Last Updated December 28th, 2017

5 Year End Tips For Online Businesses

5 Year End Tips For Online Businesses

The end of the year is the time to take a look at how your online business has done and decide how you’re handling things next year. Most of it is things you can do at any time of the year, but the end of the year is when most people have the motivation to get things done. Here are a few year end tips for online businesses that you should consider.

1. Think About Taxes

Making the most of tax deductions and reviewing your income is important to do at the end of the year. There are a number of steps here you should take. If you aren’t certain of anything, talk to your accountant to get the best advice for your situation. They will know far more than you or I about what the best steps to take in a particular year are.

First is to look at what you can do now to reduce your tax burden for the year. Have you contributed as much as possible to your retirement account? Does it make sense to fit in an extra mortgage payment on your home? Have you paid all your employees or contractors if you have them?

There may also be things you can buy for your online business that can be deducted on your taxes. Think about what your business needs. When possible, buy new equipment and supplies for your online business before the end of the year.

Don’t forget your quarterly tax payment is due January 15.

You also want to start getting your paperwork together for tax time. Make sure all your paperwork is in order so you can have your taxes prepared easily when the time comes. If you’re expecting a refund, filing early makes a lot of sense. If you’re expecting to pay in more, filing closer to the deadline makes sense. It’s hard to know which situation you’re in, however, if you don’t take a peek early on.

2. Review Your Year

In general, how has the past year gone for your online business? Has it been a good year or a bad one? Somewhere in between? What would you like to do differently in the coming year?

There are almost always changes you want to make in your online business. The sooner you make an improvement in how you do things, the sooner it will help you.

A good year can make you feel as though you don’t need to make any changes, but that doesn’t mean you can let things slide. Online business can change rapidly, and what works well now may not work as well later. Pay attention so that changes don’t catch you off guard.

3. Plan For Next Year

What are your big goals for the next year? What about your little goals?

The size of the goal doesn’t matter. What matters is that you have them and have plans to reach them. Figure out what actions you will need to take to reach your goals. A goal is nothing without action.

You may notice that some of your goals will be hard to reach because of your current limitations. Take action to handle those limitations. Sometimes this will be best handled by hiring a virtual assistant or contract employee to take care of things for you. Other times, you can learn a new skill on your own to grow beyond your current limitations.

4. Clean Out Your Computer

Odds are good that you have downloaded a lot of information you’re never going to act on during the past year. There’s always tons of free information out there. While you don’t see it sitting on your computer most of the time, it’s there, and when you notice it, it becomes a distraction.

All those things you thought you would read but really won’t – delete them. Don’t waste any more mental energy on thinking that you will get to them. Keep anything you are confident you will refer to later and ditch the junk.

5. Clear Out Your Mind

Don’t start the new year full of last year’s frustrations or ideas you aren’t going to implement. Work on having a clear plan on how to move forward.

Start thinking out more of what you can do with the time you have. Most people waste a lot of time thinking about what might be and not how they can get there. Having goals is important, but planning how to get there is more important and more productive than just saying “I have a GOAL!”

Don’t sink into negativity if you’ve been having a hard time lately. We all get frustrated by our businesses at times. Things never go entirely perfectly. But that’s not what you should focus on.

When you have a problem, focus on the solution rather than the problem. If you don’t have enough traffic to your website, you shouldn’t think about that as much as you should think about how to bring in more traffic.

The more you can focus on what you can get done and will get done, the more productive you have the chance to be. Give it a try and head on to a productive new year.

Disclosure: Some of the links in this post may be 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

Last Updated December 26th, 2017

What Are Your Goals For Your Home Business?

What Are Your Goals for Your Home Business?

With the new year approaching, many people like to review how things have been going and make resolutions or set goals for how their business will go in the new year. It’s as good a time as any to do this; in fact, reviewing your progress and setting new goals for your home business is best done a few times a year in my opinion. You need to be aware of how things are going to make sure you’re on the right path.

