Last Updated August 3rd, 2017

How To Start A Blog, Part 6: Should You Add Video Or Podcasting?

How To Start A Blog, Part 6: Should You Add Video Or Podcasting?

Video and podcasting are hugely popular options right now. Many people prefer video or audio content to written blogs. Fortunately, you can do these alongside your regular blog.

The reason to consider these options is simple: People like consuming content in their own ways. Giving them options will help you to stand out from the crowd. Some will listen to your podcast while doing other things. Others are visual learners and like seeing what you mean by watching a video. And of course, many people are just fine reading what you write.

These three options mean three ways to bring traffic to your site. Three ways to earn money. Yet you can use very similar content across all of them. You will probably need to make some changes as you go, since not everything translates well from one format to the next.

You’ll have to work up your courage if this is something you aren’t comfortable with. I still haven’t tried a podcast or video, but I have always been intensely shy. But I can see how others benefit.

Video

Most people have smartphones with fairly good, high definition recording available, making it easy to create videos. Cameras with better lenses are also pretty reasonable. You can go with the talking head style, write on a whiteboard, demonstrate how to do something, or just have fun.

For those who want to record something off their computer monitor, screen capture software makes that easy. You can decide whether or not to include your face in a corner. Screen capture software often include the option to use your webcam so that people can see you as you speak. You don’t have to show your face if you don’t want to, of course.

It’s really amazing what people earn money off of with video. My youngest daughter is a big fan of unboxing videos and videos of people playing with dolls. My older two like watching people play video games. Some of these people earn serious money.

What you have to consider with video is all the behind the scenes work. It can take more than one try to get things right. Your video will probably need editing. You have to figure out what the video is about in the first place, and plan all your shots. Lighting can be an issue. It’s not just grab a camera and go for the most part, at least, not if you want you videos to look good.

Most people will use YouTube to host their videos, and that’s a pretty good idea, so long as you don’t get yourself in trouble with them. You’ll get some traffic from there, and it’s easy to embed the YouTube video into your blog post. Just make sure you keep a copy on your hard drive. If anything happens to your YouTube account, you will want those backed up.

Within your blog post, there are a few things you should do. First of all, make sure you note in the title that the post contains a video, so that people expect it.

Second, embed the video early in your post, right after a very brief introduction to explain what it’s about. If someone wants to see your video, that’s pretty much what they’re after.

Third, transcribe the audio of the video so that if someone has the sound off for any reason, they will still know what was said. You can also use captions in your video if you have the software for it. YouTube has ways for you to do this.

Podcast

A podcast can seem pretty intimidating to start. Once you work your nerve up (if that’s a problem), it’s pretty simple, at least in terms of equipment and software.

I would recommend a good quality microphone to start. Many people like the Blue Snowball or Yeti. They’re not unreasonably priced, and are good quality. There are better microphones out there, but you probably shouldn’t spend money on something top of the line right away.

Audacity is free, open source software that can record multiple tracks of audio. It’s a simple choice for a beginner.

As with video, it’s probably not as simple as taking a blog post you’ve written, and reading it out loud. Most people don’t talk exactly as they write. It can be quite similar, but play close attention to how your words say when spoken versus when they’re read. You will probably want to make some changes.

Your podcast can be a part of a blog post. Don’t write a blog post, put it up on your blog, then make a podcast of the same post into a separate post. Put them together if that’s the way you’re doing things. Note in the title of the post that there’s a podcast in there.

As with video, the podcast should be early on in any blog post, and should have a transcription of it below if it’s not simply the audio version of the post already.

You can get your podcast made available on iTunes and other sites for people to download or subscribe.

Include A Call To Action

A call to action at the end of a video or podcast is a good idea. You can ask for comments, likes, follows, newsletter subscriptions and so forth. These are tools to build your following, and you should take advantage of that. More people will take a particular action if you ask them to. Come up with a closing phrase you can use at the end of all of your videos or podcasts that asks people to take action.

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Disclosure: Some of the links in this post may be 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

Last Updated July 31st, 2017

How To Start A Blog, Part 5: How To Earn Money From Your Blog

how to start a blog-earn money from your blog

Most people want to earn money from their blogs. They’re a lot of work – it’s good to see some payback.

