Making product recommendations is a part of the routine for many bloggers. Done right it brings in viewers, builds trust and helps you make a living from your website. However, you have to be careful to handle your disclosures correctly, and the Word of Mouth Marketing Association (WOMMA) is...
I have to admit, these new FTC guidelines for disclosure turned out to be a bit more of a headache for me than I planned for. Not because it’s so hard to decide what to say, but because my family was dealing with a stomach bug all weekend, the...
Oh wait, it’s that the media can only see one side of it when they write articles about mom bloggers. Amy Bellgardt of Mom Spark pointed this one out, and from what I’ve seen it certainly appears to be true. She was interviewed for an article that was supposed...
Oh, I’m not at all surprised about this one. It’s been coming for a while. But now it’s official. The FTC expects bloggers to disclose payments and freebies given in exchange for product reviews. Reading through things, I would expect that it could be applied to affiliates as well....
A post over on Jessica Knows about her experience with some reporters misreporting how she discloses on her blog got me thinking about how mom blogs in general seem to be the ones getting an awful lot of the attention when it comes to disclosure issues and advertising. There’s...