Last Updated October 10th, 2018

9 Mostly Useless Things You Can Do For Your Home Business

9 Mostly Useless Things You Can Do For Your Home Business

There are a lot of things you can do for your home business. Unfortunately, there are many things that sound as though they will help your business grow but are in fact pretty much useless, sometimes even damaging.

Most of these things you must spend some time on in order for your home business to succeed. It’s when you take them to extremes that they become damaging. Know your limits. You’ll do better.

1. Excessive Use Of Social Media/Social Bookmarking Sites

Social media use is a must for online businesses these days. It’s one of the best ways to bring attention to your website and what you have to offer. But there are limits to how much you should do with them.

The first reason for this is that a good social media website can be a huge time suck. The more social ones such as Facebook may tempt you into interacting with family and friends when you should be working, while sites such as Pinterest may catch your attention with ideas you may never use. They’re each useful in their own way, but you have to think about how you’re using your time on them.

Just plain social bookmarking can take a tremendous amount of time. There are literally hundreds of social bookmarking sites out there. Most of them won’t provide any significant traffic or search engine relevance and are a total waste of time. They may even be damaging, as Google sees them as low quality sites.

If you want to make the most of social media and social bookmarking, know which sites are best for generating traffic for your business and focus your efforts on them. The best sites will generate traffic for you, and if your shares are interesting, others will share them with their audience as well. It takes time to build an interested, involved audience, but it’s worth the effort.

Pinterest, for example, is a hugely popular site right now. It’s almost more of a search engine than a bookmarking site, but you have to submit your content for anything to happen, and that content needs some degree of popularity to drive more than minor traffic.

Use the right tools to simplify your social media use. Tools such as Hootsuite, Tailwind, and Buffer can make it much easier to plan out your social media use effectively. When you’re done, close them so they aren’t a temptation.

excess social media

2. Spending Too Much Time On Email

Email is another one of those things that can be vitally important to your business yet be a huge time waster. You need to be ready to respond to questions when clients have them, but you shouldn’t be spending large parts of your day reading your email.

You can consider handing off many emails to a virtual assistant or have response templates for the most common questions you receive. Either can save you a lot of time with your email, so you don’t have to take much time with routine questions and can focus on the ones that need a more carefully considered answer.

Another important thing to do with your email is to unsubscribe from all the junk. If you have tons of emails that just sit unread in your inbox, think about why. Is it a newsletter that doesn’t really interest you?

I keep some control over my inbox by using filters to sort out emails by type. This limits what falls into my main inbox. It also allows me to see which emails I’m tending to ignore and that I should therefore unsubscribe from. I sort out email from shopping sites, political emails, newsletters and so forth. Business emails are sorted by which site of mine they’re relevant to.

3. Working Too Hard

It’s easy to overwork when you work at home. You’re setting your own rules, and you may need to earn a lot to make it all worthwhile. You may have set some highly challenging goals for yourself. You tell yourself that the more you work, the more you’ll earn. But that’s not necessarily true.

Take a break and improve your focus and productivity. Working too long makes you less productive, not more. Many people find a break helpful to get past a mental block or to come up with new ideas.

One thing you may find helpful is to set up a work at home schedule for yourself. Give yourself the kind of routine you would have in an outside the home job. Do your best to stick with it.

Will there be times when you need to work incredibly long hours to make your home business a success? Probably. Just make sure that you take enough time for yourself that you don’t burn out.

mistakes

4. Doing It All Yourself

When you’re running a home business, it’s easy to feel that you have to do it all. It saves money, or so it seems. It saves the trouble of training someone to help you.

Hiring someone to help you with certain parts of your home business, however, can be worthwhile. It’s not always convenient and it’s not always cheap, but it can improve your profits. Why spend so much time on the things that don’t really earn money for you if you can pay someone else to do it? This allows you to focus more on things that will make money.

This is one of those things I don’t do enough of, and I know it. It’s difficult to change or give up a bit of control. It’s worrying that someone else won’t do the work right. Sometimes I’ve hired something out and it has gone well. Other times it has been a bit of a mess.

Take a look at hiring a virtual assistant for routine emails and other matters that don’t need your personal attention. Finding the right one and training him or her in what you need done takes time, but it should be worth it in the long run.

5. Doing Excessive Research

There’s so much to learn when you run a business from your home. It’s easy to spend too much time trying to learn how to run your business better, and too little time actually running it.

It’s much more important to take action than to keep learning things you aren’t ready to use. Don’t spend a lot of time reading up on things for your business that you aren’t ready to act upon.

This is also why you shouldn’t buy a course for something you want to learn until you’re ready to learn it. If the course is all that useful, it will still be there later. But if you buy now, you may well go onto something else rather than ever use the course.

Guess which path wastes money!

If I’m considering taking a course but I’m not ready for it right then, I bookmark it. I can then find it if I want it, but haven’t spent any money.

Another trap is browsing unrelated sites when you’re looking for information. It’s easy to follow links to things you don’t need to read during your work hours. Save the random reading for your spare time, not when you need to work.

My best suggestion is to set aside a specific amount of time for research. How much time depends on what you need to learn.

If you’re going to take an online course, for example, you might set aside an hour a day to work on it.

On the other hand, you might set aside several hours if you’re doing research for a highly detailed article. It takes time to find the highest quality information to write an amazing article, and you don’t want to skimp on the research when that’s the case.

6. Working For Free

Sometimes you will have people or companies try to get you to work for them for free. They’ll call it good exposure or something like that. Truth be told, it’s often not worth the effort to work for free.

There can be times that working for free is okay, but only on your own terms. You might volunteer for a cause you believe in. You might write a guest post for a website that will get you exposure to an audience you need to get in front of.

Where this goes wrong is working for free on someone else’s terms. They contact you and suggest you do something for them for free. For example, some companies will get bloggers to host giveaways for little to no pay, even though this can be a lot of work. Companies might ask you to promote the giveaway, maintain contact with the winner and ship the prize to the winner. You have to track entries, deal with problems relating to entries, and make sure the winner qualifies for the prize.

You can request payment for running a giveaway – it’s a great advertising opportunity for the sponsor too. Make up a media kit for your blog so that it is easier for advertisers to see your policies.

making mistakes

7. Striving For Perfection

This is a mistake so many people make when starting a home business. They want everything to be utterly perfect before they even get started, and continue on that path as they go.

I know someone who wants to start a resource website on a particular topic, for example. He has been talking about it for years, but nothing has ever happened with it. Why?

He wants to have a ton of pages ready first. His topic is huge and he wants his site to be fairly comprehensive right from the start. This is a mistake. He’s put work in on it but gotten nothing for it because he hasn’t published the site yet, so far as I know.

It’s better to start small and grow. This gives people time to discover you. It gives you time to make beginner’s mistakes while your business is small and few people will notice.

