Can Tailwind Improve Your Pinterest Marketing? A Tailwind App Review
Are you getting good results from your Pinterest marketing? It’s a lot of work, isn’t it. Well, if you haven’t tried a Pinterest scheduler already, you want to check out this Tailwind App review and decide if it’s for you.
I’ll admit I’m something of a latecomer to serious Pinterest marketing. I tried it a little early on, but didn’t do enough to do well, and dropped it.
But these days I use Pinterest quite a bit more extensively, and I’m starting to see results. Enough so that I decided to subscribe to the Tailwind App to make pinning easier.
My Pinterest Story
As I said, I started out not using Pinterest a whole lot. I didn’t put a lot of images in my blog posts then either, which I deeply regret now.
If you’ve been hesitant to add images to your blog posts, don’t be. There are a lot of places to get free images for your blog posts if you don’t want to take your own photographs. Then you can use a free tool to make those images look great on your blog. It’s really not difficult.
I had assumed for a long time that because my niche isn’t all that visual, Pinterest wasn’t for me. I was wrong. If you can come up with images for your posts, you can use Pinterest.
When I finally got serious about using Pinterest, I did manual pinning. Manual pinning can be a great method, but it is time consuming. The one problem is that pinning often took me more than an hour a day.
I developed a spreadsheet to help keep track of my posts and when they had been pinned to each board. This way I didn’t have to worry about repeating too often.
Then Hootsuite added in their own way to schedule pins. The interface isn’t great for that, but it works. I could schedule my pins out rather than have to do them daily. That was a big plus.
Still, I hadn’t tried the Tailwind App. I had read a number of reviews about how good it
A family crisis delayed my plans. I wasn’t about to try Tailwind when I didn’t have the time to test it properly. I delayed signing up.
Finally, I had time to sign up for the Tailwind App and time to use it. It took just a few days for me to decide that it was worth the subscription. I’ll explain in the rest of the review.
What Is The Tailwind App?
Tailwind helps you figure out the best times to post and takes care of the actual posting for you. It also has detailed analytics to help you figure out what’s working for you.
Tailwind is also an official Pinterest marketing partner. This is vital. Scheduling pins through an unofficial tool can damage your account.
What Does The Tailwind App Cost?
As social media scheduling tools go, Tailwind is extremely affordable. It even starts you out with a free trial, so you can decide if it’s worth the cost before you pay for it. You can schedule up to 100 pins or 30 posts on Instagram to try it out before you have to pay for a plan to continue. That’s enough to give the Tailwind App a solid review on your own schedule.
You don’t even have to give your credit card information for this free trial, so there’s nothing to cancel if you don’t like it.
That said, as of this writing, it’s about $10 a month if you pay annually, $15 a month if you pay monthly. That’s per account, so if you want to use Tailwind for both Pinterest and Instagram, it will be about $20 a month if you sign up for the annual plan.
I know, it can be difficult to shell out $120 or more at times, but the savings are significant if you can do it.
The time you save pinning will be worth it as well. How much do you value your time at? If you spend an hour a day pinning manually, that $10 a month to handle a large chunk of your pinning automatically looks like a bargain, doesn’t it?
Tailwind saves me hours of work and much frustration. It’s well worth the money to me.
Setting Up Your Account With The Tailwind App
Once you’ve started your free trial or subscribed to Tailwind, you have to set up your account. This is fairly easy, but takes a little time.
Tailwind will start your out with the Smart Scheduler. This starts out by using times that people are active on Pinterest.
Odds are that you will want to pin more often than the initial recommendations Tailwind gives you. This is easy to do.
Go to the Your Schedule page on Tailwind. This will show you the times that Tailwind has selected for you to pin. When you start out, this will be just a small number of slots, but you can decide how many to have open each day.
If you’re doing a lot of pinning, you will want to increase this number. In the Smart Schedule box, there’s a small button that allows you to recreate your schedule, and tell Tailwind how many slots to include. Tailwind will create a new schedule with that many slots during the times of day that they have determined your audience will be most engaged.
The number of slots will change by the day of the week. Tailwind knows that Pinterest gets a lot of use over the weekend, and Smart Schedule takes advantage of that.
You will also need to group your board into Board Lists on Tailwind. This is key to making scheduling a snap!
Go through all of your boards on Pinterest and figure out what groupings will work best for you. A board can be in more than one board list. This means you can create different versions of more or less the same list, so you aren’t always pinning to your boards in the same order.
