Talking Business with My Daughter
My daughter is developing quite the interest in business. We got into talking about logos when she saw the new Pepsi logo and absolutely hated it.
This time Walmart got it. She hates the “Save money. Live better. Walmart” slogan. She announced that she wants to write a letter just to explain that she doesn’t like the slogan.
The cutest part was explaining to her what a slogan is. She kept going on about it, but switching the word to “slogo” which works pretty well too.
We told her that if she’s going to write a letter, she needs to have constructive advice as well as criticism. Her letter idea was along the lines of:
Dear Walmart Guys,
I really hate your slogo. Please change it.
That’s 6 year olds for you. Very direct, to the point, and a minimum of useful information.
Considering how interested she is getting in business related matters, I think it’s probably a good time to start her thinking more on what I do. She already has a website, but she hasn’t touched it in a long time. I’m thinking she might enjoy sharing her opinions on toys and such. I’d still be keeping her rather anonymous; we’re talking about a young child, after all.
But it might be a good experiment, especially if I can finally get her interested in writing, currently her least favorite subject in school.
That`s excellent! Kids are great entrepreneurs if given the right advice, they know NO limits and are fearless in getting out and promoting.
My baby sister started making cookies to sell in the local Saturday market when she was 4. Her selling point? “They are really, really good cookies and ONLY a dollar.” People thought she was cute, so they bought a cookie. Then they realized she was right about them being good and would buy several more. She often sold out in less than an hour and had to start making upwards of 5 dozen every Saturday morning. She would even catch the people who said, “I`ll buy one later” by going back to hit them up again or if they said they weren`t hungry right now, she`d notice them eating something else later and go sell them some dessert! We could learn a lot from that kind of persistence.
I think a website is a great idea for your daughter. Let us know when she really gets it going!