If you monetize from the start, it gives you the possibility of some income coming in as you build. This also limits the frustration of feeling as though you aren’t getting anywhere – traffic takes time to build, but you’ll always have something to work on, something to work on to make your home business reach the goals you have set for it.

You can also get caught by this in little ways every day. I’ve caught myself many times spending way too much time picking out just the right image for a post, then just the right font for the text on the image… the time all this takes adds up. Relax a little about these details. You want everything to look good, but when the differences are small, who else will know what options you considered, or judge you for it?

8. Working in the Kitchen

Lots of people who work at home don’t have a home office space. It’s a bit of a luxury to give over that bit of space dedicated to your work, and it may be difficult to make that commitment. But if it’s at all possible, it’s a very, very good idea.

Working at the kitchen table or in the living room, or even in your bedroom means you are surrounded by more distractions, and this impacts your productivity. I speak from experience here, having worked in all those spaces. The bedroom has the advantage of being a space where you can close the door, but it’s probably not that functional as a workspace unless you have a desk in there.

Having a dedicated home office space also means you can consider taking the home office deduction in your taxes. This is something you would want to consult on with your tax professional – don’t ask me if your situation is right for that because I don’t know. The money off can help if your situation merits it.

If you can’t dedicate a space as your home office, don’t despair. You aren’t doomed to failure.

Find the best place to work in your home that you can, the quieter the better. The fewer distractions you have, the more productive you will probably be.

If you have no choice but to work in a distracting space, make sure your family knows what you need from them. Cooperation from the other people in your home can help you beat such challenges.

disorganized home office

9. Being Disorganized

Being disorganized is a huge failing of mine. I’m working on it.

Make some time to organize your home office, whatever that space may be.

Even if you don’t have a dedicated home office space, you can take some time to organize all of the things you need in order to have a productive workday. Make sure all your work stuff is neatly stored and can be easily reached while you’re working.

Getting organized takes time and commitment. It’s not just getting organized, it’s staying organized. The good part is that once you have a good system down, it’s easier to remain organized. You’ll save time in the long run by taking time now to figure out what works for you.

Disclosure: Some of the links in this post may be 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

Last Updated July 23rd, 2018

Don’t Feel Bad About Learning to Work at Home in the School of Hard Knocks

Don't Feel Bad About Learning to Work at Home in the School of Hard Knocks
Working at home successfully doesn’t come quickly to all of us. Many people have to try several opportunities, whether they are stay at home jobs or home business opportunities before they find the right match for their availability and income needs. Learning to work at home doesn’t come that easy for many people.

It’s often a school of hard knocks before you really get it. You may feel like a failure for months or years before you really get things moving the way you’d like to.

Don’t be Ashamed of Falling for Scams

Falling for a work at home scam is perhaps one of the hardest knocks you can take when you’re looking for the right way to work at home. It’s embarrassing when you realize that you’ve fallen for a work at home scam. It happens to lots of us. That doesn’t mean you’re destined to fail as a work at home parent. It means only that you made a mistake.

uncertainty cloud

The only way you fail by falling for a work at home scam is if you don’t learn anything from the experience. It may be painful, especially if you have to admit monetary losses to a spouse or other family members, but it’s something you have to do.

If you fall for a scam, look hard at what made it possible. There are a lot of different reasons why people fall for scams. Here are a few:

  • Greed – the money looked so good you had to try.
  • Deception – the scam successfully imitated a legitimate opportunity
  • Laziness – the work looked so easy!
  • Scarcity – you believed the marketing hype that told you it was limited.
  • Too trusting – you were too willing to believe.
  • Desperation – you need money badly.
  • Fear – the scam hits right on something you fear.

Some people find avoiding scams to be the most difficult part of learning to work at home. I once had someone contact me repeatedly, concerned that a particular opportunity was a scam. I confirmed that it was, and explained why.

The person then asked me if another opportunity was a scam.

Not only was it a scam, it was essentially the same scam. I explained the warning signs again. They sent me a third opportunity to look at for them.

You guessed it. Same scam.

Some people want so badly to work at home that they have trouble being sensible about it. They can’t see what’s right in front of them. You have to learn how to look at these things carefully so that you catch the warning signs.

The prevalence of work at home scams is why it is so very important to really think before signing up with any opportunity. Do your research. Ask around. This will help keep you from falling for scams.

You May Not Always Earn What You Hope to Earn

Whether you find a work at home job, do freelance work or start some other sort of home business, you probably won’t always earn what you hope to earn. It’s not a good feeling to come up short on your goals, but you have to be realistic. It takes time to get things to where you really want them to be.

Be realistic with your financial goals, and don’t give up on them easily. You probably wouldn’t make your dream income working outside the home right off either. Most of us have to work up to it.

Sometimes you may have to accept lower pay to get started. Don’t do this for too long, and don’t go absurdly low.

It amazes me how often people suggest doing online tasks that pay well under minimum wage. Sure, they’re saying to do it in your free time, but isn’t it better to find work that pays better even then?

Some jobs have a learning curve where you’ll earn less than minimum wage at first, but as you improve, so does your income.

Transcriptionists often face that problem. I remember when I first started out as a medical transcriptionist. It was difficult to earn more than a few bucks an hour. But I quickly improved to where I could earn $15+ per hour.

The learning curve was worth it in that case. If your pay won’t increase significantly with experience, the low pay won’t be worth it.

You Won’t Always Have Perfect Cooperation and Respect for What You Do From Family and Friends

Supportive family and friends are a huge help when you work at home. It’s hard to get everyone to take you seriously when so many people you know are certain that you’re getting scammed, or it won’t work out, or just don’t think what you’re doing is real work.

What matters is that you take it seriously.

The people you know will take their cues from you on how to treat your work. A few may never get it, but the more seriously you take your work, the more seriously most others will take it too.

Talk to your spouse and children about what you need from them. They’re the most important part of your support network, as they are the most likely to be in the house with you when you need to work.

Working at Home Doesn’t Always Mean Working When You Want

There’s the old bit about how you can set your own hours when you work at home. It’s one of the most appealing parts of working at home. The problem is that it’s not entirely true.

Many people are dismayed to find out how many hours it really takes to successfully work at home. It’s not easy. You may work more hours than you would have outside the home. You can’t always choose which ones you want, at least not if you want to bring in an income. Sometimes your work hours are set by the needs of the kind of work you’re doing.

trouble ahead

Working at home also tends to blend into daily life and family time. Your work is always right there. Learning to separate work and family time takes practice.

It’s even rougher when you have infants and toddlers who really need your attention. You may find their needs and the needs of your job or business don’t mix too well. Despite any intentions otherwise, many work at home parents do resort to paid childcare so that they can get work done. That’s not a failure. That’s dealing with reality.

Fortunately, you often will have flexibility. Be prepared, however, to deal with the times when you need to sacrifice some of the fun times to earn a living.

