What Does Your Product Claim?

Many products sold through direct sales companies focus on wellness. They’re supposed to be better for you than store-bought products, give you more energy, etc.

The thing to be careful about is how far the claims go. If a product makes any medical claims, you’re just asking for trouble if there’s no proof. And not just anecdotal proof, proof from actual studies.

For example, XanGo has been warned about the claims they make. The FDA claims to have received literature from XanGo claiming to cure a variety of problems. XanGo claims that the literature was not produced by them.

This illustrates a part of the problem. If you, as a distributor, make claims about a product, you can get into trouble. If, as XanGo says, this is something from a distributor and not the company itself, that distributor is likely to be in some trouble.

Even if you have a family member or even you yourself feel that a product you used cured a medical problem, be very, very careful about how you tell potential customers about it. Without proper testing, it’s not a safe claim to make.

If you make your own sales literature or buy it from another distributor, make sure it complies with all policies of the direct sales company. Remember, you are dealing with real people with real health issues. If it hasn’t been scientifically proven, don’t try to claim it as a benefit.

[tags]XanGo,product claims,direct sales[/tags]