The first thing I want you to have, however, is a realistic view. Most bloggers do not make a living from their blogs. It is possible to earn a good living blogging, but most do not.

This doesn’t mean you won’t earn a living as a blogger. It means only that you should expect to have to work at it. You might be one of the people who does far better blogging than they ever did at a regular job. You’ll never know unless you try, and try hard. Some people make a very good living at blogging, after all.

Expect to need some time to earn a living as a blogger. Some do well after a few months. Some do well after a year or several years. Some will continue to struggle for a long, long time. If you pin all your hopes on immediate success, it will be harder to keep trying when it takes longer than you hoped. Earning money slowly isn’t failure, it’s progress.

There are several possible sources of income for bloggers. Don’t overdo your attempts to earn money at first – you can chase readers away if you do nothing but promote product after product or monetize your blog too heavily. There’s a balance between earning money from your blog and keeping your readers happy (and possibly willing to buy).

Here are some of the possible income sources for bloggers.

Adsense

Adsense is run by Google, and is one of the simplest ways to monetize your blog. You have to get approved for Adsense, and you need to have several posts up first for them to consider.

Once you’re approved, you need to insert your ad code into your blog’s theme. From there, Adsense will place the ads for you. Once it’s up and running, it’s very simple for you.

One huge caution with Adsense is that you can never fool around with clicking your own ads or asking for clicks. They are very quick to ban people for that. They’re good at filtering the occasional accidental click, but if you give them regular problems, you’ll be thrown out of the program.

Earnings from Adsense can be quite respectable, but usually not as good as promoting products on your own, once you learn how.

Adsense is not the only alternative. You can also check out networks such as BlogHer and Media.net.

Affiliate Marketing

I compare affiliate marketing with being a commissioned salesperson. That’s approximately what you’re doing. You recommend a product, and if someone buys, you earn a commission on that sale.

There are many companies with affiliate programs. Amazon.com has a hugely popular Associate program, for example. Pretty much everyone knows Amazon, and if someone clicks through your link, it doesn’t matter what they buy there – you might earn a commission. Their cookie duration is relatively short, but many people earn a lot from Amazon.com as associates.

There are also companies that run affiliate programs for other companies, giving you a single place to find a lot of companies to affiliate with. Commission Junction, Clickbank, ShareASale, Rakuten Marketing and JVZoo are all worth considering.

Please note that you must clearly disclose affiliate relationships on your blog.

Sponsored Posts

A sponsored post is a post you have been paid to create or post on your site. The sponsorship may be as simple as a link placement or may have to do with the entire blog post. Izea is a popular place for bloggers to connect with companies that want to get the word out about something.

Some sponsored posts include a product for you to try. They may also allow you to do a giveaway of the product, which can be hugely popular with site visitors. There may or may not be money paid in addition to the product sent for review. Products sent for review count as income if they are not sent back to the company.

Just as with affiliate marketing, sponsored posts and links must be disclosed. Don’t overdo the sponsored posts on your blog – they can be annoying to readers.

Selling A Product

You can sell products through your blog as well. You can write an ebook, create an ecourse, sell physical products, and more. You can offer services such as social media marketing, website design, graphic design and so forth. It’s up to you.

Digital products are very popular on blogs because order fulfilment is so easy. You can use a service such as Clickbank or JVZoo to fulfill your orders automatically. These services also allow affiliates to sign up to promote your product. If your product is a good one, affiliates can greatly increase your sales.

Your blog can be one aspect of your business, a place to bring attention to what you have to offer.

Premium Content/Memberships

If you’re doing well with your blog, you may want to consider adding premium content that is only available to paying members. You can form a community that discusses things at a more challenging level than what is posted on your public blog. Members can share tips and get more personal advice from you.

There are WordPress plugins, such as Memberpress which you can use to add membership features directly to your blog, or you can select a software to run separately from your blog. aMember is a popular choice which has been around for quite a few years. A good membership site will produce a regular income for you so long as you make it worthwhile for people to remain members.