Self Discipline May Not Come Naturally

It takes a lot of self discipline to work at home. There are a lot of distractions. Little things eat into your schedule. If you don’t have the self discipline to minimize these problems, you will have a hard time learning to work at home successfully.

You can’t rely on feedback from your employer if you have a work at home job. It may not come in time.

Self discipline is even more important if you’re running a home business. Your success depends in large part on your self discipline. If you don’t have it, working enough hours to make money from home will be very difficult.

Setting up a comfortable home office is a huge help when it comes to self discipline. It won’t solve all of your problems, but it gives you a regular place to work.

Ideally, your home office should be quiet and have a door you can close. Closing your door when you need to work can close out a lot of distractions. Depending on what you do, you may or may not need to work in your home office every day. But it should be available to you.

But you need more.

You need the discipline to start work on time, and to work hard through the hours you need to work. Distractions abound, such as:

  • Television
  • Chores
  • Online games
  • Social media
  • Friends and family
  • Pets.

If self discipline is a challenge, set goals and rewards for yourself. Some should be relatively easy (but not too easy) to hit. Others should take steady effort over days, weeks or even months.

Teach yourself to work even when you don’t feel like it. You’d have to do that if you worked outside the home, after all. Take your work at home job or home business just as seriously.

Overwork Comes Too Naturally

If you have enough self discipline to work at home, you may find that you also have the tendency to work too much. Finding the right work-life balance can be difficult.

overwork

Now, this may sound like a great problem to have. And there are times when the ability and willingness to work long hours will be to your advantage. But there can also be too much of that.

When you overwork yourself, you become too tired to do a good job. This can impact your creativity, accuracy, and how fast you can work.

It also impacts your life outside work. What happens to family time when you work too much?

Boundaries matter when you work at home. You must learn to stop working and be a part of your family when your work day is done.

Sure, there may be times when those long hours are necessary, and even a benefit to your family in the long run. But they shouldn’t happen all of the time.

Expenses Catch You By Surprise

Working at home can save you a lot of money. You don’t drive to work every day. You can dress however you like most days. But there may be some expenses you haven’t considered.

Work At Home Job Expenses

Some work at home jobs will provide you will all the equipment you need. They may even help pay for your internet connection.

Others will require you to provide your own equipment. This is especially true if you’re considered an independent contractor rather than an employee.

If you provide your own equipment and need to repair or replace something, that’s on you. When it’s time to upgrade, that’s on you. If you don’t own a piece of equipment you need, you guessed it, that’s on you.

Some work at home jobs provide on the job training or will help you keep up your skills with ongoing training. Others will require that you get your own training.

These are some of the work at home expenses you might not be expecting:

You’re working at home, kids in the background. Over time, you come to realize that it’s just not working. They’re too distracting.

Trading childcare or having family members help out turn out to be not enough. It’s time to pay for daycare.

You may have to spend some money getting set up to your employer’s standards:

You have a nice home office setup, and a solid wifi connection. But your employer requires a wired internet connection. You have to pay to run a cable to your home office.  This may be as simple as finding a long enough cable for the job, or as expensive as having a professional set you up.

Home Business Expenses

If you are running your own home business, of course all of these expenses will fall on you. It can be a very good idea, in fact, to budget for training to improve your skills. You can improve your business much more quickly if you learn new skills from someone else than if you try to figure it out on your own.

You’ve tried your hand at social media marketing. Pinterest, Twitter, Instagram… you’ve tried, but you just aren’t getting results. You’ve heard about the amazing results other people get from social media, so naturally you want to do better too.

Time to figure out which social media training course is right for your needs.

Don’t forget basic advertising expenses:

Social media marketing isn’t enough.  Time to buy some ads!

Home business expenses can add up, even though the basic costs of hosting your website are quite affordable.

Some things can wait on your budget, which is nice when you’re starting on a shoestring. But many of the things you can do to improve your home business a little more quickly will cost money. They also aren’t guaranteed to work, so your risk is increased.

Successfully advertising your site, for example, often has an expensive learning curve. You can take a course that will teach you to run successful ads, but you might not find the right mix right away.

Don’t Let Learning To Work At Home Get You Down

Learning to work at home can be frustrating, especially if you do have to go through the school of hard knocks to find success. You have to keep trying or you’ll never find the right way to earn money from home.

Don’t let the naysayers get you down. They probably mean well, but telling you over and over that you’re going to fail isn’t helpful. There may be a fine distinction between a naysayer and someone who sees something you don’t however, so don’t dismiss all criticism out of hand.

Don’t let your mistakes get you down. Learn from them. A mistake isn’t a complete failure if you learn from it.

Learning to work at home takes time. Not everyone succeeds at the first thing they try to do from home. Even if you start the perfect work at home job or home business right from the start, there are plenty of other mistakes to make. Give yourself time to make the progress you need to do better. You’ll get there.

Disclosure: Some of the links in this post may be 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

Last Updated June 11th, 2018

Which Social Media Sites Should You Be Marketing On?

Which Social Media Sites Should You Be Marketing On?

There are a lot of social media websites out there. You could spend hours each day on marketing on them, but which social media sites will give you the best results?

That depends on you and your target market.

Social media websites will rarely do you any good at all if you don’t put some effort into it. If you just sign up and drop your link in, you probably aren’t going to see much benefit from any of them. Occasionally,  a business will have some success on a social media site they weren’t even trying for because visitors keep sharing them, but that’s an exception, not the rule.

Which Social Media Sites Have The Right Demographics?

Every social media site attracts a somewhat different demographic, and this is what you need to look at as you figure out which social media sites to use. I’ve pulled some demographic information from Pew Research Center to get you started, but you may decide to look deeper.

To make the most of this information, of course, you need to know what your target market is. How old are they? What gender? What are their interests?

social media sites

YouTube

YouTube is huge. You may think of it as a video sharing site, but it has its social media side too. 73% of American adults use YouTube. 94% of 18- to 24-year-olds use it, making it a great option if you’re seeking a younger audience.

In other words, video is huge. If you can add video to your marketing mix, you have the chance to reach a lot of people.

Facebook

Facebook is the other big one. 68% of American adults use Facebook. It’s widely used by most demographics, although people are frustrated with Facebook’s privacy issues.

Snapchat

If you’re looking at a younger audience, 78% of 18- to 24-year-olds use Snapchat. That’s a lot. Snapchat offers ways for businesses to advertise on their platform. Snapchat can be extremely effective for advertisers, offering twice the visual attention of Facebook, beating out Instagram and YouTube as well.

You can use Snapchat to build your business free as well, of course. You have to understand the limitations of the platform and tell interesting stories to attract followers.

Twitter

Twitter attracts only 24% of American adults but jumps up to 45% of 18- to 24-year-olds. They increased the maximum tweet length to 280 characters a while ago, which is a huge help to marketers.

