I’m going to work up a series here over the next couple of weeks on how to start a few different businesses. Home businesses are generally cheap to get started, but figuring out where to go at first can be a bit challenging.
Free? Really?
There’s a lot you can do to get things going online without spending a single penny, not even for hosting or domain names. There are a lot of disadvantages too.
There are many disadvantages to running a free online business.
The big thing to remember about starting for free is that you will lack a lot of control over what happens to your website. Make a wrong move and you can lose all the content you’ve built up on a free website. The rules can suddenly change on free sites and your hard work all vanishes.
I consider free to be a stepping stone. Don’t rely on it forever. When you have the money, start looking at ways to spend money that will help you grow your online business faster and with more control over what happens.
Start a Free Website
Having your own website is a huge help. It’s a place where you can direct companies to look when they’re considering whether or not to accept you as an affiliate. Depending on where you start your free website, you may or may not be allowed to market on your site, as well as the kinds of topics you can write about on your site. Pay attention to the Terms of Service and Content Policies when you sign up.
Google’s Blogger, for example, has long been a popular free blogging option. If you start a blog there on gambling, they’re likely to delete your blog. The same goes for other topics where there may be legal issues or there is a strong tendency for the blog to be spam.
That doesn’t mean you can’t start a blog there and run a successful business linking to affiliate products through it. It just means that you need to be careful. Your blog should be useful to visitors on its own, not just product promotion. Read their Content Policy before you get started.
Squidoo is also fairly restrictive. They’ve noticed a lot of problems with people promote products to excess, or promote products that are scams. Adult topics and the like are also not permitted.
But if you do Squidoo right, you can create a number of lenses on the topics that interest you, sprinkle affiliate links appropriately and you’ll be fine. Just don’t overdo the number of links to any one domain. They have rules about that too.
Here are a few places where you can start a free website. Check their policies to be certain that you can do what you are planning on these sites. I can’t vouch for any of their policies, which can of course change at any time. You may not be allowed to post affiliate links on all free websites.
Blogger
Squidoo
HubPages
Weebly
You do not need to limit yourself to just one of these in the long run. I would suggest starting with just one to get your feet wet, but as you get more comfortable you should be expanding your efforts.
Start Writing
Running an online business takes a lot of writing. You cannot just throw up an affiliate banner and expect people to click on it. People and search engines need a reason to visit your site. From there you can worry about getting people to click links that might just result in you earning some money.
You should try to post on your website at least a few times a week.
You should try to post on your website at least a few times a week. Daily is good if you can produce interesting content relevant to your niche that often. Don’t post every piece of nonsense that comes into your head. Try to develop your ideas so that people will find your site to be an interesting and relevant resource.
You need to get a good amount of content posted on your site before you even think about monetizing it or doing any serious promotion. Many sites vanish after a month or two, or even less, because their owners lost interest. No one is going to be very impressed by a site that shows no sign of life.
There can be exceptions, especially if you aren’t doing a blog style site. Some people can draw visitors to click on their affiliate links with a very small website. It can be harder however, to get free traffic from search engines and other sources if your site is very small. There aren’t that many pages to bring people in.
Write Articles to Promote Your Website
Article marketing is one of the great ways to bring links to your website without spending money. You can handle all the submissions by hand in the early days, but remember for later that article submission software can really speed things up for you.
There aren’t many great ways to speed up article writing, especially if you are doing article marketing. While some article sites will post just about anything, many others are a touch picky about what they accept. You also can’t expect great results and an article that spreads far and wide if you don’t make it interesting.
Guest Post
In addition to article marketing, take the time to write some really great articles to use as guest posts on other websites. Find some of the bigger blogs relevant to your niche and submit unique articles to any that accept guest posts. You may always contact the blog owner and ask if they would consider a blog post from you if they don’t have the possibility clearly listed.
Guest posts need to be of excellent quality. The blog owner is going to read it, and they don’t want to post something that you haven’t put any effort into or really doesn’t share anything of interest to his or her readers.
Social Bookmarking
Using social bookmarking websites can really bring in backlinks, but you have to be careful. If you look as though you’re just posting links to your own website, many services will ban you.
A simple solution to this is to post links to many other interesting pages and only occasionally one of your own. This gets time consuming, especially if you do a lot of social bookmarking. Plus there’s the chance that you will get interested and start reading what others have linked to.
Most work best if you start making friends on them. Find people with similar interests and promote their links too. Some will reciprocate, some won’t, but it makes for a more genuine profile.
Taking so much time may sound like a drag, but if you go the quick route and only promote your own links, your effort is likely to be completely wasted when your account gets deleted. The big social sites in particular dislike spam.
There are ways to speed this up for free, as well as paid methods. Today being about free, I’ll tell you that Social Marker can help you speed things up pretty nicely when you want to submit to the services they support. You’ll have to go through each site, but Social Marker does its best to fill in the forms with the information you provide so that you may only need to hit submit on each site. It doesn’t do that perfectly, however.
Blog Commenting
Most bloggers love getting comments on their blogs. Not all of them, but the ones who don’t want it are often smart enough to turn off commenting.
What they hate is people who post spam comments.
Spam comments take many forms. If you fill the “Name” field out with keyword heavy text, even a good comment is likely to be seen as spam. Many sites will let you get away with your name and website name, but others really just want names in that field.
Make your blog comments interesting and relevant to the post.
If the website you put in the URL field is spammy, your comment may also be poorly viewed. Many bloggers do check.
If all you post as a comment is “Great post” or other generic dreck, your comment will almost certainly be viewed as spam.
Take a little time with your blog commenting. Find relevant blogs and say something interesting about the posts you comment on. Do not flood a particular blog with comments all at the same time. Comment on maybe one or two posts on any given day for most blogs, especially if they post less often than that. If the blog has a lot of daily posts, you may be able to comment more.
Come back regularly to comment on the best blogs you find. This can help you to build a relationship with the blogger. They may start commenting on your blog.
Regular commenting can also draw the attention of other readers of the blog. Do a good job and you may be seen as an expert too.
But don’t expect a ton of traffic from blog commenting. That almost never happens. But the backlinks it generates can be nice, and sometimes you do get that extra little bit of traffic.
Monetize
Be careful as you monetize your free websites. There are often rules about what you can and cannot do.
AdSense is the easiest to put on when it’s allowed. Apply, and if your site looks good enough you can get approved easily. Going through Blogger to get approved for AdSense may be the easiest way.
Clickbank is the next easiest way. Find ebooks that are relevant to your niche and start promoting them. You don’t have to be too obvious, just mention the ones that are good, or do a full blown review. You can also put ads in your sidebar or at the top or bottom of posts if you have that kind of control over your template.
Consider Paid Options as You Earn
As you start to earn money with your free efforts, make sure you think about when to start your own website with your own domain name, all paid for. Free is nice, but paid means you have a better chance of controlling what happens with your business.
Also consider spending a bit on tips to really help you grow your business. You may want to consider picking up Squidoo Queen 2.1, which is quite affordable, $27 as of this writing (prices can change). You’ll learn a lot of free marketing tactics, which combine well with having your own site later on. From the title, obviously Squidoo lenses are a big part of it, and they can be quite useful in my own experience. You can make money there if you work at it.