I’ve been doing a lot of this lately. This past year did not go as well as I wanted it to, but some things I’ve been working on are showing signs of life. My income dropped this year, and that simply will not do.

You have to adjust your goals when things like this happen. It may not be only your goals for your home business that change, however.

Take a look at other things happening in your life, especially if they make it harder for you to work on your home business. Find the parts of your life that are making it more difficult to reach your goals for your home business, and try to change them too. Ask for more help around the house. Tell your family you need more work hours and come up with ways to make that happen.

Balancing a home business with your family is a team effort even if you’re the only one who works on the business side of things. Get everyone on board to make things happen. And always remember that there are a lot of quick tasks you can do for your home business even when you don’t have a lot of time.

Keep Goals For Your Home Business Realistic

Your home business goals must be realistic. Goals that you’ll never reach are only so motivating. Lesser goals that take you in the direction of your greater goals are necessary so you know you’re making progress. You may have a goal of becoming a millionaire, for example, but what are the intermediate steps. If you don’t have realistic goals that take you in that direction, eventually you will get tired of that goal and give up.

Let’s start with something simple, say, earning $5000 a month from your home business. It’s not an excessive goal, but it’s one many of us would love to reach.

Depending on where you’re at, that may be too distant a goal or it may be a perfectly reasonable one. For this example, I’ll treat it as a distant goal, something for someone new to running a home business might be dealing with. Most of us aren’t going to hit that goal quickly – in fact, most home businesses earn much less. You need goals you can achieve so you can really feel your progress.

There are many goals you can set that will help you to know that you’re making progress toward that $5000 a month goal. They aren’t all financial, although having a goal of even $100 a month to start isn’t a bad beginning if you’re still at $0 a month. Here are some goals to consider:

Writing Goals

Most home businesses require a lot of writing. There’s a reason why blogging is such a huge part of many online home businesses. Creating new content is often one of the best things you can do for your online business.

Setting a writing goal is not as simple as deciding that you will write 2000 words a day or whatever. Sometimes you will need to do more research than writing. Sometimes a quick post will be more effective than something long-winded.

The most important thing to remember is that quality is more important than quantity. A reputation for incorrect information is hard to shake. Show your website visitors that you care about giving them the right information by doing your research when it’s needed. Cite your sources. This builds trust, even when you aren’t doing academic work.

Website Traffic Goals

How much traffic would you like to generate? Keep it simple at first, then increase. You may also want to measure this goal by increases, such as increasing your website traffic by 10%, 25%, etc.

There are a lot of ways to generate traffic to your website. Social media is extremely popular these days, as it gives you an audience that has chosen to follow you. Done right, it’s incredibly effective.

But social media is not your only option for building up traffic. You should also consider how to get links from reputable sources in your industry.

There are lots of ways to increase your website traffic. You’re usually best off focusing on no more than a few methods at a time. You can’t master them all, and you probably don’t have the time to work on all of them at once. You certainly don’t have the time to master several different traffic generation strategies at once. Taking the time to learn each one properly will make your efforts more effective.

Social Media Goals

Social media is one of the best ways to bring traffic to most websites. You have a lot of power over how people see your home business on social media, and you should try to make the most of that.

The first thing to remember is that your social media goals should be about more than numbers. Look at what you’re accomplishing with it.

Your social media goals for your home business will vary by the platform. You should look professional on LinkedIn. Twitter is often better for building relationships between a customer and a business. Instagram is about building an image, and it doesn’t let you add links to posts, making it more challenging for traffic generation.

Pinterest is highly visual, and many find it one of the best social media sites for generating traffic. People often use Pinterest for inspiration and to remember things they want to buy.

Any social media website will require time and effort to build a following. Getting to the point where things take off is difficult for most people. You can experiment with the different websites, but there are two basic things I recommend. One is that you find a good quality course to learn about the social media sites you want to try. Udemy has a good range.