Pinterest

Many bloggers love Pinterest. The visual style is highly appealing, and for the right business, the demographics are great. It only gets 29% of American adults overall, but 41% of women. Pinterest is particularly popular for crafting and recipe websites, but many other niches do well there.

LinkedIn

LinkedIn is a great choice if you’re targeting college graduates in a professional capacity. 50% of Americans with a college degree use LinkedIn, but only 9% with a high school diploma or less. LinkedIn is very much focused on professional networking, so it’s probably not a good choice if your business doesn’t relate to that. B2B can do well on LinkedIn.

Instagram

Instagram presents special challenges to marketers, as you cannot put live links in your updates. You can have one in your profile, but that’s it. Still, Instagram attracts 35% of American adults and 71% of 18- to 24-year-olds. Some marketers do very well with Instagram.

You can view more details of the demographics from the Pew report through this link.

Where’s Your Target Market?

Demographic information is only helpful if you know enough about your target demographics. They aren’t always what you think they are.

If you know your competition, you can take a bit of a shortcut and see which social media sites they’re having success with. Take a look at their social media buttons. Many sites show how many shares they’ve received on individual posts and pages as a form of social proof.  This can help you decide where you want to focus your efforts as well.

Visit their social media pages as well, especially for social media sites such as Instagram, where you can’t otherwise see how well they’re doing.

Using this data from your competition is not the only thing you should do, of course. It’s just a starting place. You can experiment with other social media. You might find a place to focus where your competition is not.

Seek out references to your best keywords on the different social media sites. Don’t do this by just typing your keywords into a search box. Learn how to use hashtags to search them and see how often your keywords are used that way. Take a look at the content you find this way and the accounts it’s attached to. This can give you both inspiration and people to follow on those sites.

How Do You Use Social Media?

How you use a particular social media site depends on which one you’re using. What works well for one may not be the best way to build a network on another.

How often you should post on which social media sites varies tremendously. Some do poorly if you post more than once or twice a day, while others need frequent posts if you’re to do well at all. I’ve pulled data from this Coschedule post on how often to share on social media. I also looked at when social media users are most active through SproutSocial. The best times may vary somewhat by niche as well as by social media site. Don’t forget to consider the time zones of your target market when posting.

dream big

On any social media site, being overly promotional is not a good idea. People aren’t there to have things sold to them. They’re networking because they enjoy it, to build their own business, to get good information, that kind of thing. If you do nothing but say “buy, buy, buy,” they’ll unfriend you as fast as they can.

Instead, give quality information to bring people to you. If you sound like an expert and they need what you have to offer, they’ll decide to do business with you.

One thing that is valued by most social media sites is consistency. Don’t keep changing your post frequency. Your fans and followers will come to expect a certain number of posts per day from you, even if it’s more than the usual for that platform.

Most social media platforms love hashtags. They help people find your content. Even Pinterest likes hashtags now.

While you can learn some things just by reading online about the social networks you prefer, you will probably get faster results if you take an in-depth course. Sign up for one only if you have the time to put what you learn into practice. There is absolutely no point in paying for something and then never using it. A good course will help you avoid making too many mistakes with your social media.

These are, of course, affiliate links to the courses, but they are ones I consider to be good choices and have good reviews.

YouTube

The key to YouTube starts with making great videos, but that’s not where it ends. Your videos must be discovered by viewers, or it all means nothing. You need to learn how the YouTube search algorithm works and which techniques will bring your videos to the first page of YouTube so that they’re seen by potential viewers.

Course recommended: A Million Subs In A Year: YouTube Marketing and YouTube SEO

Facebook

You have so many options to market your business on Facebook. Starting a Facebook Page for your business is a must, but many businesses find starting a Facebook Group is even more powerful.

Most people suggest posting on your Facebook business page no more than twice a day, with once a day being ideal. This is especially true for promotional posts. If you’re being social and fun, you can probably get away with more, but be extremely careful that you do not post excessively or your reach will decrease and your fans will view your posts as spammy.

Businesses on Facebook often complain about how algorithm changes make it hard to reach their fans without paying for ads. It’s a legitimate problem. Facebook changes their algorithm often, and that can be a real headache. Paying for ads can be well worth it, however, once you know what you’re doing.

In general, you want to post on Facebook on weekdays from about 10 a.m. to 3 p.m., with Wednesdays and Thursdays performing best. Saturdays, evenings and early mornings have the least engagement.

Course recommended: Facebook Ads & Facebook Marketing MASTERY

Snapchat

I have not used Snapchat myself, and know very little about it. Hubspot recommends posting a Story only once or twice per week on Snapchat. Then spread your Snaps out through the day. You should also consider that not everyone has the sound turned on when they use Snapchat, so including text in your Stories is very helpful.

Course recommended: The Complete Snapchat Marketing Course

Twitter

Twitter is one of those places you can post a lot. 15 times a day is recommended, with several retweets of someone else’s content. Some recommend up to 50 or more tweets a day. Tweets disappear quickly as new tweets appear, giving each tweet a short lifespan if no one retweets it.

Don’t batch all your tweets into a short time frame, of course. Spread them out. Twitter does best on weekdays, with Fridays being the best around 9-10 a.m. Mornings are better than the afternoon in general, and weekends don’t do as well, with some exceptions.

Twitter has recently become more picky about the reuse of content. It used to be that you could use a scheduler to post the same tweet over and over again for as long as you liked. These days, Twitter views that as spam.

They prefer that you either rewrite the tweet in a new way each time you share a link to the same site or retweet your original tweet. Twitter is looking for more original content. This makes using schedulers such as HootSuite more difficult but not impossible. You just have to put a little more time into your individual tweets.

Course recommended: Twitter Marketing: 2 Minutes A Day To 10k Twitter Followers

Pinterest

Pinterest marketing can be a lot of fun, so long as you don’t fall for the time sink. Give it half a chance and you’ll probably find an interesting recipe or something to catch your eye.

There are a few key things you must do on Pinterest. The first is to create some keyword rich boards for the content you’ll pin from your own site. Make sure you add them to an appropriate category and give them a good description. You will want to follow relevant pinners and build up your own following.

Make sure your create your account as a business account to make the most of Pinterest. This will give you access to analytics and the ability to make your pins into rich pins.

Joining group boards on Pinterest is an excellent way to get your pins out to a wider audience, but be picky. Niche boards are usually far more powerful than “pin anything” boards, even if the “pin anything” board has a larger following. Pinterest prefers to see your pins categorized properly.

Pin a lot. Recommendations run from about 15-30 a day according to the Coschedule post, but I’ve seen many pinners swear by a higher number.