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Disclosure: Some of the links in this post may be 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

Last Updated July 27th, 2017

How To Start A Blog, Part 4: How To Get Traffic and Followers

how to start a blog-traffic and followers

It’s no fun running a blog and not getting any traffic or followers, especially if you want to make money from your blog. Visitors don’t just appear from nowhere. You have to put in the effort to attract them. There’s no magic key to getting traffic, but there are a number of things you can do that should attract it over time.

Write High Quality Posts

The better and more informative or entertaining your posts are, the more likely they are to attract visitors over time. Short and sweet rarely does the job.

Search engines seem to like longer posts better on average, but don’t drag a post out longer than it needs to be. You’ll drive your human visitors away, and they’re more important than the search engines. Ideally, you want your target visitors to consider you a valuable resource. Even better is if you can get other bloggers to see the quality of your work and consider you a resource they can link back to.

Try to post at least once a week. Don’t assume you have to stick to a certain number of posts per week – quality is better than quantity. If you have nothing to say at the moment, so be it. Just remember that every time you post is another opportunity to build traffic.

Learn To Write Interesting Headlines

The first thing people will see from your blog posts is the headline. Make it relevant and interesting. I don’t recommend the clickbait style headline. Too often those aren’t accurate, and many people find them annoying. Learn to write headlines that are relevant and get attention.

Ask Questions

Asking questions is a great way to get people to participate on your blog.

Invite Questions

Encouraging people to ask you questions will help you learn what people want to know from you, even if they email you the question rather than ask you directly on your blog. I’ve turned common questions into blog posts many times.

Tell Stories

People like stories. They add interest to what might otherwise be a dull post. Share personal stories as appropriate and let your visitors see who you are.

Promote On Social Media

Promote your posts on social media. Pinterest, Twitter, StumbleUpon and Facebook are popular choices. Instagram is another option, but they only allow you a link in your profile, so it’s more difficult to promote individual posts. Many find it worthwhile, regardless.

Post regularly, and do not only post self promotional items on your social media accounts. Share interesting things others have shared and interact with other users when possible. It’s called social media for a reason.

Make it easy for visitors to share your posts on social media with the Shareaholic plugin. If you can get others to promote you on social media, your work will spread much more quickly.

I like Hootsuite for sharing my posts. It allows me to schedule posts for Twitter, Instagram, Google+, LinkedIn, YouTube and Facebook. It can even handle Pinterest if you use Tailwind. For Twitter, it’s best to share each post multiple times over several days rather than just once. This is much easier if I can schedule my posts. It’s also nice being able to schedule everything at once rather than having to come back at what I think will be a good time to post something.

Network

Other bloggers, even in your same niche, are not just competition. They can become friends. You will each have your own takes on your subject.

Comment on their blog posts. Most allow a link in the form you fill out to make comments, and that may lead people back to your blog. Be informative – don’t just say “good post.” If you have something to add, not only will their readers notice you, the other blogger may as well.

You can also contact them on social media and offer to share each other’s posts. This will expose your work to another audience.

Guest Blog

Another reason to network is so that you can find blogs that will allow you to share a guest post on their site. You may be able to reciprocate and have them post once on yours. Once again, this exposes your work to a new audience, and can help drive traffic to your site.

Link

Make sure to link to relevant information in your blog posts. Don’t link only to your own work; link out to other blogs too. Linking to your own work is important to keep people reading on your website. Linking to the work of others allows you to give the best information possible and can bring you to the attention of the sites you link to. Search engines also like sites that link out to high quality sites – it helps show the quality of yours as well.

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Disclosure: Some of the links in this post may be 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

Last Updated July 24th, 2017

How To Start A Blog, Part 3: Starting A WordPress Blog

How To Start A Blog, Part 3: Starting A WordPress Blog

Starting your WordPress blog is very easy. WordPress is the most popular blogging platform because it’s easy to use and there are a ton of plugins and themes to make your blog look and work the way you want it to.

You can go to wordpress.com if you want to go free, but I don’t recommend it. There are limitations on how you can earn money there. Pay for your own domain name, pay for hosting elsewhere, and you can install WordPress and earn money more easily. You will also look more professional than if you go with any of the free sites.