The other is that you use the right tools to make scheduling your posts easier. Social media can eat up much of your day if you let it. While you should still visit the sites you use regularly so that you can interact with people and posts there, appropriate automation can take care of the basics for you. I like Hootsuite because it handles a good range of social media sites.

Networking

Social media is important for traffic generation and reputation management, but it can be so much more than that. It’s an opportunity to network with potential customers as well as other people in your industry.

Other people in your industry aren’t only your competition. Sometimes you can boost each other. Odds are that you are not offering the exact same thing to your visitors or customers. If you have networked with others in your industry through social media, you may know when to refer people to them, and they can refer people to you.

You can also network in person, of course. Go to local events, especially if they relate to your industry. Check out your local Chamber of Commerce. Talk to people about what you do.

Don’t be that obnoxious person who talks about nothing else, of course. Overdoing your in-person networking can drive friends and family away.

Education

What do you need to learn to run your business better? Set a goal to learn and apply that new skill. Learning a new skill is nothing if you never apply it. Don’t set a new goal in this area until you’re actually using the information or have consciously decided that the new information or skill is not something you want to apply to your home business.

Check out Udemy and other online education websites to see what you can learn. Pick courses carefully and commit to finishing them. Then apply what you have learned before you move on to learning something else.

As you can see, none of these on their own is about earning $5000. However, they should help you get on the right path toward that more difficult goal.

Analyze Your Efforts

Whether you reach your goals for your home business or not, you should be analyzing what went right and what went wrong. This will help you keep from making the same mistakes over and over again.

You may find, for example, that in doing your research you tend to skip the step of applying the new things you’ve learned. That’s a lot of time and very possibly money wasted. It’s a very common issue for people running any sort of online business.

You need to figure out why you aren’t applying things you’ve learned to your business. Are you too quickly attracted to bright and shiny product launches? Do you always think they’re too hard to do? Are you really trying to learn the right skill sets for what you’re willing to work on?

Once you know your mistakes you have a better chance of not making that same mistake in the future. That improves your chance of success.

Sometimes things will be beyond your immediate control. You may fail to generate the traffic you hoped to gain because your site fell in the search engine rankings for your best keyword. You can work on that problem once it’s noticed, but it may take time to fix. Knowing where the fall happened will help you figure out what to do about it.

Be sure to hold yourself accountable for your failures as well as your successes. It’s important to acknowledge both.

Even when you aren’t reaching your goals as quickly as you’d hoped, it’s vital that you set some sort of reachable goal. It’s one of the things that can motivate you to keep working on what is probably a very challenging business.

Disclosure: Some of the links in this post may be 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

Last Updated November 1st, 2017

40 Home Business Gift Ideas For Entrepreneurs

40 Home Business Gift Ideas For Entrepreneurs

Birthdays and holidays are a great time to get others to help you improve your home business. It’s hard to know what to ask for sometimes, but even harder for others to know what gifts you want if you don’t ask. I’ve gathered some ideas to help you build up a list of home business gift ideas.

Education

Udemy – Udemy has a lot of online courses that could be very useful to anyone running a home business. You could learn to develop apps, improve your social media or writing skills, learn about digital marketing and more. The courses are reviewed by students, so you can see which are likely to be worth your time and money.

Conference Tickets – If there’s a conference coming up in your industry, wouldn’t you love someone to get you tickets? They’re a great way to catch up on what’s happening in your industry and make new connections.

Books – Get on Amazon and find books related to your industry that you’d like to read. Add all of them to your wish list. Here are some selections to get you started.

Equipment

Microphone – If you have ever considered starting a podcast or posting videos, a good quality microphone would be a great investment. The Blue Yeti is a popular choice, but there are many to choose from.

Camera – How good is your camera? The ones in smartphones are pretty impressive these days, but if you want to get serious about high quality photography on your website, a better camera may be in order.

Second Computer Monitor – I love having two monitors in my home office. My setup isn’t ideal, as one is attached to my laptop, but I’ve still noticed how much it helps having a second computer monitor at times. The most useful setup is usually to have them side by side, which doesn’t work with keeping my hands at a good level with my laptop. Even with that disadvantage, having two screens is worthwhile so that you don’t have so much clicking back and forth to see different pages.