Recently, Pinterest has stated a preference for a variety of descriptions on pins. This makes scheduling more difficult, as tools such as Tailwind allow you to quickly schedule a bunch of identical pins. You have to do extra work to vary things. Make sure you create multiple pinnable images for each post. You never know which will take off best until you test them. Vertical images with a 2:3 ratio do best.

Pinterest currently gives priority to the first five pins you do each day, starting at midnight UTC. Pinterest activity peaks at about 9 p.m.

If you want to know when your best time to pin is, use Tailwind. Tailwind’s SmartSchedule will post pins at the time that is best for your industry, and by when it sees that you get the most engagement.

Course recommended: Pinterest Marketing: Using Pinterest for Business Growth

LinkedIn

LinkedIn is another of those sites that does not tolerate a lot of posting from businesses. Posting once a day is plenty.

If you want to do more, join LinkedIn groups and interact with people there. Be careful how promotional you get. You need to be seen as a quality resource. Be the trusted professional you want to be seen as, not the person who’s only interested in the next sale.

LinkedIn engagement is better Tuesday-Thursday, with Wednesdays from 3-5 p.m. being the best.

Course recommended: Linkedin Marketing: B2B Sales & Lead Generation From Scratch

Instagram

Even with its disadvantages, I know a lot of marketers love what they can do with Instagram. You should only post once or twice a day on Instagram, although a few people report doing well with more, even 10 times a day. Be careful about how often you post, and see what works for your audience.

Being heavily promotional is not likely to work on Instagram. As always, provide value. You can use Instagram to give a little behind the scenes look at your business as well as to promote.

Weekdays do better than weekends on Instagram, and you should post first thing in the morning. Later posts can do well going into the afternoon.

Course recommended: Instagram Marketing 2018: A Step-By-Step to 10,000 Followers

How Many to Use?

You can’t do a good job of using all social media websites, not even if you only stick to the big ones. There’s too much to do.

You’ll be better off if you can pick a couple to focus on. Get good at marketing on them.

Dividing your efforts dilutes them. There’s a balance between being available on a variety of networks and being unable to keep up.

As with any other sort of marketing you haven’t tried before, start by using just one social media site. Figure out what you’re doing. Get some fans, friends, followers, whatever they’re called. Get comfortable.

Even though each site takes a slightly different approach, you can take some of what you learn from each site and apply it to the next one while continuing with the sites you’re already on. You’re learning how to bring in business with a possibly more personal touch than other forms of marketing may have been for you.

Social media marketing isn’t something that comes naturally for everyone, but it’s a big help for bringing in traffic and business if you use it right. Give yourself some time and really pay attention to the learning process. You might find it a lot of fun as well as profitable.

Should You Automate?

Within reason, automation of your social media efforts is a great idea. It’s too hard to keep up otherwise.

I use HootSuite to automate many of my posts. It works with Facebook, Instagram, YouTube, LinkedIn, Twitter, and Pinterest. Its Pinterest tools are not as powerful as what Tailwind has to offer, so you may want a subscription to that as well.

What you cannot automate is the social side of social media. You need to interact with people appropriately, retweeting interesting tweets, for example, or replying to comments. Spending a few minutes on social media is a great way to handle those parts of your day when you know you have limited time to get something done.

You also need to be aware of current events when you automate. If a big event happens, make sure you don’t have any inappropriate posts going out at that time. A reference that is perfectly innocent at other times may be taken as offensive if something has gone wrong.

Do not try to automate your following of other users. Take some time to find them.

I also do not recommend using software to follow and then unfollow anyone who doesn’t follow you back. I know many bloggers worry about their following/followers ratio, but it’s really not that big of a deal in most ways. Follow people because you want to see what they post. Many social media sites now see a high rate of following and quick unfollowing as a sign of spam.

How Long Does It Take To Know Which Social Media Sites Work?

We all want fast results with social media. That would be nice, wouldn’t it? But that’s often not the way things go.

Social media results take time, just like anything else. Don’t compare yourself to the people who have tens of thousands of followers. Most of those have been at it for years.

Work on improving what you’re doing instead. You can get ideas for what works by watching the people who are successful at social media, but in the end, it’s up to you to stand out. If you’re nothing but a copycat, you’ll never stand out.

Disclosure: Some of the links in this post may be 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

Last Updated May 22nd, 2018

30+ Ideas For Working at Home

30+ Ideas For Working at Home

I often hear from people who want to work at home, and that’s as far as they’ve gotten with it. They seem to want me to tell them what to do. Know what? I can’t do that. I don’t know what kind of work at home job or home business is right for a particular person. That’s your problem. You need to think it out, look at your skills and interests, and start researching the possibilities. Once you’re there, I can probably give some better tips. Just get those first ideas for working at home, and you’ve got a start.

With all that said, here are some ideas to perhaps get you going. Maybe one of these ideas for working at home will help you. It’s not a comprehensive list of work at home ideas, but it’s a start. Oh, and yes, there will be affiliate links in the post here, but it’s potential value to readers that gets links in this post, not whether or not I get paid. There will be non-affiliate links too, in other words.

Work at Home Jobs

As always, don’t pay for a work at home job. Sometimes you may legitimately have to pay for a background check, but look into the opportunity before you do so, as that’s always a risky proposition.

You may need to get training on your own for some of these jobs as well. The training isn’t done with the employer – you have to attend classes at a school or find a good online course. You have a lot of options now to gain the skills you need for the job you want.

Data Entry

Data entry is one of the classics lots of people look at when they want to work at home. It sounds easy, and you can find lots of ads promising you big bucks for filling in simple forms.

The reality of this one isn’t quite so simple. There are indeed true work at home data entry jobs out there, but they don’t pay the big bucks, and they’re on the scarce side. I have some companies listed here on this site, but no idea who’s hiring at any point (as with all other work at home job opportunities) so don’t ask me. You may do better with one of the freelance sites, taking on an individual, usually short term assignment.

If the “job” is filling out ad forms for affiliate commissions, get better advice. Affiliate marketing is great when it works, but it’s not a job and it’s not that easy to make a living at it for most people. At the very least, there’s a tough learning curve and if you’re doing pay per click ads it can get really, really expensive before you master it.

There are better alternatives out there if you think data entry is the one work at home skill you have. You can do more than you think if you give yourself the chance. You need to look at more ideas for working at home.

Customer Service/Telemarketing

Customer service is one of the other hugely popular work at home jobs right now. It doesn’t take a lot of special skills, so many people feel comfortable trying for customer service work at home jobs. You need a completely quiet place to work, a desktop computer compatible with requirements set by potential employers (usually Windows of a reasonably recent sort), a high speed internet connection, a landline telephone, and a good quality, noise cancelling headset telephone that connects directly to the wall outlet (no wireless).

The need for quiet makes customer service a challenging job to do at home with children. Kids aren’t always quiet when you need them to be. Neither are pets. Sometimes even your spouse can be difficult, not to mention the folks mowing their lawn across the street. That’s why you must have a headset telephone that cancels out most background noises.