I don’t know that it matters if you do that, but mixing things up is unlikely to hurt anything.
With these features set up, you’re ready to start scheduling your pins with the Tailwind App.
Scheduling With The Tailwind App
The Tailwind App makes scheduling your pins incredibly easy. Once you’ve done a little setup, scheduling a pin to go on all the appropriate boards at an interval you specify takes mere moments. It’s incredibly easy.
Install the Tailwind addon to your browser. This is the easiest way to use Tailwind, as it allows you to use it directly on the site you’re on.
When you’re on a page that you want to schedule pins from, click on the Tailwind addon icon. It will open up an overlay with the pinnable images from that page.
Select one or more images for pinning. When you’re ready, click the Go Schedule button. This will open up a Tailwind window with those images.
For each image, select the boards or board lists you want that image pinned on. You can also tell Tailwind how much of an interval you want between pins for that image. I suggest at least 24 hours between pins of any particular image, so that you aren’t flooding your Pinterest account with pins of the same image from the same page over and over. That is much too spammy.
You can also decide which day you want the pins for a particular image to start.
I like to mix up my pins pretty well, so I take extensive advantage of these features. I currently set things up so that I’m pinning from a particular page about every other day, and alternating between the images. This means that Image 1 gets pinned on day one, Image 2 on day 3, Image 3 on day 5, and so forth.
With this method, I set Tailwind to pin each image every 6 days if I have 3 images, 8 days for 4, and so forth. With multiple images per post and lots of boards to pin to, each schedule I set can run for months.
I will note that I haven’t tested this method enough to know if it’s the best way to go. I like that it means my pins look different every day. Pretty sure that’s a good thing.
In general, start out with something similar to your current Pinterest marketing routine, and adapt it as you get used to the advantages Tailwind offers. This should be just one part of your social media marketing strategy.
Check Out Smartloop
Smartloop is a new feature from Tailwind App that allows you to loop your pins. This is a huge advantage when you’re marketing your blog or online business. You get 250 looped pins per month with your Tailwind account. If you need more, you will need to buy a powerup.
I like Smartloop best for seasonal pins that are a pain to remember to start on time. Just let Tailwind handle it! You set up the loop for the right season, and let Tailwind handle it. It’s best to start the loop at least two months before the event.
But you can also use Smartloop for evergreen content. It’s great for those posts that you want to keep promoting.
Smartloop even allows you to set board rules, so you don’t have to worry about overpinning to a group board.
Make The Most Of Tailwind Stats
One of the best features of Tailwind has to be the stats. If you want to understand how your pins are performing, you need to check these out.
While you may often see posts about people bringing their pin views to 100k a month or more, that’s far from the most important statistic. In fact, it’s relatively unimportant. All it tells you is that your pins are being seen. It has nothing to do with how they’re performing when it comes to driving traffic.
What you need to see is how individual pins are performing. This is the kind of information you need to see what kind of content performs well for you, as well as which style of pin.
This is what you see in the Pin Inspector.
Be aware that if you want to see stats on your pins from more than 30 days ago, you have to pay for an upgrade. If you’re keeping up on your stats, this shouldn’t be an immediate problem, but there may come a point where you want to pay the extra to get a longer view of how your pins are performing.
You can also see how your boards are performing. This is a big help in deciding which group boards are worth the effort. Check out the Board Insights page
If you’re a member of a bunch of “all niche” group boards, for example, you may find out that these really aren’t worth the trouble for the most part. Pinterest doesn’t really like “all niche” boards anyhow. They can make it harder for Pinterest to decide to show your pins for the keywords you’re
Group boards with a distinct niche should perform better. Check your boards by doing a few different sorts on them. Group boards are not as favored by Pinterest as they once were, but are still worth testing.
First, check engagement. This is where the Board Insights page start for me, so it’s easy. You want to see which boards get the most response from your followers. These boards are valuable to you. You’re doing something right with them.
Low engagement may not be a bad thing. Seasonal boards will have low engagement when it’s the wrong time of year. Same for any board that you don’t pin to often. If there’s nothing to create engagement, nothing will happen.
Sorting by number of repins can be interesting, but will definitely be biased toward the large group boards. Lots of repins doesn’t necessarily mean a lot, especially if the board has a low engagement score and the number of repins compares poorly to the number of pins to the board.
Your virality score is useful as well. You want a lot of repins per pin.
