You’ve got an idea for an online business. You’re going to get started. You’re raring to go. It’s going to be amazing.

Or is it?

While there are no guarantees in any kind of business, the wrong moves have always been able to make it more likely that you’ll fail.

1. Starting up without research.

What do you know about your niche? Have you narrowed it down? Do you know anything about the people you hope to sell to? Do you even understand the products you’re going to be discussing? Do people look for information about it or do they buy the products online?

Most people who start a successful online business have researched their topic.

If you don’t do research, you’re making it much harder on yourself. You probably aren’t going to succeed. Most people who start a successful online business have researched their topic. They know enough about it to make a website that should interest people searching in that niche.

This holds true even if you buy a product or buy into a business opportunity that looks great. Research it first. Make sure that you really understand what it’s about before spending money on your business.

2. Expecting instant results.

It’s wonderful when a website starts getting traffic. It’s even better when it starts earning money, better yet when it starts earning serious money.

That doesn’t usually happen quickly.

If you expect instant results, you’re likely to give up on your site too soon. That’s no way to bring up a successful business. You have to be willing to give it time.

3. Expecting your motivation to last.

You should be enthusiastic and motivated about your business at first. If not, why are you working on it in the first place?

But that doesn’t mean you’re going to be enthusiastic and motivated every day. Sometimes you’re going to be frustrated. Sometimes you’re going to be tired. Sometimes you’re going to wonder if you will ever reach even the most modest of your goals, never mind your dreams.

Sometimes you’re going to wonder
if you will ever reach even the most modest of your goals, never mind your
dreams.

Be ready for burnout. Be ready for frustration. Know that those don’t usually last either.

4. Fail to be passionate about your business.

Passion for your business isn’t quite the same thing as motivation, although they are related. Your passion for your business is a part of what provides your motivation.

If you don’t really love your business, it’s going to be harder to get past those times when you lack motivation. It’s going to be easier to give up.

5. Ignoring your website.

Some niches need more attention from you than others when you create a website. There are micro niches where only a little content is necessary, but most niches require more effort. You will probably want to add new content regularly and check for outdated content.

6. Neglecting website promotion.

You have to promote your website. No one will find it if you don’t. That’s just how the internet works. It doesn’t matter if you write fabulous content if you don’t leave a trail for both visitors and search engines to follow.

7. Failing to monetize.

A highly informational website is a wonderful thing. It can get a ton of traffic just for being useful.

That doesn’t mean it will bring in a lot of money. If you don’t monetize your site well, it’s not going to give you much of an income.

You have tons of choices. AdSense is an easy choice if you don’t want to do much research. Affiliate products can bring in wonderful amounts of money if you have a popular site. Selling ads can bring in good money if you have enough traffic.

You created your site and you have a right to earn something for your efforts.

Test different options. Find out what brings in the most in your situation. This will be different from site to site, so don’t expect what works on one site to work on all of them.

Don’t worry too much about people complaining about your ads. You don’t want to overdo it, but if someone is complaining about a small number of ads, remember that these are the people who aren’t going to help you earn money anyhow. You created your site and you have a right to earn something for your efforts.

8. Quitting.

Quitting is the one sure path to failure. Anything else can be corrected. If you quit trying to build an online business, you’re never going to have one succeed.