One of the best things you can do for your home business in most cases is have your own website. Someplace where you can be you, a place to stand out. That’s not something you can do much of if you just use the basic website most network companies offer their consultants. If you want to do better, you need to put your own personal stamp on your own website. Will your network marketing company allow you to do that?
That depends, and it’s something worth checking on. Some companies absolutely do not want consultants to run their own, separate website about their products. Too many liability issues. Others are fine with it, just pay attention to the rules.
What I mean by your own website, of course, is your very own domain name and control of all content you put on it, not the basic yourname.thecompanysname.com that so many opportunities give you. The control you have over such sites is minimal, and you aren’t going to have much luck getting search engine traffic to such a website. It’s too much like every other free page the company has given every other consultant.
What Do You Put On Your Own Website?
If you can have your own website, don’t just imitate the pages of the free company sites you can have. The whole point of having your own website is to stand out – not just by the domain name, but by the content.
Start by reviewing company rules for individually owned websites. You don’t want to get kicked out of your business.
You should be able to talk about yourself at the very least. Give people reasons to like you as a consultant.
Hopefully you can also discuss the products. Share how you really use products. Be careful, however, in the claims that you make. Keep them real, things that can be proven. Don’t claim to cure things your product hasn’t been proven to cure.
Be careful with your disclaimers – do some research and figure out what you need to say. It may take a lawyer to get it just right, depending on the kinds of claims you’re making or information you’re sharing. At the very least, make your association with the company very clear, and that you make money on sales. Don’t hide it in the footer or in small print – these things need to be clearly visible.
Check company rules on social media use as well. You may or may not be able to start a Facebook page for your business, for example, but you may be able to promote your business by posting a link to your site on your timeline or profile.
When you’re getting social about your business, remember to keep it interesting. Think about why people have friended or followed you. If it wasn’t specifically about your business, don’t post just about your business. Be the person you usually are, just with a business.