Noise Cancelling HeadphonesNoise cancelling headphones are great if you have a lot of background noise in your home office. You can get ones that will work with your phone if you have to call people, or just use them to listen to music while you work.

Portable Charger – I love my portable charger for those days when we’re on the go. It’s not necessarily just for work – they’re great when you go on vacation too. It’s nice not having to worry about running out of charge on my phone or camera while out and about.

Moleskine Notebook – If you like to take a lot of written notes, a moleskine notebook is a great choice. They’re attractive and functional. You can step it up a little with a Moleskine Evernote Smart Notebook. It allows you to digitize your notes.

Tablet Computer – A tablet computer such as an iPad Pro can be very useful if you want to work on the go. It’s so much easier to carry around than a laptop.

Laptop or Desktop Computer – A new computer can be a wonderful gift if yours is getting old. Something a bit faster and less cranky is always nice.

Smartphone – Maybe you update your smartphone regularly, but if not, a new smartphone can make an excellent gift.

Smart Speaker – A smart speaker such as Amazon Echo or Google Home will be welcomed by many people. They’re a nice way to play music in your home, and they can answer questions for you. There have been problems here and there, and there can be privacy concerns, but those don’t seem to limit the interest much.

Whiteboard – A whiteboard is good for brainstorming or visualizing goals. It’s an easy way to keep ideas and goals in sight while you work.

Sit-Stand Desk – I love my sit-stand desk from Autonomous. Appropriate heights can be programmed in, making it easy to change positions throughout the day. They say either sitting or standing all day is bad for you, but changing positions is better. You don’t have to get a full size desk – there are units that simply lift the keyboard and monitor on the desk you already own..

UPS Battery Backup – Having a UPS battery backup is a huge help if you use a desktop computer. You don’t have to worry about losing all your work if the power goes out. It’s less important with laptops, since they already have batteries.

Backup Drive/Personal Server – Having a backup drive or personal server can be a lifesaver if your computer dies. My husband’s computer inexplicably quit working recently – won’t even boot far enough to turn on the monitor. Fortunately, his hard drive was fine. Also fortunately, we have a backup drive of our files anyhow. You don’t want to lose all your home business files because your computer goes kaput.

USB Flash DriveThese little drives come in handy so often. They’re great when you need to move data from one computer to another. They come with enough storage now that they can do some good work as backup too.

Alternatively, sign up for an online backup service. These can be very reasonably priced, and your data will be safe even if your home is subject to a disaster.

Office Chair – A good, ergonomic office chair is a must if you spend long hours working in your home office. You don’t want to be hurting at the end of the day due to a poor quality chair.

Laptop/Messenger Bag – My laptop bag was one of my favorite gifts several years ago. I still use it any time we travel. It’s so nice having an easy way to carry my laptop.

Square Card Reader – Square is great for home business owners who sometimes take credit card transactions in person.

Fitness

Basic Exercise Equipment – Some basic exercise equipment to be kept in your home office makes it easier to get a quick workout in during your work day. It doesn’t have to be a lot. Some hand weights are a good start.

Exercise Ball – An exercise ball is great for core exercises. It’s also useful as an office chair.

Treadmill Desk – For those who are more ambitious, a treadmill desk may sound like a good plan. It may be more difficult to type while using one for some people. If you can make it work for you, it’s a great way to keep moving while you work.

Gym Membership – Not only will a gym membership help you get fit, it gives you an excuse to get out of the house more often.

Activity Tracker – It’s far too easy to be sedentary with many home businesses. A good activity tracker can be that little bit of encouragement needed to get up and move.

Decor

Posters or Art Prints – It’s your home office – it doesn’t have to be plain. The kind of posters or other wall decor depends on what you like and how professional your office needs to look. If you have clients come in, you have to consider them. If no one ever comes to your office or sees it on video, it’s all about you!

