Pinterest Is Allowing Affiliate Links Again. How Should You Use Them?
Pinterest has decided to allow affiliate links again. They’re now confident in their ability to decide what’s spam. That’s great news if you’ve wanted to share affiliate links on your Pinterest boards. Now you just need to make sure you aren’t spamming your affiliate links.
This brings up the question of just what is spam on Pinterest anyhow? It’s pretty obvious that if you’re pinning nothing but affiliate links, they may be flagged as spam. An occasional affiliate link here and there, will probably not be flagged. What you need to consider is where pinning affiliate links crosses that line.
Much of that will probably depend on the type of affiliate links you pin. If you’re pinning questionable business opportunities, poorly tested alternative medications and other ethically dubious things, they’ll probably be flagged as spam. Pin that hilarious shirt you found on Amazon, it probably won’t be a problem. It’s all up to Pinterest’s discretion, of course, not mine. I can only guess.
Pinterest had been a good source of income for affiliate marketers who did a good job of pinning things people wanted. With this news, I’m sure it will be again.
The key to doing well I expect to be understanding why people come to Pinterest, and to your boards in particular. What gets a lot of clicks, likes and repins? You can get some ideas from this post about what people are searching for, or check the popular board. In general, food, fashion and ideas for around the home seem popular. People want ideas when they come to Pinterest; how are you going to to give them ideas?
That said, you don’t have to pin affiliate links just because Pinterest says you can now. I prefer to have more control over my links, so I will probably stick to using affiliate links primarily on my websites rather than on my Pinterest boards. I prefer the greater control that gives me. A blog post where I can change out the links if something goes wrong is more appealing to me.
Obey the Rules
There are a few rules you must obey if you pin affiliate links… or use them anywhere, for that matter.
The first has to do with disclosure. You must always obey FTC rules and do a disclosure. A hashtag such as #ad, #aff or #affiliate is generally considered acceptable, although there is no FTC guidance saying if that’s enough or not. Make sure it’s prominent. Just the word works too. Alternatively, make a statement about your connection within the text of your pin.
You also must make sure that you’re obeying the rules of your affiliate agreement. Know if you are allowed to share your affiliate links with each company on social media or not. Not all companies want you to do that. If you’ve read the policies of the program and you still aren’t certain, email the company and ask. You don’t want to lose a valuable account because you didn’t realize that you couldn’t share the links directly on social media.