Where Are All the Clients?

Resources and Tools for Virtual Assistants

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Clients are the obvious lifeblood of a virtual assistant home business. You quite simply cannot get anywhere without them. But finding them is not necessarily done in the most obvious ways.

Certainly you can check locally. There are a lot of small businesses in most areas that could use the services of a virtual assistant. You can send out a mailing to a list of small businesses in your area and see about the responses you get.

But be warned, mailings add up fast. And you need to target them to the kind of businesses you want to work for. There's no point in mailing to lawyers if you specialize in helping realtors.

But mailings aren't the only way to contact local small businesses. You can be visible in your local business community. Join the Chamber of Commerce in your area. The SBA. Any other business groups in your area, especially if they are targeted towards the kinds of businesses you're looking to work for.

Similarly, you should be on the lookout for small business events in your area. Charity events can also be good. Have plenty of business cards and talk your services up.

Sometimes other, more experienced virtual assistants will be looking to subcontract to someone else. While this generally won't give you an "in" with their client, it's work! Use it as a chance to really get things started.

Alternatively, if your skill sets complement each other, have services that you work together on. Maybe one does well on website design, the other on logo design or marketing. It can be very helpful to be able to offer more complete services.

This is not too hard to do. Network within virtual assistant communities. It's one of the easiest ways to get to know some of your fellow virtual assistants. You'll probably have to pay a membership fee, but since it's a cost of your business it should be tax deductible.

You can also find work on freelance websites. Places such as Upwork and Guru are popular choices. Don't underprice yourself even on these sites by too much. Getting the experience matters, but you don't want to be overwhelmed by low paying work when something better comes along.

And of course you should have a website. This is a great chance for clients to find you. Your website should be listed on all your marketing materials, starting with your business cards. Having a website means that your virtual assistant business can go global.


What About Local Clients?
Finding local clients doesn't mean you have to take the virtual out of virtual assistant. There are some advantages to having local clients.

How Should a Virtual Assistant Set Rates?
Your rates help to determine your success as a virtual assistant. They can bring in or scare off potential clients. How do you make this work for you?

Copyright © 2003-2018 Stephanie Foster unless otherwise indicated

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