Fun Stuff – What do you like? My office has dragons, some Harry Potter stuff, Doctor Who stuff, Star Trek stuff… you get the idea. Go to Think Geek if you need ideas.

For The Home

Smart Thermostat – A smart thermostat makes it much easier to control the temperatures in your work environment. You can set up the basic program for what you usually want household temperatures to be, and change if if needed using your smartphone.

Fire Safe – A fire safe is the perfect place to put all your important documents, both for your business and your personal life. You can even keep your backup drive in one. You may never need fire protection for these things, but if you do, there may not be time to think about how to save them in the moment.

Shredder – Having a shredder is a great way to take care of those papers which shouldn’t be thrown directly into the trash. Most are also good enough to shred old credit cards too.

Video Doorbell – A video doorbell, such as Ring, can help you decide whether or not it’s worth it to answer the door during your work hours.

Food & Drinks

Stainless Steel Water Bottle – I love my stainless steel water bottle. It’s one of the ways I make it easier to drink water throughout the day. The straw lid I use minimizes the chances for a spill, which is great.

Travel Mug – A good travel mug will be loved by anyone who drinks their coffee or other hot drinks on the go. They help prevent spills, which is great for having your coffee in the office too.

Coffee – Some good coffee, or just some gift card to Starbucks or a local coffee shop, will be welcomed by many home business owners. A good source of caffeine is a great help most days. A good coffee maker is also worth considering.

Chocolate – For those who don’t drink coffee (me!) or who just love chocolate (also me!), some good quality chocolate is always a welcome gift. It makes a quick snack while working or taking a break.

Healthy Snacks – Having some healthy snacks available to grab and go is great for those busy days.

Help

Childcare – Whether you offer to take the kids yourself or pay a babysitter, having the kids out from underfoot can be a huge help to the home business owner. This is especially true when kids are small and clingy.

Relaxation

Slippers – Is the floor of your home office ever cold? A nice pair of slippers will help you deal with that in comfort.

Massage Equipment – At the end of the day, a massage will probably always sound good. It’s much easier to get one if you have the right equipment. Alternatively, a gift card to a good local spa would be a great idea.

Big Red ButtonFor those days when you need to pound something in frustration. We all have those days.

Disclosure: Some of the links in this post may be 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

Last Updated October 19th, 2017

How Are You Holding Yourself Accountable?

How are you holding yourself accountable

One of the wonderful and terrible things about working at home is the lack of supervision. It doesn’t matter if you work for yourself or someone else, the lack of supervision is a challenge at times. At the same time, it’s nice having the flexibility to do things without a supervisor wandering by to check on you. It’s not always easy to keep working when no one else is directly holding you accountable. You need to get comfortable with holding yourself accountable.

Just because your boss isn’t in the same building as you doesn’t mean you aren’t supervised at all. If you work for someone else, they certainly have expectations of you. It might be when you work, how you work or how soon things will get done. If you have a business of your own, you may have clients who expect you to get things done in a timely manner or customers who expect their products promptly. You might also have family members who need you to keep up a certain income level for the good of your family.

But that isn’t always enough to keep some of us going. It’s too easy for things to slide just a little bit over time until productivity gets to be a problem. If you aren’t being held sufficiently accountable, this can continue until you lose your job, your clients or a significant chunk of your income. What can you do?

Get an Accountability Partner

One simple thing to do is make yourself accountable to someone. It can be a friend who works at home, your spouse, or anyone who you’re willing to talk to about what you’ve gotten done each day or week. Pick a time to check in with each other. Make check ins frequent enough to motivate you, but not so frequent that they interfere with getting work done.

Decide on what counts. This will depend on what exactly you do. It may be working a certain number of hours on your job, getting a certain amount of billable work done, earning a particular amount of money, etc. You decide.

I think it’s ideal if in some ways you’re accountable to each other. Challenge one another to reach your goals. It gives you both motivation, rather than having one person always listening to what the other has accomplished. That’s not a requirement, but I would consider it a help.