Medical Coding

If you want to do medical coding from home, you will need training and experience. That’s an absolute. I have yet to see any employers that will train you on the job from home. Once you have that, however, there are some excellent work at home medical coding opportunities out there.

Medical Transcription

Medical transcription is where I got my start working at home. I still cautiously recommend medical transcription, but it’s getting trickier as times change. Electronic medical records have really changed some parts, and you have to be prepared for that. That said, there are still jobs out there. Just remember that you have to get a good quality medical transcription education first, and make sure it prepares you for the current situation.

Legal or General Transcription

Legal and general transcription may be options as well for those who type well. While it is possible to get into general transcription without training if you’re sufficiently determined, I strongly suggest you take the free course from Transcribe Anywhere to get a feeling for what’s required.

You will almost certainly want training for legal transcription. Transcribe Anywhere has a course for legal transcription, including a free mini course so you can decide if that’s what you want to do before spending any money on it.

Transcription is a great alternative for working at home. I think it’s a much better choice than data entry, and there are far more jobs in transcription at home than data entry in my experience.

Bookkeeper/Accountant

Lots of people and companies need a good bookkeeper or accountant. If you have the skills, you can take it home. You may need to meet with clients in person at times, but much of the work may be done at home.

Tax season is a very busy time for bookkeepers and accountants, of course. You’ll need to consider how many clients you can handle even when they all need help around the same time.

Computer Programmer/Software Developer

My oldest sister used to do computer programming from home. I know it’s entirely possible, even though she eventually decided it wasn’t for her. You have to have the skills already, but if you’re a programmer, you don’t necessarily have to go to the office anymore. You can find a company that lets employees work from home instead.

Teacher

Not all teachers work at school. There are charter virtual schools which hire teachers to work primarily from their homes. Meetings with students and parents may be required, but the bulk of the work can be done from your home. In most programs, you do need a teaching credential for this work.

Online Tutor

If you don’t want to go all the way to being a teacher, there are also companies which hire online tutors. You may still need that teaching credential, however. There are a number of companies, however, that do not require a teaching credential for their tutors. Read the job description and requirements carefully so that you only apply for jobs that you’re qualified for. You’re only wasting time if you apply for jobs you aren’t qualified for.

Translator Or Interpreter

It’s a big world out there, and sometimes a translator or interpreter is needed to get through it all. Translators can work from home for a particular business or service, or strike out on their own as a freelancer. You will need to be fluent in both languages you deal with as a translator.

Many interpreters work from home over the phone. You’ll want a good setup so that you can hear clearly and be heard clearly. You might be interpreting between a patient and doctor, for example, and it’s very important to get things right.

Mystery Shopper

Most mystery shoppers don’t earn all that much, but the pay per job can be decent if it’s close enough to your home. It’s a nice way to get out of the house while earning some money. Be aware of the many scams in the mystery shopping arena and make sure you deal with reputable companies. Some people do fairly well, but it takes time to get to where you earn good money.

Health Care

Nurses may be able to work from home answering health related questions on the phone. Nurses can also do case management from home. Most positions require that you be a registered nurse in the state you reside in.

Technical Support

Technical support can be like a customer service position in some ways, except you’re dealing with much more technical information. The pay can be better. Some technical support jobs require a college degree or certification.

Be prepared to deal with problems ranging from the simple to the complex. People call tech support for many reasons, and some of them will have very little understanding of what you need them to do to help solve the problem.

Website Developer

Do you enjoy creating websites? Know your HTML, CSS, JavaScript, PHP and so forth? You may be able to set up a business developing websites for other businesses or find a work at home job as a website developer.

This is one option that many people do a lot of their marketing locally. Not all small, local businesses have websites and may be very interested in having one developed for them. It’s a highly affordable marketing tool, even after the expense of the website.

Graphic Designer

Whether you’re creating a logo for a website or a photo spread for a magazine, graphic designers don’t necessarily have to work from a big office. You can do quite a bit of this on your own for clients or be a work at home graphic designer for a company.

Alternatively, make great designs and sell them on TeepublicCafePressZazzle, or many other websites.

Virtual Assistant

Good at doing things around the office, like handling emails, appointment setting, data entry, online research and so forth? There’s pretty good demand for virtual assistants who can handle a variety of business tasks. Take this course if you want to learn how to be a successful virtual assistant quickly.

Photographer

If you love taking photographs, you can make the most of that by becoming a photographer. You’ll need to develop a good portfolio, and it’s often best to specialize. Some prefer being a wedding photographer while others prefer family photos, for example. Certainly, you can do a few different types of photography, but it may be easier to build a reputation if there’s one you really specialize in.

You don’t have to just take pictures for sale to a particular client. You can also take photos and put them up for sale on stock photography websites. The income from these may be small per sale, but it can build up if you provide an interesting, useful selection of photographs.

Writer

There are lots of opportunities out there for writers, whether you want to be a freelance writer or work for a single employer. There’s also a lot of competition because so many people want to work as writers. You have to find a way to stand out.

It’s a good idea to specialize as a writer. Consider your experience to figure out what areas are best for you to specialize in. You can write articles, ebooks, reports, resumes, and much more. You may want to consider this course, 30 Days To Freelance Writing Success, to get things moving.

Marketing

Ever look at the copy on a sales page and pick apart just how they convince visitors to buy? Are you a convincing writer yourself? You may do well running your own website selling products or you can do marketing for others. A great copywriter can earn very good money.

Social Media Marketer

Just how much of a chatterbox are you on Twitter, Facebook, and other social websites? Are you always finding the great links to share? You may do well marketing other people’s businesses on social media for them. You can be a social media marketer as a regular job, freelance and help several companies with their social media marketing, or use it as a strategy to promote your own online business.

Drive

Driving isn’t working at home as such, but if you don’t need to do everything at home, you can work for Lyft or Uber as a driver. These work if flexibility is your goal and you don’t have to be at home all of the time.

Freelance Websites

This is where the plus in the article title comes from. Just about any job you can do at home, you can find through a freelance website. They’re great for building a portfolio or resume when you’re just getting started, and you can make a living just through freelancing when you’re good at it.

Many freelance websites have you create a profile, then you bid on jobs. Don’t obsess over being the lowest bidder all the time. You don’t want the jobs that don’t pay what you’re worth; they’re reputed to be the most difficult customers because they want so much for less.

Here are a few websites you can check out for freelance job listings. Some are the bidding sort, others are set up other ways. You may need to work at the office at least part of the time for some freelance jobs, but many can be done entirely from home.

Guru
Craigslist (beware of scams)
Upwork
People Per Hour
Freelancer.com
Hire My Mom
Home Job Stop
iFreelance
Toptal
Freelance Writing Jobs

And many more, just do a search with your favorite search engine.

