can repurpose it in time for that season. It takes time to repurpose content. That great piece you did for Christmas that everyone loved isn’t going to perform well at other times of the year. You may be better off putting a note in your calendar to see about reviving it before next Christmas.
Check your Google Analytics to see which posts got the most traffic in the past month. Odds are that you can repurpose some of those posts into something new.
If you have Tailwind, you can also check the analytics there to see what performed best for you on Pinterest. While this is also a function of the quality of your graphics, a pin that performs well is usually connected to good content.
When you repurpose your old content, don’t leave it exactly as it was. Consider the target audience you’re now aiming at. Try to add a little something new. Some of your audience may interact with your content in more than one way – you don’t want to bore them with repetition.
How To Repurpose Blog Content
There are quite a few ways you can repurpose your blog content. Some are easier than others.
Create New Blog Posts
While you don’t want to write the same blog post over and over, you can take some of the information from an old blog post, and come at it in a different way with a new blog post.
For example, a “how to” post can inspire a “how not to” post. This could be approached seriously or with humor.
You can also find a common theme within your best posts, and use that to create a list post that links them together. This could become a great resource all on
Another thing to look for in your post is points that you can cover in more detail. Check the comments for things people wanted more information on.
If you find that something has gone out of date in a blog post, you may be wiser to update that blog post rather than create a new post on that same subject, so long as the changes aren’t extreme. If they’re too significant, a post emphasizing how things have changed is a better choice.
Record A Podcast Episode
Some people love to learn by listening. It’s how they learn the best. You’ll need a microphone for your computer and some software such as Audacity to create it. There are many sites you can use to distribute your podcast. You can even share it on iTunes.
The tricky part is coming up with information that’s long enough to be interesting. Just reading off an article would make for a very short podcast episode. While it’s possible that you could get away with super short podcast episode, you’ll probably do better if they’re longer.
It takes practice to do a good podcast. You have to speak clearly and sound interesting. No one will listen if you’re droning on and on, or speaking so fast they can’t understand you.
Record A Video
Sites such as YouTube are incredibly popular. They get millions of visitors looking for videos on all kinds of subjects. This is great since some people are very visual learners.
If you have Windows, you can easily install a movie making app. There are a number of them in the Microsoft Store, from free to paid. Macs also have tools to help you make videos.
You will need either a good webcam or a small digital camcorder if you want to be in your videos. There are a number of great options out there. Make sure the camera takes good quality high definition video and captures sound well.
You can also use your smartphone if the camera is good enough. Most are, these days.
You can, in essence, read your articles to make your videos if you like. I suggest having visual aids when possible. If you’d rather not be a talking head in the video, you can make them be a sort of slide presentation, or do a product demonstration without showing your face. You have plenty of options.
Create An Infographic
When you’re feeling a little more creative on the design side of things, you can beat the content blues by creating an infographic out of a blog post.
Infographics won’t work for every kind of blog post. Some things just aren’t suited to that. But if you can think of a way to share information in a visual form, it’s time to make an infographic out of it.
You don’t have to be a great graphic designer to do this. You can use tools such as Vengage, Piktochart or Canva to create infographics. There are both free and paid tools available. Paid tools are generally more advanced, but you can make great infographics for free with some work.
Infographics can be included as a part of your original post, of course.
A great infographic is easy to read and allows your audience to grasp the information quickly. It’s not the place for long paragraphs of information. Neil Patel has some great tips on creating infographics.
Make A Slideshow
There are several sites that allow you to post your content in the form of a slideshow. Slideshare is run by Linked
Google Drive has easy to use slideshow maker, and you can upload your creation directly to Slideshare. They have a variety of preformatted slides to choose from, or you can style it yourself. You can even upload your own background images.
The information you put into your infographic is perfect for a slideshow. Work on these at the same time, and you can get them both done with less effort.
Share On Medium
Medium.com can be a good place to share some of your content. They even let you import blog posts. From there, you can edit it as desired or leave it in its original form. This tool leaves a link to your original post at the bottom.
You can learn more about the advantages of publishing on Medium on Wordstream.
Use Excerpts In Your Social Media
Pick some of the most interesting parts of your post and use them as social media posts, including
For Twitter, the excerpt will be relatively short. Facebook gives you quite a bit more room.
For some niches, LinkedIn can be a great place to share a part of your post. People don’t spend as much time on LinkedIn as they do on other social sites, so you need to consider if it’s the right site for you.
Don’t limit your social posts by only linking to your content. Use them to drive discussion. That can bring in more people than would have seen your post otherwise.
Make New Images For Pinterest
If you do a lot of marketing on Pinterest, try creating new images for posts that have done well there in the past. Pinterest loves new content.
Don’t just use your blog post title for your images. Use a call to action or pull an interesting bit from your post to inspire the text you put on your pinnable images. On the whole, these will be far more interesting than simple blog post titles.
I like to create a wide range of pinnable images for my content. While many people feel that light/white or minimalist images do best, I like to work with a variety of style. I like color.
Testing a variety of styles will help you learn what works best for your audience. You can’t assume that what others say works best will be best for you.
Answer Questions On Quora
Quora is a question and answer site, and many marketers find that they can do really well on it.
Seek out questions related to posts you’ve written, and use some of that information to answer the question, including a link back to the original post. Don’t skimp on the information you put directly on Quora – your answer won’t rank well if it’s not helpful right away.
If you aren’t sure how much information to include in your answers, take some time to read what others have done. You’ll see that the most popular answers are highly informative. That’s what you should aim for.
Make An Online Course Or Ebook
Use some of your most informative posts to create an online course in your niche. Add extra information to bring it to the next level. Your course should offer something more than people can get for free on your blog.
Write A Guest Post
Guest posting can be a highly effective way to drive traffic to your website. And while most sites that accept guest posts want original content, you can use an existing post to get you started.
Make sure your guest posts are different from your other posts. While you can use some of the same facts, you don’t want to repeat all of the same points. Come up with something new for each guest post.
You can do a live stream based on your content. Live streaming is very popular, and you can leverage some of the followings you already have.
Facebook Live, for example, is extremely popular. If you already have people following your blog on Facebook, they may be interested in seeing you go live. Just announce the time that you’ll do it so that people can plan to be there.
Use your post as the basis for what you’re going to say, but don’t just read it off. Most blog posts don’t sound exactly like what you’d say out loud.
Be ready to answer questions in the comments when you’re live too. The people watching you can come up with some interesting thoughts. They might even inspire future content.
Here are just a few of the sites you can go live on:
Isn’t This All Really Time Consuming?
Of course it is!
No matter how often people talk about online business and blogging being super easy, the simple truth is that most people really have to work at it.
But that’s the great thing about repurposing your content – much of the hard work has already been done. All you have to do is freshen it up and put it in the right format for a new audience.