Set Daily Goals

How Are You Holding Yourself Accountable?

You can also be accountable to yourself. Set goals for every day as well as times you expect to work. I have particular times I expect to be working. This varies day by day. I don’t have the same expectations of getting work done if I know there will be a lot of interruptions as I do on days I know should be quiet.

Your daily goals should be things you can reasonably accomplish in a day. Don’t make your goals so difficult you rarely reach them or so easy they don’t challenge you. For myself, I might set a goal of writing one article a day (not quick, two paragraph posts, but serious articles which may require research or careful thought), or a particular amount of marketing done.

Review Your Progress, Good and Bad

Most jobs have regular performance reviews. There’s no reason why you can’t do that for yourself.

Take a look every few months at how you’re doing. What are you doing well? What should you do better? What do you need to make it easier to do even better? This is a good time to consider any tools you might need for your work or business, and decide if it’s time to spend money on something.

For example, you might realize that you need to do more keyword research so that your blog posts can rank more easily. Market Samurai is a tool to make this easier. It generates keywords for you and provides information about how competitive the keyword is and more. Market Samurai has a free trial, so you can find out if you like it before you buy.

You might also decide that it’s time to subscribe to a tool to make your social media marketing easier. I like Hootsuite for scheduling my basic social media posts. I can schedule out a large number of posts in an hour. It’s a huge help to not need to focus on my basic posts. Social media needs more than scheduled posts, but it’s a part of the job out of the way.

Come up with a plan to improve your problem areas. This isn’t always easy, but it’s necessary. It might be how you deal with the many distractions inherent to working at home. You might realize that you’re charging too little for your work. Find ways to take action and fix the problems you’ve noticed. Keep holding yourself accountable.

Take Pride in Your Accomplishments

Celebrating the things you’ve accomplished is important too. It’s very motivating. You don’t have to do big things to celebrate, and you don’t only have to celebrate huge accomplishments. Have little goals as well as big ones. Make your rewards appropriate to the accomplishments.

I’ve taken my family to dinner to celebrate certain income goals being reached. It’s fun for all of us but doesn’t happen so often as to become meaningless. We don’t eat out very often, so this is a special thing, but the cost is far less than the increase being celebrated.

Working at home is hard in many ways. You gain freedom, but you also gain responsibility. If you don’t motivate you, it doesn’t happen. Try some of these ideas to make it easier to stay motivated by being accountable.

Disclosure: Some of the links in this post may be 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

Last Updated August 30th, 2017

20 Freelance Businesses You Can Start In Your Spare Time

20 Freelance Businesses You Can Start In Your Spare Time

When you need flexible work, starting a freelance business is a great option. While you still face deadlines to get things done, you usually have a lot of options for when and how the work gets done. But first, you need to find the right idea to get started as a freelancer.

Most freelance businesses don’t require a lot of equipment beyond what you probably already own. You need a good computer setup, with all the accessories required for the work you want to do. These may include a printer, fax machine, drawing tablet and more.

You should focus on skills you can easily demonstrate as a freelancer. It’s very hard to get started if you can’t show potential clients the work you’ve done in that area before. You need a portfolio or work history with clear examples to show them.

Here are some business ideas you can start out with as a freelancer.

1. Virtual Assistant

Virtual assistants provide a range of services to businesses, such as graphic design, writing, administrative tasks, social media marketing, and more. If you have a range of skill you would like to use as a freelancer, marketing yourself as a virtual assistant may make a lot of sense.

You can specialize in certain types of tasks as a virtual assistant. You can start out on your own or join a virtual assistant service if you’d rather have some help finding clients.

2. Bookkeeper/Accountant

If you’re good with QuickBooks or other accounting software, you can find freelance work. Many home businesses need help with their bookkeeping, both at tax time and year round.

3. Writer

There are many kinds of writing jobs out there that a freelancer can do – blogging, ghost writing, and article writing, to name a few. Depending on the type of writing you do, you may have to pitch your ideas to someone, or they may come to you and ask you to write a specific piece for them.