If all you put down for your skills are common things such as writing skills, you’ll have a lot of trouble finding jobs. Some freelance sites won’t accept you with skills that are too common, as they have too many people bidding on those jobs already. Give some real thought to how you apply to freelance sites as well as your portfolio. It’s a good idea to have an online portfolio outside of the freelance sites so more potential clients can find you and review your work. Starting a blog can help you put your skills on display.

Home Business Ideas

There are a ton of possibilities when it comes to running a home business. Strictly speaking, freelancing is a home business too, but many people think of them separately, and so I’m treating them separately.

Now, you can combine a few things to make your home business work its best. You can have a blog, do affiliate marketing, and have an email list that you send special offers out to. You can have your own product and do affiliate marketing at the same time. These things aren’t exclusive; just make sure you learn to do each part before you add on another thing. Taking on too much at once with a business makes it easier to fail.

Affiliate Marketing

This is just one form of online business. There are several other models, but affiliate marketing appeals to a lot of people. No worries about taking payments, dealing with inventory or shipping products – it just sounds easy.

As with any other home business, there’s quite a learning curve, and many affiliate marketers make under $100 per month, from what I’ve read. In other words, don’t assume you’ll make a fortune, no matter what the promos say. One way or another, you have to learn to market, whether it’s online, offline, social media, pay per click, buying ads on other websites or creating your own.

On the other hand, you can market just about any product you can think of. Affiliate marketing is great if you want to run a website about your hobby – just refer people to sites that sell the things necessary for the hobby and will give you a commission. Make sure you keep your recommendations honest – there’s no quicker way to lose a reputation than to recommend junk.

I suggest taking an online affiliate marketing course to get going. It’s not quite as simple as throwing a few links on a page or into your social media stream, believe me! You’ll earn more as an affiliate if you know what you’re doing.

Blogging

There are lots and lots of bloggers out there now. It’s a popular home business model. Affiliate marketing can be a part of it, but you can also sell ad space, get paid directly to promote products or use it to build upon another part of your business.

Most bloggers won’t hit it big. It should be obvious that we can’t all be big name bloggers, but with all the dreams people have about their home businesses, I think it bears mentioning. Keep working on your blog, and you get a decent following and earn a good living, if not the spectacular money some bloggers earn. It doesn’t cost a lot to start a blog, making it worth the effort.

Email Marketing

Nope, email isn’t dead. It’s not even suffering too badly. Just because a lot of people enjoy reading blogs and receive posts through an RSS reader, or keep up with things on Facebook doesn’t mean they don’t use email anymore. It’s still pretty strong.

There are a lot of rules to follow as an email marketer. Don’t buy a list. That’s a great way to get in trouble for spamming. Don’t just send emails from your home computer either. Most ISPs really don’t like that, and may limit how many you send, plus if you get accused of spamming, you can lose your entire internet connection.

It’s much better to go with a service such as Aweber or Get Response. They provide the HTML for your subscription forms, handle spam complaints and unsubscribes, and so forth. The main thing you do is write and send out your emails, and work on attracting people to your list legitimately. Keep it legit, as either company will terminate any account they feel is getting subscribers the wrong way.

Make Videos

Video marketing is usually a portion of your overall business. Unless you get a lot of views, you aren’t going to earn a living from your videos without selling something, whether you do so as an affiliate or sell a product of your own creation. Sufficiently popular videos may also earn an income from ads placed on the video. YouTube is the popular site for posting videos, of course, but you have to watch out for the rules. Google’s pretty strict, and accounts can be deleted.

Take a little time to learn YouTube marketing to improve your chances of success with YouTube and similar sites. Learning from someone who knows how to get things moving can help you avoid a lot of the mistakes others will make.

Product Creation

The wonderful thing about online marketing is that it’s really easy to make your own product. Ebooks, software and apps can sell very well online, and may not be all that hard to make. You need an idea, then you need to take action to make that product a reality. Then start marketing. As with any other business, it will probably be tough at first, you may fail a few times, but keep at it and you might make it.

Life Coach

Many people enjoy working with a coach to get their career, life or home business running better. If you’ve had some success and enjoy sharing your skills, you may be able to earn a living as a coach. You can take a course to learn how to be a life coach and get your business going.

Daycare Operator

How about going the traditional way? Running a daycare from your home has been around a very long time. The hours are long, the pay may not be great, but you’re with your kids.

Network Marketing

This is another traditional way to earn money from home. From classics such as Mary Kay, Avon and Watkins, to the floods of newer network marketing companies out there, you can have fun selling products to family, friends, referrals and possibly even online.

Sell Crafts

Whether you sell on Etsy, eBay or elsewhere, it’s much easier than it used to be to make crafts and sell them online. There’s lots of competition now, but that means lots of opportunities as well.

Store Owner

You can run your own store selling physical products. You’ll need appropriate licensing for your area, a wholesale source for products, a way to take online payments (Paypal works, but you may want to consider other credit card processors as well), and a website to display your products.

Now, you don’t necessarily have to have the products in your home. Some people prefer to use dropshippers, so as to simplify the shipping process and the inventory. Getting stuck with a bunch of something that didn’t sell is a pain, after all. You’ll still have to deal with customer service issues, store promotion and so forth.

Your Turn

Now it’s your turn. What types of work at home do you think are worth it?

Disclosure: Some of the links in this post may be 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

Last Updated May 1st, 2018

20 Quick Ways to Promote Your Online Business

20 Quick Ways to Promote Your Online Business

Promotion is one of those things I’m not as good about as I should be. It’s too easy to think of it as something that takes a lot of time, but it doesn’t have to. Some promotional efforts take only a few minutes a day. It’s vital to promote your online business regularly.

1. Use Pinterest

Many bloggers and website owners have found that Pinterest can drive great traffic if used consistently. Take the time to make pinnable images for every post. Pinterest suggests images be 600×900 pixels, or a 2:3 size ratio, up to 600×1260 pixels or a 1:2.1 size ratio. They also say square images are acceptable, although everyone I’ve seen post about it finds that they don’t get great results from square images, and prefer longer ones.

Pinterest also encourages you to have multiple pinnable images for each post.This gives you several chances to attract people’s attention. Spread these images out – don’t pin them all to the same board at the same time. There are a lot of places to find great free images if you don’t want to make your own, as well as free image editing tools so that you can customize them.

Use Tailwind to schedule your pins across all of your appropriate boards. This will save you a ton of time.

2. Post on Your Facebook Page

Facebook is another easy choice. I suggest doing more than just adding the link to your post – have something to say, at least the title of the post. Some people find that the get better results without the preview of your post showing beneath it, while others say it’s better to post something and then put the link in the comment. The second one is harder on people using mobile platforms, who don’t see the link right away, however.

Facebook is always changing how much exposure your posts to your page will get, making them something of a pain to use.

