Most of us are emotionally attached to our online business. That’s reasonable and for many one of their major motivators. You want your business to succeed.

Sometimes this gets in the way of making the right decisions about your online business, however. You can get so attached to how you’re running your business, the way you’re marketing it and so forth that you don’t see the mistakes you’re making.

But that’s not the worst thing that can happen when you’re emotionally attached to the wrong parts of your online business. The worst is when your emotions make you insist that you’ve got it right, even when things are going wrong.

Now, I don’t mean you shouldn’t be emotionally attached to your business. It’s a good thing overall. It’s just that it goes wrong when you aren’t allowing logic into your assessment of the progress of your business.

Emotions and gut feelings should of course be a big part of your business and the decisions you make about it. You aren’t always going to have enough solid information to make a strictly logical decision, and of course you want to work on the things that are more comfortable for you most of the time.

The balance between being emotional about your business and being logical about it can be a difficult one to maintain. You may love the social side of social networking, for example, but are you using it effectively? It’s possible to get so much into the fun parts of social networking that you don’t work enough on the business parts, to the detriment of your business.

In this example, that doesn’t mean you need to give up on social networking or even having fun with the friends you’ve made there. It does mean you need to take a better look at how you can keep having fun while taking better advantage of the business benefits of social networking.

Sometimes your emotions can take your business in entirely the wrong direction. You can fall so totally in love with an idea that you can’t see why it isn’t working. Learning to take a more logical look when you’re assessing ideas that you love can keep you from making this mistake for too long.

As I said before, loving your business and making emotional decisions about it isn’t necessarily a bad thing. Just make sure that you include enough logic that you aren’t taking things entirely down the wrong path.