4. Copywriter

If you’re good at writing copy for marketing purposes, you may do well as a copywriter. You need to create compelling and convincing copy for your clients’ needs.

5. Graphic Designer

A graphic designer creates images for their clients’ needs. This can be a logo, a pamphlet, a layout for a website, and so on. Most graphic designers use software such as Photoshop and Illustrator. The quality of your graphic design can make or break a marketing project.

6. Translator/Interpreter

There are companies that hire freelance/contract employees to do translation and interpretation. You can work on business documents, interpret for doctors and patients, and more. You need to be fluent in both languages you are working in.

7. Music Teacher

Music teachers have been finding their own students pretty much forever. You may need to go to students’ homes as a music teacher, or they may come to you.

8. Pet Sitter

When people go on vacation, their pets still need to be cared for, and many don’t want want to put their pets into a kennel. A pet sitter goes to their clients’ house and cares for their pets while the client is away. This includes making sure the pets have food, water, and have been cleaned up after. Cats and dogs will need playtime. It’s ideal for someone who truly loves animals.

9. Pet Trainer

Another freelance opportunity you can consider if you love animals is that of a pet trainer. This will probably involve dogs most often, but some cat owners need help too.

10. Mobile Notary Public

A mobile notary public goes to clients to witness documents. The pay can be good, but finding work can be challenging – I had a cousin try this a number of years ago.

11. Google Advertising Consultant

Take a courseicon and get Google AdWords Certified, and you can be a consultant to businesses that are advertising on Google AdWords. Many businesses need help getting their ads set up to maximize their return.

12. SEO

Many businesses also need help with their search engine optimization and other digital marketing. If you have learned how to help pages and websites rank well on search engines, many companies will be glad for your help. A good SEO knows how to use the right keyword research tools and keeps up with what works and what doesn’t over time.

13. WordPress Consultant

WordPress is incredibly popular and relatively easy to use, but some small businesses need help getting it setup just a right. Choosing the right plugins, theme and other settings can be overwhelming to someone new to WordPress. As a consultant, you can help businesses configure it properly for their needs.

14. Photographer

Photographers usually don’t work entirely at home, but you can base your freelance business there. You have a lot of possible specializations as a freelance photographer – wedding photography, family portraits, stock photography, real estate photography and more. Specialization is a big help in finding clients, so that they know what to expect from you, and you know what to expect in a job.

15. Tutor

Many students need a little extra help to do well in school. If you’ve taught a particular subject or are very good at it, you may be able to work as a tutor.

Some tutoring companies require that you have a teaching certificate, but you can work on your own as well. Tutoring may be done in person or online. So long as you can do a great job helping students understand the subject, you should be able to find clients.

16. Social Media Marketer

Social media is huge, and many businesses need help with it. If you know how to build a following, post interesting statuses and bring sales to the business, you can do well as a freelance social media marketericon. You need to know which tools are most effective, how to track metrics and keep up with current social media trends.

17. Software Developer

Many companies need software developers for short term freelance projects. You may update previously developed software or start up something new. Software developers can work on traditional software, apps, or advanced websites.

18. Website Designer

A website designer is not always a software developer. You might work more on the appearance of the website than on how it runs in the background. A good designer creates an interface that is easy and attractive for visitors to use.

19. Party Planner

Do you throw a great party? You may be able to plan parties for others as your own business. Take the stress of planning parties off your clients and make their events memorable.

20. Caregiving

Caregiving doesn’t have to mean running a daycare in your home. You can use sites such as Care.com to find babysitting jobs, opportunities to care for the elderly and more.

There are quite a few more freelance businesses you can start as a side hustle or as a business intended to become your sole income, but these are a place to start your consideration. Specialization is often a good idea, so that your reputation is built on your best skills.

Disclosure: Some of the links in this post may be 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

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Disclosure: Home with the Kids is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com. I also review or mention products for which I may receive compensation from other sources. All opinions are my own.