3. Share on Twitter

A few words on what it’s about, a link, and you have a tweet ready to go. Make it interesting – you know how fast things move on Twitter. Remember to use appropriate hashtags. You can use Hootsuite to schedule your tweets to make this easier.

Twitter has recently become picky about sharing the same post over again on their platform, even across multiple accounts that you own. If you share your posts more than once, make sure that you change up what you say about it.

social media

4. Have A Contest

People love contests. Figure out what you can offer as a prize, and you can have a contest on your site. Most websites do some sort of sweepstakes, where people subscribe to a newsletter or follow the site on social media to get entries.

Make sure you know the laws about contests in your area. This will vary from place to place. You don’t want to get into legal trouble when you’re just trying to promote your online business.

5. Promote Old Posts

Promote some of your older posts on your preferred social networks. You don’t have to stick to your most recent work, after all. Make sure you change what you say about it, try new images, and generally test things to see what gets you the best results. Once again, use Hootsuite so that you don’t have to spend a lot of time promoting old posts – you can automate a lot of it with tools like Hootsuite.

6. Comment on a Relevant Blog

Keep your comment relevant to the subject at hand and make it interesting. “Great post” isn’t going to drive many people to click on your site. It’s best to stick to your real name rather than keywords in the Name section of the comment form too – some blogs will delete your comment if you do the keyword thing. No extra links in your comment unless they’re really relevant and you know the blog owner won’t mind.

This can also help you develop a relationship with other bloggers in your niche. If you want to do guest posting, this is a huge help. It also improves the chances that other bloggers will choose to link to your blog as a resource in their own posts.

7. Put a Signature in Your Emails

Most email platforms will allow you to have a signature automatically added to all your emails. Take advantage of that. You can include your name, URL, and relevant social media profiles. Think about what you most want to get in front of the people you’re contacting.

laptop and camera

8. Participate in a Relevant Forum

This can be tricky, as not all forums will allow you to have a signature line with a link. Watch those rules when you join forums, and be very careful about promoting your site outside your signature. Also make sure that you aren’t getting sucked into spending an excessive amount of time on the forum, especially if you end up reading more than participating. As with blog commenting, keep it relevant and not to promotional. Most people aren’t on the forum to read an ad from you, and excessive advertising is one of the quickest ways to get banned on a forum.

9. Respond to People

Whether you’re replying to emails, blog comments, tweets aimed at you, Facebook comments, etc., take a little time to respond to people who have contacted you. People remember things like that.

10. Write an Email Template

Got some questions you receive regularly by email? Make a template for your standard answer. This is a huge timesaver when going through your emails, plus you can really think out what your best answer is beforehand.

I have several templates I use. They have to be updated occasionally, but it’s so nice to have an easy way to answer common questions, rather than having to look up the link to information I’ve shared many times before.

11. Review Your Analytics

While this doesn’t directly impact your website promotion, it can give you ideas for posts that are getting traffic, and the sites that send it. Knowing which of your efforts have been most effective is vital.

You can use this information when creating new content for your site. The things that have been successful for you already can help you generate new ideas your audience may enjoy.

looking at stats

12. Do Some Keyword Research

While it’s a good idea to do keyword research when writing blog posts, it’s helpful to do it in general too. I find some good ideas just by really digging into different keywords I’ve considered.

One of my current favorites is Answer the Public. When you put in a keyword, it will come up with all kinds of queries people have made on that subject. I like to download the CSV of the information and review it that way. Then I have it on hand the next time I want to use that keyword.

13. Look For Ways to Interlink Your Content

Linking within your site to your own content gives visitors the excuse to keep looking around your site. Make it easy for them by linking relevant posts and pages to each other.

The best way to do this is taking a little time to find relevant posts every time you write a new one. Sometimes you will also find that an older post should be linked to a new one. Think about your old posts as you write, and drop in the appropriate links.

14. Link to Other Relevant Websites

Want to be a great resource? Link to other great resources. Not only are you giving your visitors more of what you’re looking for, other site owners will see you linking to them and possibly driving traffic to them, and may return the favor.

15. Find Places to Guest Post

Writing a quality guest post should take more than a few minutes, but doing a search for places to consider can be done quickly. Search for sites in your niche that allow others to write for them. Read through the qualifications, subscribe to the RSS feed of the site or otherwise make sure you can keep up on what’s getting posted. I keep a list of sites to consider.

Do not guest post on low quality websites! This can damage your search engine rankings. Go for the best websites you can get to publish your posts. This will take patience, as some sites take several weeks or even a few months to tell you if they’ve accepted your posts.

computer stats

16. Answer Questions on Q&A Sites

Sites such as Quora can be excellent for promoting your site – just don’t overdo it. Be relevant, especially when you include links to your own stuff in your answers, don’t be afraid to link to things you don’t own if they’re the right resource, and remember that you don’t have to include a link every time. You don’t get the best attention on Q&A sites by answering a lot of questions – you get it by providing the best answers.

17. Make Videos

YouTube and other video services are great for promoting your business. You probably don’t want to be purely promotional – people prefer to be entertained or informed. If what you’re saying can be boiled down to “my business is so great, my business is so great,” you won’t get many views of your videos.

It’s amazing how well some people do with videos. There are people making significant money unboxing products, playing video games, or playing with toys. I’m often amazed by what my kids like to watch on YouTube, and by how much some of these people earn with their videos.

18. Go Live

Many marketers are getting great results by using Facebook Live. People who are online right at that time can watch you and interact with you. You can answer questions directly in your video as they come up, or have someone type in answers for you.

Obviously, you must be well prepared to go live on video. I would suggest that you rehearse whenever possible. Going live is likely to be easier if you have recorded videos in the past. It’s much the same, except you can’t edit out your mistakes.

19. Make a Magnet For Your Car

A magnet with some information about your business attached to your car can help you promote your online business. Keep it quick and simple – no one has time to read a long ad while driving.

20. Celebrate an Unusual Holiday

There are “days” and “months for just about anything. April, for example, is National Humor Month, International Guitar Month, Keep America Beautiful Month, Lawn and Garden Month, Mathematics Awareness Month, National Poetry Month, National Pecan Month, National Welding Month, Records and Information Management Month, Stress Awareness Month, Sexual Assault Awareness Month, and many more. Today is Mother Goose Day, as well as May Day. Search for unusual holidays and see what comes up.

For that matter, you can make your own pretend holiday. It won’t be anything official to anyone else, but it could give you something fun to celebrate on your site each year. Make it fun enough, and people might start talking. But if you choose something like “My *$&#@$!#* Computer Crashed Day,” try not to repeat it next year.

How do you like to promote your online business? Are there any interesting promotion tactics you have tried that have worked?

Disclosure: Some of the links in this post may be 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

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Disclosure: Home with the Kids is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com. I also review or mention products for which I may receive compensation from other sources. All opinions are my own.