I like Hostgator for my websites. I’ve used them for years now. There’s occasional frustration with them, but that’s true everywhere. If not Hostgator, many people like Bluehost. They’re owned by the same parent companies, but there are differences. Take a look and decide which you prefer. My examples will use Hostgator because that’s where I’m at right now.

hostgator screenshot

You’ll land on a page something like this when you go to Hostgator. It will change over time, so don’t assume it will be exactly like this. When you’re just getting started, that smallest plan is enough, just be aware that it only supports one domain name, as of this writing. The next plan up allows unlimited domain names, so if you’re planning multiple blogs, you will at some point want to move up. Plans and pricing can change, so I won’t share a lot of details.

Don’t start out with multiple blogs. You’re learning how to run things right now. Don’t complicate matters just now. Get a feel for what you’re doing before you even consider expanding. Hostgator or any other host will gladly let you upgrade later.

Hostgator will allow you to register your domain as you sign up for your plan. You will also pick how many months of plan you want to pay for at this time. You currently get the best price if you sign up for a three year contract, but if you can’t afford that, pick one of the other contracts. Contracts renew automatically at the end of their term unless you cancel.

You do not need to sign up for the extras they’re offering. You can, but they aren’t necessary. There are WordPress plugins that also help with security, and that’s what I use.

After going through the registration process and payment, you can log into your cPanel. It will look something like this:

cPanel hostgator

You may see a 1-Click WordPress installation link, and that is one possible way to go. It will give you a bunch of options to have a pro install it for you for a cost. Once again, not necessary. Ignore those – the installer will take mere minutes. Don’t start paying for things that are easy to do yourself. Pay for the things that are difficult or take more time than you can spare.

If you want to learn to install WordPress on your own (it’s not hard!), skip this section. I’ll show you how I handle things below.

1-Click Installer Instructions

If you’re going the 1-Click installer route, just follow the instructions. Choose your domain on the first screen, fill out the required information on the second, and hit Install. It’s that simple to install WordPress using this method. Just don’t use “admin” as your username. It used to be the default, and hackers still try it first.

one click installer wordpress

At this point, your installation is complete. Make sure to take note of your username and password. Hostgator will offer to sell you a WordPress theme. You can buy one if you want, but WordPress comes with a basic theme that is free, which is enough to get started. There are tons of themes out there for you to consider when the time is right, both free and paid.

What I don’t like about this method is that the 1-Click installer puts in ads for things to buy for your new installation. I don’t need junk clogging up my blog admin panel. When I want to buy something to make my blog better, I can find it and install it myself. That said, they’re plugins and you can go to the plugin page and delete them.

Manual WordPress Installation

WordPress installation is fairly simple. Unfamiliar, but simple once you know what to do. You can use the instructions available on wordpress.org or follow my instructions.

The first thing you need to do is install the MySQL database. You’ll see a link in your cPanel. Click it. This will take you to a place to create a new database. You will need to create a database and a user, then add the user to the database. These are separate steps, but they all take place on the same page. Make sure you note the password you create for the user. You’ll need that along with the database name and username for your WordPress installation.

mysql example

You will also need an FTP program. I use Filezilla. You can download and install it onto your computer. Refuse any extras with the install – sometimes they offer some extras you don’t need. Your cPanel login information should let you sign into your website using the site manager.

Go to wordpress.org and download WordPress. Save the zip file, and unzip it to a location on your computer. Find wp-config-sample.php and rename it to wp-config.php. Open it in a text editor such as Notepad. Put in your database information.

There are security keys you can edit as well. You don’t need to remember these, so they can be complicated. WordPress offers a generator to create random keys for these, and that’s plenty good enough.

Save your file as “All types” and not .txt. It must end in .php and not .txt to work.

Connect to your hosting using Filezilla. In most cases, you want to install WordPress to the root of domain, which is in the public_html file. If you have multiple domains, you may need to locate the right domain first. Upload the unzipped files for WordPress.

Once the files are uploaded, visit your website. You should see the installation page. Follow the instructions to create your account. Don’t use “admin” as your username, as it used to be the default, and is still very popular with hackers. Once you’re done and you have logged in, it will tell you which files to delete using your FTP program.

Choosing A Theme

You may find it simplest to use one of the themes included in your installation to start. There are other themes all over the place, but these will get you started. You want a theme that is responsive, so that your site will show well on smartphones as well as tablets and computers. A lot of people visit websites through their phones, and you should be ready for that.

