How Can You Promote Your Network Marketing Opportunity?
You’ve found that perfect network marketing opportunity. You love the products, you love the plan, you love the people above you. Everything’s looking great.
Now you just need to get people buying products from you and signing up under you. So much to do.
Fortunately, many opportunities allow you to promote your business online. Not all of them do, and most have rules about what you may and may not do, so be careful and follow the rules so that you don’t lose your business.
Start a Blog
Well, it doesn’t really have to be a blog, but some sort of website under your own domain name, with your own words talking about your business and your products is really helpful. Blogging is one of the easiest ways to do that, especially if you aren’t into website design.
Get some quality hosting and install WordPress on your site. It’s really easy, and if you don’t want to do it manually, most hosts offer installation through Fantastico on the control panel. It’s not a big deal.
You’ll want to find a good WordPress theme that you can adapt to your own style. You may need to pay for help or buy a theme that is made to be changed around and work through it on your own. But you don’t want to look like hundreds of other sites if you can help it.
Then get started. Write about how to use your products. Be personal. Be honest. Be really honest, as you don’t want to be accused of making false claims. Be ready to back up any claims you do make. Once again, know the rules of your opportunity. And promote the opportunity.
Start an Email List
A blog or website really isn’t enough. You want to sign up with a good email service and have it send updates from your blog to subscribers. Some people may choose to subscribe via the RSS feed that WordPress blogs come up with, but you really need to offer them the email option. Not everyone uses or understands RSS.
The advantage is that you can offer email-only specials to your subscribers, things you don’t want to necessarily post on a blog because you’d have to take them down when they expire.
The other advantage is that it gives you more chances to make the first and future sales to your visitors.
Drawings can be a great way to build your email list and to bring people to your site. Offer a free product in your drawing, and include a catalog when you send it to the winner. There are many websites where you can list your free drawing. Try some and see who brings traffic to your site.
Whatever you do, know the rules and don’t be afraid to ask your upline for help when in doubt about something you want to do. It’s better to be sure that you’ll be all right and not hurt your business.
Read the 7 Great Lies of Network Marketing to learn more about what you should not be doing to promote your network marketing opportunity.