Join Tailwind Tribes
If you really want your pins to spread out across Pinterest, you need to join relevant Tailwind Tribes. You can do this without signing up for a paid Tailwind account.
A Tailwind Tribe is a group of bloggers on Tailwind that agree to share each others’ pins. Usually, for every pin you share to a group, you must share one other pin from the group.
Your basic Tailwind account allows you to join five Tribes and share a total of 30 pins across them each month. If you share a pin to multiple Tribes, it will count against your total each time.
You can add pins to your Tribe from the Tailwind browser addon, just as you add any other pin to Tailwind. The addon will warn you if you have added that particular pin to that tribe already, which is useful because many Tribes have rules about resharing the same pin.
You can upgrade your Tailwind account to get access to more Tribes and pins. This is called a Tribe Powerup. Prices for powerups as of this writing run from $59.88 – $359.88 per year, depending on how much of a powerup you need.
This may seem like a lot of money, but it’s an investment in your blog. The more people spreading your pins across Pinterest, the better chance they have to go viral if they’re high quality.
Of course, don’t spend money on a powerup until you know what you’re doing with Pinterest and Tailwind Tribes. Give yourself a little time to discover what works before you spend extra money on these things.
You can also use Tribes to find more content to pin. You should always pin a mix of your own content and the content of others. This way you won’t be seen as 100%
How To Find The Right Tribes
Tailwind makes it easy to search for Tribes by searching for them by keyword or category. You want to seek out active Tribes that are a good match for your niche.
But how do you know they’re a good match?
Tailwind allows you to preview each Tribe before you join it. You can get a look at the rules and see what kind of content other members are sharing there.
If you don’t like the looks of it, don’t join it.
Some Tribes allow you to join freely, but others have you put in a request, so the person running that Tribe can look over your Pinterest and decide if you’re a match.
Does Pinning With The Tailwind App Really Help?
When it comes right down to it, the only thing that really matters with the Tailwind App is if it works. If it doesn’t work, there’s no point whatsoever in using it.
Tailwind does several things that can help you pin more consistently while spending less time doing so. It also helps you find the most effective times to pin, and schedules your pins during those times.
With the way Pinterest works right now, there is some debate about how much the timing of your pins really matters. The feed Pinterest users see varies quite a bit, after all. But I believe there’s a real advantage to having your pins spread out throughout the day, rather than all done at once manually.
Not that you can’t do well on Pinterest with manual pinning. But it’s a lot more work. I found manual pinning my content frustrating and exhausting.
Does Tailwind Have Any Disadvantages?
By now, I’m sure you can see that there are a ton of advantages to Tailwind. But it’s not a complete Tailwind App review if I don’t admit to the disadvantages.
Honestly, there aren’t a lot. But there are a few.
You Can’t Set Pinning Rules
The biggest one, perhaps, is that you can’t tell Tailwind that it can only pin to a particular board a certain number of times per day, except in Smartloop. This can be a real issue on group boards that have rules about how often you’re allowed to pin on them. It’s quite common for a group board to limit members to 3-5 pins per day. It’s easy to go over those limits with Tailwind.
You Still Need To Visit Your Group Boards
Tailwind also won’t handle your group board reciprocation. Most group boards expect that you will pin at least one other pin from the board for every pin you share to it.
That said, it’s not the worst thing that you can’t do that from Tailwind. Having to reciprocate on the group boards means you still need to go to Pinterest daily and take care of those. It’s a great way to show that you’re active on Pinterest itself, not just an automated account.
I usually check my pins first thing in the morning and figure out which boards I need to share pins from. I pin interesting things from them, then go to my Pinterest home feed and pin a few more interesting things from there.
If you want to be something of an authority on Pinterest, you can’t just pin your own stuff. You have to pin other people’s stuff. Doing this shows that you’re making an effort to do so.
Tailwind Can Be Slow
Tailwind can also be slow at times. Every page loads relatively slowly. This can be quite frustrating.
The Publisher page that shows your schedule can be especially slow when you have a lot of pins scheduled. That’s because there’s so much data for it to pull up. These things take time to process.
No Android App
While Tailwind has an iOS app, they do not currently have an Android app.
Is Tailwind Worth It?
If you’ve read this whole thing, you already know my answer to it.
There’s a reason why I switched over to the paid version of Tailwind well before my trial was over. I knew my answer.
Is it right for you?
It’s free to try out. Why not find out if Tailwind is right for you by giving it a try?