Most themes are easy to customize with your own choice of colors, header images and so forth. The Customize link in the Themes menu will give you the available options. It will give you the recommended sizes for images.

Don’t overdo the time you spend choosing and setting up your theme right now. Change it enough to look how you want it to for the start.

Adding Plugins

Plugins can add a lot to your blog. They can make it easier to promote your blog on social media, improve security, and much more. Here are a few that I like:

Bulletproof Security
Yoast SEO
Shareaholic
Sucuri Security

You can find these by clicking Add New in the Plugins section of your blog. Just do a search. They will take a little configuration. Links for each should appear on the left menu of your administration area.

Make Your First Post

Once you have your blog set up satisfactorily, it’s time to make your first post. There’s a “New” link at the top you can click, or click on “Posts” over to the left, and then click to make a new post. You can copy and paste it from your word processor if you have one written already, or type directly in the post box. Come up with a good title, and include photos if possible. WordPress makes it easy to add images with the “Add Media” button.

You can of course delete the “Hello” post WordPress includes automatically. Alternatively, edit it to create your own hello.

Include An About Page

People like to know who you are. Make an About page to let people know who you are and what your blog is about. Some themes will show your About information on the sidebar.

Pages are different from posts. You will find the link to make a page just below the Media section on the left.

Include A Privacy Policy, Terms Of Service, etc.

You should include a privacy policy and other legal pages on your site, especially if you want to use Adsense, recommend affiliate products or otherwise make money off your blog. Adsense and many affiliate programs have specific requirements you must follow in terms of your privacy policy and disclosing that you are an affiliate.

You can set these up even if you aren’t using these programs yet. It won’t hurt you to be prepared. Check with each program as you join to ensure you’re meeting their specific requirements.

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Disclosure: Some of the links in this post may be 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

Last Updated July 20th, 2017

How To Start A Blog, Part 2: Brainstorming

How To Start A Blog, Part 2: Brainstorming

If you don’t already know what you want to blog about, figuring it out can seem a little bit challenging. There are so many possibilities, and they can be hard to narrow down.

Start the process by considering the topics you might enjoy blogging about. You can blog about pretty much anything. Here are some popular subjects:

  • A business you’re already running
  • A hobby
  • Family life
  • Career
  • Cooking
  • Pets
  • Gardening
  • Personal finance
  • Fitness
  • Education (very popular for homeschoolers)
  • Faith
  • Advice
  • Just about any other subject you enjoy

You don’t need any special qualifications to blog, although you should know enough about your subject to gain people’s trust. Blogs about “watch me learn to do this thing” rarely stay interesting for long. It’s better to go for a subject you know well. That goes double, or even triple if you’re giving advice.

Once you know what you want to blog about, it’s time to do some initial brainstorming. You need to figure out categories for your posts and get several post ideas to start off with. A mind mapping app can be very helpful for this, and there are several free or paid versions available. SimpleMind is a popular choice. The basic version is free, and the paid version is quite reasonable.

You may want to compose a couple blog posts even before you have your blog set up. Just use your favorite word processor. You can copy and paste them into your blog when you’re ready to go. This will give you some practice writing before  you’re paying for hosting.

Don’t stress too much about length. There are many opinions on how long a blog post should be. My opinion is that a blog post should be long enough to give the information you intend to share, but not so long that it bores people. How long that is depends on what you need to say. There are some statistics that say search engines like longer content, but if your readers hate it, there’s no point.

Always be ready to take notes on blog post ideas. Back when I started, I kept a notebook in my purse so I could write down ideas any time. These days I use my iPhone if I’m out and about, or my laptop if I’m home and it’s more convenient. You can keep using your brainstorming app or switch over to the notes function on your phone or use another program. I like using Google Drive, so that my ideas are accessible wherever.

This is also a good point to start brainstorming domain names. Don’t be surprised if your first choice is taken – that happens to a lot of people. I’ll include how to get your domain name in the next post. You usually get it from your hosting. If you want to get that right now, you can sign up with HostGator.

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Disclosure: Some of the links in this post may be 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

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Disclosure: Home with the Kids is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com. I also review or mention products for which I may receive compensation from other sources. All opinions are my own.